MSC Eco Cruise Fantasia,
1- 5 November 2011
INTERNATIONAL EVENT –
BIO & ECO WORLD
- is a display of innovative products and services
for a sustainable lifestyle
- is the first Eco Fashion Week in Europe
EXPO GREEN GLOBAL
FROM 1 TO 5 NOVEMBER on board
MSC Fantasia - MSC ECO CRUISES
Philosophy
Italy and the world have a great need for
a common vision:
- A new alliance between quality and lifestyle
- A link between citizens and good policy
- A dialogue between institutions and enterprises
The green economy is an important part of this vision:
to combine ecology and economy is a big
opportunity to build a sustainable society,
ensuring economic and social progress.
The Scenario
The themes and the culture have been present on
the Eco and Bio international scene for over 20 years.
From 2009 to 2010 Eco and Bio consumption have
recorded an increase of 35% higher than any other
sector.
Increase of 45% in investments in the
companies in the green economy in Italy have
developed tens of thousands of small and mediumsized companies with this vocation.
Economic objectives
Providing an international showcase for companies
that produce Biological and Ecological Products,
and give them the opportunity to meet
international distributors
and direct clients from more than 30 countries.
Provide opportunities for young designers to create
their fashion collections with Eco
and recycled materials.
Through fashion and beauty, promote an
Eco and Bio Lifestyle and Culture.
Cultural objectives
Educating the public to
make eco-friendly
choices also for their
holidays
and promote ecotourism.
The communication objectives
Involve the media to
motivate people around
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the world on issues of
environmental sustainability
and
Social responsibility
The exhibition area
EXPO GREEN GLOBAL
is open to companies from all market
sectors for Italian and international
services,
for the presentation of
Green Eco and Bio products and activities.
The spaces for exhibitors
The spaces for fashion shows runways
Market Sectors
”Green” and recyclable products and services
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Organic, natural food
Cosmetics
Textiles
Products of alternative medicine / vitamins and supplements
Herbs and aromatherapy
Health - Fitness - Yoga - Nature Spa
Green house and family products
Furniture and furnishings
Eco Fashion and Accessories
Eco Paper
Publishing
Ecological design and green building
Innovative technologies
Hybrid and electric cars
Destinations of Eco tourism
Events and Seminar
A continuous series of moments of communication and entertainment:
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Eco and Organic Products Exhibitions (International Market B2B, B2C)
Tastings of Organic Cuisine
Eco Fashion Shows
Presentation of Eco Designers
Eco and Bio Seminars
Workshop for children on Eco Design
Models Course
NLP Course with Vincenzo Fanelli
Entertainment on board and tours of the cities' Ecology-related
and and Bio world
Auctions for Charity
Events and Entertainment
Some events in particular:
Eco Fashion WeekThe first eco fashion week in Europe:
a showcase for the most famous designers and an opportunity for
young designers to present their collections made with
environmentally friendly and recycled materials
Miss Pure Beauty Competition for professional models (Next Top
models)
Eco-friendly travel - To educate and
promote the choice for eco-tourism
Green Global Awards. During a gala, the audience
will vote on the companies, products, designers, models that best
expressed their ecological vocation
The public
GLOBAL GREEN EXPO is open to guests of
MSC Fantasia
(more than 3000 passengers).
A public aware of the ecological issues
and prospective buyers of
the exhibitors products.
The cruise
Genoa
Barcelona
Palma de Mallorca
Ajaccio
Genoa
The Mediterranean Cruise on MSC Fantasia
Departure:
Mon 01 NOV Genova....17:00
Tue 02 NOV Barcelona13:00 -20:00
Wen 03 NOV Palma de Mallorca 08:00-17:00
Thu 04 NOV Ajaccio 13:00-19:00
Fri 9 NOV Genoa 09:00....
Participating countries
Italy, France, Spain, Bulgaria, Finland,
Switzerland, Germany, Austria, Luxembourg,
Lichtenstein, UK, USA, Mexico, Russia,
Ukraine, Japan, China, India, Thailand, Korea,
Dubai (UAE), Brazil, Venezuela, Greece,
Holland, Hungary, Estonia, Romania, Poland,
Macedonia, Turkey, Israel,Lebanon, Australia
etc…
The communication of Expo Green Global
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Conference with Presentation of the Event releases in the participating countries (at Genoa on
27.10.2011)
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Promotion of the event in each country,
participanst through Local travel agencies
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Promotion of Competition for the Miss Pure
Beauty in various Italian regions, through the media
and travel agencies
The communication of Expo Green Global
TV
- Hosted talk shows and television programs in
various participating countries
- TV reports about the event
- Special Gala Event on TV
in many participating countries
Radio
- Ad in the participating countries
The communication of Expo Green Global
Internet and social networking
www.expogreenglobal.com
website of the event with spaces for sponsors
and exhibitors
Communication materials
- A luxury magazine-catalog of the event
- Stickers, flyers, posters
- Invitations for the press conferences
- Invitations for guests of the ship
The communication of Expo Green Global
PR – Press Office
- Editorials before and after the event
- Interviews on board (participants from 30+
countries)
An opportunity for
EXHIBITORS
SPONSORS
MEDIA PARTNER
The communication of Expo Green Global
EXHIBITORS
• Promotion of their products
• Direct contact with consumers (samplings)
• Tastings, retail
• Meeting with international distributors
The communication of Expo Green Global
SPONSORS
• International visibility
• Presence of all materials
• Exhibition space
• Availability for seminars and conferences
• 24 hours on MSC Multi Media Advertising
• National television stations in 30+ countries
• SKY, FOX, FTV International
• Award on stage for the sponsors
• Distribution of advertising materials
The communication of Expo Green Global
MEDIA PARTNER
• Presentation of their editorial products
• Exclusive interviews with international personalities
• Presence of logo on promotional materials,
banners, multimedia, displays, etc.
And many other opportunities in the studied
collaboration.
Media partner
Promoters
&
Organizers
www.expogreenglobal.com
info@expogreenglobal.com
Albena Petrova + 39 3454770644
Franco Guglielmelli +39 3391212401
MSC FANTASIA ECO CRUISE
www.msccrociere.it
Some of the events in the last few years beginning with
THE ECLIPSE organized by SCENT model