Evidence of impact?

advertisement
Unilever’s Sustainable
Living Plan &
Sustainable Sourcing
Keurmerken
Jan Kees Vis
Global Director Sustainable Sourcing
Development
Our vision: The Compass
•
We work to create a better future every day.
•
We help people feel good, look good and get more
out of life with brands and services that are good for
them and good for others.
•
We will inspire people to take small, everyday actions
that can add up to a big difference for the world.
We will develop new ways of doing business with the aim of doubling the
size of our company while reducing our environmental impact.
Unilever’s
Sustainable
Living Plan
(USLP)
sustainability
what does it mean?
a sustainable business is a
growing and profitable business
that delivers positive
social, economical
and environmental outcomes
why?
• fuels innovation & growth, with huge
potential in developing & emerging markets
• builds consumer preference - consumers
won’t compromise
• ensures you win with customers
and shareholders
• reduces waste - reduce, reuse, recycle
Three Key Features
ALL BRANDS
ALL COUNTRIES
Three Key Features
ALL BRANDS
ALL COUNTRIES
Raw Materials
Manufacture
LIFECYCLE
IMPACTS
Transport
Consumer Use
Disposal
Three Key Features
SOCIAL
ALL BRANDS
ALL COUNTRIES
LIFECYCLE
IMPACTS
ECONOMIC
ENVIRONMENTAL
Three Big Goals by 2020
HALVE
ENVIRONMENTAL
FOOTPRINT OF
OUR PRODUCTS
SOURCE
HELP
100%
1 BILLION
OF AGRICULTURAL
RAW MATERIALS
SUSTAINABLY
PEOPLE IMPROVE
THEIR HEALTH
& WELLBEING
Halve Environmental Footprint of our Products
Greenhouse Gases
Raw materials
Distrib.
/ retail
Manufacture
26%
3%
Consumer use
Disposal
68%
2%
1%
Water use
Raw
materials
In water scarce
countries
Water we add to the
product
12%
Water used by consumers
In
1%
87%
Waste
Secondary
packaging
Primary packaging
54%
+
13%
materials recycled,
reused or recovered
Leftovers
+
34%
-
X%
Drive GROWTH and BRAND preference by hitting the
consumer sweet spot
CONSUMER
Quality
Value
Convenience
SWEET
SPOT
PLANET
Reduced
impact
Drive GROWTH and BRAND preference by hitting the
consumer sweet spot
CONSUMER
Quality
Value
Convenience
SWEET
SPOT
PEOPLE
Better
Livelihoods
Sustainable Sourcing mechanisms to substantiate
1.
•
•
•
•
•
•
2.
•
•
•
•
•
•
3.
4.
Certification
Why? – Unilever want brand driven or supply market entry
Applicable to a limited number of raw materials
Independent standard
Audit – pass or fail
Make part of specification
E.g. Rainforest Alliance, RSPO, MSC, FSC, RTRS, Fairtrade
Self-verification
Why? – Unilever want supply driven
Applicable to all raw materials
Unilever Sustainable Agriculture Code (UL SAC) – externally endorsed
Continuous improvement based – no definitive end points
Suppliers sign up to work on sustainable development
Performance reporting
In the end it is all about evidence-based sustainability
Important to make the right choice for Unilever materials
Two options for implementation
Certification
Verification
•
•
•
•
•
In or out
• Measured improvement
Do’s and don’ts
• Action plans
Independent
• Unilever driven
The seal is the story
• Tell your own stories
System costs
• Value chain investment
*See latest version of scheme rules
Standards Assessment
•
•
•
•
Coordinated by ISEAL
Large Steering Group
Paid for by donors
Published in June 2012
http://www.resolv.org/towardsustainability/.
Increasing Proliferation of Standards and Certification Systems
Direct
and
Indirect
Impacts
Evidence of impact?
• Substantial evidence of improvement in practices on site or at the
enterprise level.
• Limited evidence of longer term outcomes or impacts
– Difficult to attribute outcomes to certification
– Few studies on durability of impacts
• Methodological challenges
– Dynamic nature of ecosystems and communities
– Difficulty identifying an appropriate counterfactual
– Financial costs and complexity
Role of standards systems
•
•
•
•
•
What is it you want?
Be different from others?
Make sustainability mainstream?
Will we create 40 more roundtables?
Will we certify every farmer on the planet?
Unilever’s Sustainable
Living Plan
Download