Veolia Transport on Demand
Brad Whittle
Veolia Transportation - Worldwide
• The Leading Private Operator of Public
Transportation in Europe and United States
- Revenues of €4.35 Billion
- 73,000 employees worldwide
- 2.5 Billion passengers carried annually
- 31,000 vehicles (buses, coaches, light rail, metros,
trains, taxis and boats)
- 5,000 Locations in 25 Countries
Veolia Transportation – North America
Businesses
that have long-term staying power
• • $1
Billion Revenues
• • Transit
& Commuter
High-growth
businesses Services
• • Rail
Attractive margins (20%)
• • Paratransit
We control the product & service -- keeping the
• upside
Circulators
(ShuttlePort)
& the benefit
from our investment.
• • Veolia
Transportation
On
Demand
Synergies with transit business, without needing
to take precious resources from VTNA
Veolia Transportation On Demand
(VTOD) – An Introduction
• Division Created for On Demand Services
(Airport Shuttle, Taxi)
• Acquired SuperShuttle 2006
- Platform for Growth, Leveraging Resources and Technology
• Growth Projected in Major Airports in US
• One Brand Connecting All Major Ground
Transportation Hubs
What is VTOD’s Strategy?
• Continue SuperShuttle’s impressive growth
• Build a top-quality national taxi brand
• Add value through operational and
technological innovation
SuperShuttle Changed How People Travel To
and From the Airport
SuperShuttle: Key Facts
• Largest operator of shared-ride van services in the US
• 8 million annual passengers
• 23 years of operating experience
• Reservation, dispatch, cashiering systems that are:
- Fully integrated
- State-of-the art
- Proprietary
24 Airports Now Served by SuperShuttle
Integrated Technology & Operations Platform
Online Bookings Drive Internal Growth
• Online travel sites allow passengers to reserve
SuperShuttle when booking air travel
• 30% of all 8 million orders now placed online
Sales & Marketing – Internal Growth
Customized Online Engines:
Hotel Concierge: hotel staff books guests via
customized online system (& get financial incentives)
Convention Business: attendees book SuperShuttle
as they make convention travel plans
Tour Wholesalers’: travelers book Supershuttle as
they make vacation plans (e.g. Wal-Mart Vacations,
Sam’s Club)
SuperShuttle Growth Strategy
Goals:
• Grow share in existing markets
• Target 71% of people who ride to airports in cars
• Expand to many top 60 airports, 80% of US volume
Supported by External Factors:
• Continued growth in air travel and traffic congestion
• Increases in gas prices & airport parking costs
• Airport managers’ belief in branded services
Veolia Taxi
U.S. Taxi Industry
• $7 billion business, 70% in 20 large cities
• Transports 1.4 billion people annually
• Fragmented
• Typically a few large operators in each market, due
to barriers to entry
• Inconsistent service, no industry standards
Platform for Growth
Build on the best multi-city systems:
Taxi Growth Strategy
Build a national branded taxi network (e.g. SuperTaxi):
• Acquire attractive targets in key markets
• Partner with Key Airports through contracts
• Build on best systems & technology from
SuperShuttle,Yellow & Veolia
• Embed service standards
Enhance Veolia’s presence, depth & tenure in key
markets
Taxi – A Look Into the Future
 Airport Partnerships
 Regulation
 Drivers
 Vehicles
 Technology Improvements
Taxi – A Look Into the Future
Taxi – A Look Into the Past
 Fragmented Industry
 Inconsistent Product
 Inconsistent Customer Service
Future - Airport Partnerships
 SuperShuttle Model
 Partner with Airports
 Airports Gain Recognized Brand
 Consistent Customer Experience
Future - Drivers
 Safety
 Customer Service Standards
 Driver Screening
 Driver Training
 Uniforms & Customer Service
 Driver Income & Welfare
Future - Taxi Regulation
 Proper Regulation Promotes Quality Taxi Service
 Supply Regulated / Number of Taxis
 Better for Airports
 Better for Taxi Drivers & Driver Income
 Better for Customers
- Consistent Customer Experience
Future - Vehicles
Fuel Efficient, Environmentally Friendly
- (hybrid, propane, CNG)
Future - Vehicles
 Type of Vehicle
 Age Limitation
 Safety
 Handicap Accessibility
Future - Technology
 GPS Technology (Mapping, Vehicle Tracking)
 Safety (Drivecam type devices)
 Tourism Technology
 Centralized Dispatching
 Centralized Call Centers (consistent customer experience)
 Online Booking and Tracking
 Payment Methods (Credit, Debit, Backseat Card Readers, Kiosks,
National Accounts, Quick Convenient Transactions)
Future – What the Customer Wants
 Safe, Clean, Courteous Transportation
 Point A to Point B - Direct
 Reliability
 24/7 Service
 Consistent Product & Service
Veolia Transport on Demand