Cloud Campus
A telecommunications play in education
1
© Copyright Ovum. All rights reserved. Ovum is an Informa business.
Innovation Case Study: Cloud Campus by Zain
Service Provider
Zain, in collaboration with Hamdan Bin Mohammed e-University
(HBMeU) and Global Learning, launched “Cloud Campus”- an online
social media based learning campus. The service includes both online
learning and online support for students. Zain demonstrated the “Cloud
Campus” online learning service at Mobile World Congress on February
26, 2013. Zain plays the role of a channel partner for Cloud Campus and
provides billing support, while Cloud Campus provides the back-end
platforms to support the service. The users can choose the pace, the
level and the depth they want to work at.
The partnership leverages Zain’s capabilities in billing to add value to
both Cloud Campus and its own customers. Zain’s aim is to meet its social
responsibilities through a service that can also deliver economic value at
an affordable price. After a month’s free subscription, Zain’s customers
pay a flat monthly fee for access to the service.
2
Service Success Metrics
Zain has not published any specific
financial information for Cloud
Campus. However, it is the first social
online learning platform in Middle
East and appeals strongly to Zain’s
corporate social responsibility
priorities to support education and
learning. It has strengthened Zain’s
brand value and customer perception,
and will be source of incremental
revenue growth.
© Copyright Ovum. All rights reserved. Ovum is an Informa business.
Innovation Case Study: Cloud Campus by Zain
3

Zain provides its customers a month’s free subscription to the “Cloud Campus” to try the application and the
courses. After the free subscription the customers can decide to stay or unsubscribe

Zain has integrated the billing and registration of “Cloud Campus” service with the customer’s mobile number.
Anyone including Zain’s customers in Kuwait can register for Cloud Campus either through SMS or by registering
online. The subscriber will receive a monthly bill on his/her mobile number

Cloud Campus leverages social media’s abilities to influence and educate in a formalized way.

It adapts best international learning practices to address local needs.

Cloud Campus offers e-learning both in English and Arabic.

It provides learners with an innovative social online learning experience through interactive communication with
the best faculty and support staff who are keen to provide all needed support and academic guidance.
© Copyright Ovum. All rights reserved. Ovum is an Informa business.
Innovation Case Study: Cloud Campus by Zain
4

Zain Cloud Campus learning platform is the first of its kind in the Middle East and strongly supports Zain’s
corporate social responsibility priorities by facilitating education and learning for all age and social groups,
while disrupting traditional education models and raiding overall productivity.

Zain's 'Cloud Campus' service will empower the youth and business leaders through cutting edge Cloud
technology by providing individuals an opportunity for self-development and social interaction.

‘Cloud Campus’ encourages young people to leverage the available online interactive platforms and
information resources and reinforces a culture of e-learning among youth.

Cloud Campus initiative promotes a culture of lifelong learning through social media channels taking learning to
the next level.

For Zain, the result is a boost to customer loyalty and revenue. The operator is leveraging its billing capabilities
to make itself a preferred channel for the Cloud Campus.
© Copyright Ovum. All rights reserved. Ovum is an Informa business.
Innovation Case Study: Cloud Campus by Zain
Cloud Campus is a ground-breaking yet affordable social online learning program. Based on cloud services, it delivers
e-learning services to all segments of society via personal accounts on Google+, LinkedIn and Facebook with a huge
virtual online library of world-class interactive programs.
Zain is a leading telecommunications operator across the Middle East and North Africa providing mobile voice and data
services to over 44.3million active customers as of 30 June, 2013. With a commercial presence in 8 countries, Zain
operates in the following countries: Bahrain, Iraq, Jordan, Kuwait, Saudi Arabia, Sudan and South Sudan.
The service is introduced in collaboration with Hamdan Bin Mohammed e-University (HBMeU) and Global Learning
(GL). HBMeU is a first mover in e-learning in the Arab World, being the first accredited e-learning academic institution
by the UAE Ministry of Higher Education and Scientific Research. Global Learning has more 15 years’ experience in the
Middle East offering expertise in social, online and mobile learning. GL plays a pivotal role in the design,
implementation and operations of Cloud Campus. HBMeU has also partnered with other operators to deliver the
service.
5
© Copyright Ovum. All rights reserved. Ovum is an Informa business.
Innovation Case Study: Cloud Campus by Zain
6
© Copyright Ovum. All rights reserved. Ovum is an Informa business.
Innovation Case Study: Cloud Campus by Zain
The courses offered on Cloud Campus are categorized into three main types, based on age group of the target
audience.

The first category targets adults, managers, employees, parents and university students wrapping over 150
online sittings on business skill areas like Leadership, Communication, Driving Operations, Entrepreneurship,
Talent Management, Sales and Marketing, Finance, Global Business, Strategy, Self-Development and Innovation.

The second category includes more than 600 online sessions based on Cambridge curriculum, offering English
language courses for kids, teens, adults and business people.

The third category targets school students from grade 4 to 12, and offers more than 1200 online sessions based
on content taught in schools covering math, science, and IT related topics.
Cloud Campus courses feature a Basic package and a Premium package. By subscribing to the Basic package,
customers are entitled to 50 Business Skills lessons, 250 Language lessons, 450 School Content lessons, and
academic support, all of which come at KD0.500 for a weekly subscription. The Premium package offers customers
150 Business Skills lessons, 600 Language lessons, 1200 School Content lessons, along with academic support and a
certificate upon completion, all of which cost 1 Kuwaiti Dinar for a weekly subscription. Thus, Zain’s Cloud campus
opens up a new revenue stream.
7
© Copyright Ovum. All rights reserved. Ovum is an Informa business.