RiFS Conference October 2011
Quick Wins in Prospect Research
Confidence
boosters
Motivation
Results!
Tessa Kintail
Prospect Researcher, University of Strathclyde
Quick Wins in Prospect Research
• Fundraising is a long game
• Research should be planned:
Based on
multiple-year
strategy
Wealth
Screenings
Strategic
research
by country
or project
Modelling,
mining or
rating
Quick wins are also important: confidence / skills, diversity of task,
motivation and satisfaction
Quick Wins in Prospect Research
Quick win tools:
• Your database
Linkage & Interest
Ability from:
• Subscription products
• Free tools / alerts / lists
• Competitor analysis
Subscription or free products to
suggest ability: iWave, LinkedIn,
director dealings, wealthy postcodes
Donor lists;
supporter
thank yous
Set up queries now to
use in future:
C-level job titles
+ donors
gift check
Quick Wins in Prospect Research
Discussion …
Is having the
ability to make
quick wins
important?
What do
you do?
How do you
stay
motivated?
Increasing
confidence
Sharing tools and
resources
Quick Wins in Prospect Research
Thank you