Prospect Road
Main street
or
Arterial road?
Mark Goldstone
Chief Executive Officer
City of Prospect
Prospect
Road
23,500 v/d
Main North Road
Churchill
Road
49,700 v/d
23,300 v/d
City of Prospect
City of Prospect
Economic Development
• Underlying strategy – rate income
• Resources
• Director position - Business & Economic
Development
• Activity/Outcomes/Expectations
•
Prospect Road
circa 2010
Prospect Road
now
Prospect Road
now
MASTER PLANNING
Setting the Vision
• Master Plans
• Strategic Plan
• Economic Development Plan Digital Economic Strategy
Prospect Road
Key Directions
1.
2.
3.
4.
5.
The Heartbeat of the Inner North
Cultural & Entertainment Hub
Public Transport Corridor
Mixed Use & Eclectic
Vibrant
Prospect Road Upgrade
• Re-sheeting request
• Kerb and Gutter upgrade
• Places for People funding
– Master planning and subsequent construction
• Widespread community engagement
• Focus on the place – not the road
Precinct 1
Precinct 3
Precinct 4
Precinct 6
Fitzroy Terrace Gateway
Residential Precinct
Village Heart
Northern Residential
Precinct
Regency Road
Gateway
Precinct 2
Precinct 5
St Helens Precinct
Percy Street Precinct / Node
Village Heart
Prospect Road Challenges
• DPTI’s focus on traffic movement over
pedestrian movement
• Restrictive DPTI requirements - road design
– Bike lanes
– Bollards
– Limited options for traffic control - no Zebra
Crossings
• Local traders: car parks v. outdoor dining
DPTI Partnership
• Squeaky wheel
• Lobbying of
Senior staff
• Ministerial
intervention
• Structured
meetings
• Continual follow
up
• Uninformed DPTI
staff
• Persistence
• Outcome
Prospect Road
Village Heart
•
•
•
•
$1.5 M Village Heart (Council)
$1.5 M (State)
Works commenced February 2011
9 months to construct
Construction ... night works
Construction.... night works
Construction – trader impacts
... a people friendly road that is framed by attractive medium to high density
housing in some areas and local character houses in others, all within a short
distance of cafes, interesting and eclectic boutique shops, daily shopping
needs, offices...
‘PULSE’ (blossoms)
public art
Outdoor dining = Active streets
Council vision:
Pedestrian focussed crossing points
Outcome?
Motorist focussed pedestrian
activated crossing $$$
Tourrific Prospect
Street Party
Santos Tour Down Under
2012 Stage Start
Highs
•
•
•
•
•
•
•
•
•
Internal project management
Design process and quality
Use of and influencing consultants
Partnership with State Government
Bollards
Plantings
Unique Artwork – Advisory Board
EM education
Economic activity uplift (no vacancies)
Lows
• Cost and financial impact on council
• Deferral of other capital works for 2 years
• Elected Member support/Local Government
elections
• Disruption to traders
• Community/resident resentment/acceptance
• Bollards
• NBN costs
Council Corridor Rezoning
• Ministerial DPA in partnership with Council
• Council Workshops
• Study tour
Education
• Scale - relationship to street
• Setbacks – front, rear & side
• Configuration
• Site coverage
• Overshadowing
• Community Campaign
• Council Elections
• Council By Elections
The “Spin offs”
• Multiple awards
• Farmers Market
• Trader facade upgrades
• Media activity
• Reputation and brand shift
Lessons
• Cost & financial impact
• Elected Member support/Local
Government elections
• DPTI
• Disruption to traders
• Community fears/acceptance
Thank you