UK
Government’s
Strategic
25th - 26 th February
Sadiyat Island Abu
Dhabi
approach
to Media Planning
Title of the Presentation
Dr Campbell McCafferty CBE
Director
Civil Contingencies Secretariat
Feb 2014
Overview
• Civil Contingencies Act
• Why Communications are important
• How do we integrate Communications
Civil Contingencies Act
Aim
“The Act, and the accompanying
non-legislative measures, delivers a
single framework for civil
protection in the United Kingdom.
It provides a framework to meet
the challenges of the 21st century.”
The Civil Contingencies Act (Part One)
Seven civil protection duties on responders
Advice to
business
Cooperation
Information
Sharing
Communicating
with the
public
Emergency
planning
Business
Continuity
Management
Risk Assessment
Why is Communicating Important
COBR seeks to provide:
• Strategic direction
• Common Recognised Information Picture (CRIP)
• Mobilisation and prioritisation of assistance
• National intelligence / science assessments
• Emergency legislation
• International liaison
• Public information strategy
• Advice on consequence management
and longer term recovery
COBR
Government Departments
Ministers & Senior Officials
Intelligence Cell (if CT)
Lead Department
Logistics
Situation Cell & Policy Cell
Impact
Management
Group
Recovery Group
Ops Cell
News Coordination
SCIENCE
(SAGE)
Secretariat
Central Government
Liaison Team
Sub-National and local Tier Response
Resilience teams (RED CLG)
Local co-ordinating Groups
Legal advice
COBR and Communications
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Communications integral to the work of COBR
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Communications representation at the table – lead Govt Department and
No10/NCC representative.
Media and Public Information is a standing agenda item.
NCC collate communications information for the CRIP based on info received
from Department / cutting & coverage and communication work undertaken.
Produce top lines brief again based on information received from Departments
NCC will feedback to key department any Comms actions from the meeting
Crisis Communications Planning
•
Departments planning National Capabilities Programme
Stakeholder Planning Online support
What is the News Co-ordination Centre
(NCC)?
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Has own operational base within Cabinet Office estate, in 35 Great Smith Street (GSS)
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Only stood up when required - scalable operation to meet needs of the response.
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Can be based with central government response team – in COBR– if required – important
relationship with CCS and lead Government Department
Staffed by volunteers from across government or from with Cabinet Office only, depending on
requirements.
Importance of the Top Lines Brief (TLB) to ensure
co-ordinated information – “one version of the truth”
Collation of information that impacts locally + information
that might rapidly escalate
•
Links to GDS from emergency publication
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Has been operation at some level almost 50 times.
Past NCC Operations.... NCC has been established every year in some form for the past 10
Fully operational
years.
Millennium Celebrations, National Firefighters dispute 2002/3, London bombing of the 7th July 2007,
Papal Visit 2010, Royal Wedding 2011, Diamond Jubilee 2012, Olympic and Paralympic Games
Partially operational
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Foot and Mouth Disease 2001, Invasion of Iraq in 2003, Swine Flu 2009
In a coordination role
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2004: Avian Flu, Madrid Bombings
2005: Tsunami, Pakistan Earthquake, Buncefield, Hurricane Katrina, G8, Fuel Dispute (x2)
2006: Alexander Litvinenko, Avian Flu (x2),Evacuation of British National from Lebanon,
Terrorist threat to Airlines
2007: Avian Flu (x2) Bombs in London /Glasgow, 2007 Avian Influenza x 2 Wales & Suffolk,
Flooding, Foot and Mouth, Bluetongue and Tidal Surge
2008 Avian Flu (x2) Tanker Drivers dispute
2009: Tamil Protests, Severe Weather, NEC and Economic Impacts, G20
2010: Severe Weather, Volcanic Ash, more Severe Weather...
2011 : Japanese Earthquake, Volcanic Ash, Public Disorder, Welsh Mining Accident
2012 : Potential Disruption to Fuel Supply
There is a great deal of difference
between listening and hearing
• G K Chesterton