KonferensiPariwisataNasional
“MeningkatkanDayaSaingPariwisata Daerah”
Oleh :
S. B. WiryantiSukamdani, CHA
KetuaBadanPromosiPariwisata Indonesia (BPPI)
Indonesia Tourism Promotion Board (ITPB)
SusunanPengurusPenentuKebijakan BPPI
(Keppres No 148/M Tahun 2011):
Ketua: K.RAY. Dra. Sarwo Budi WiryantiSukamdani, CHA
(Persatuan Hotel danRestoran Indonesia )
WakilKetua: Bernada Sukma Harahap
(Asosiasi Perusahaan Perjalanan Wisata Indonesia)
Sekretaris: RetnoKusumayanti, S.Sos, MH
(Hotel Human Resources Manager Association)
Anggota:
1. Drs. H. DidienJunaedy (DPP Gabungan Usaha WisataBaharidanTirta )
2. Drs. Jaya Purnawijaya, MM (DPP PerhimpunanObyekWisata Indonesia)
3. Drs. I Nyoman Kandia (HimpunanPramuwisata Indonesia )
4. Tengku Burhanuddin, SE (ASOSIASI PENERBANGAN )
5. Dr.Ir.H.Krishna Nur Pribadi, M.Sc, M.Phil (AKADEMISI )
6. Drs. Ec. HermawanKartajaya, M.Sc, FCIM (PAKAR)
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Strategic Plan for Indonesia Tourism
Promotion Board (ITPB)
Presenting the Wonders
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Indonesia Tourism Promotion Board (ITPB)
Contents
 Background.
• Vision and mission based on law # 10 / 2009
 Strategic – Partnership (2011-2015): Vision,
Mission, and Values
 Vision and Mission (2011-2015)
 VALUES (2011-2015)
 Key Strategies (2011-2015)
 3 Key Initiatives / Programs (2011-2015)
 Logo
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Indonesia Tourism Promotion Board (ITPB)
VISION based on Law # 10 /2009
Vision
To become
Credible –partner of Government of Indonesia
and capable to coordinate main stakeholders in promoting
Indonesia Tourism
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Indonesia Tourism Promotion Board (ITPB)
MISSION: based on law # 10/2009
Mission
1. To enhance the positive image of tourism in Indonesia.
2. To increase in tourist arrivals and foreign exchange earnings
significantly.
3. To increase domestic tourist visits and spending
significantly.
4. To mobilize sources other than government budgetin line
with laws.
5. To conduct research in tourism development and tourism
business .
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Indonesia Tourism Promotion Board (ITPB)
Strategic – Partnership (2011-2015)
Wonderful Indonesia: Presenting the Wonders
Government of
Indonesia
Ministry of
Tourism &
Creative
Economy
Indonesia
Tourism
Promotion Board
Official Private
BasedInstitution
Trustworthiness
Facilitate
GDP
Economy
Business
Equity
Grow
Develop
Man-Made
Culture
Talent
Creativity
Commercialize
Preserve
God-Made
Nature
Society
Sustainability
Expose
Citizenship
Respect
Macro
Strategic - Partnership
Micro
Responsibilities
VISION – MISSION - VALUES
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Indonesia Tourism Promotion Board (ITPB)
Vision (2015)
To become
The strategic –partner of Government of Indonesia
In promoting Indonesia Tourism for enhancing
the equity, creativity, and sustainability
to its main stakeholders
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Indonesia Tourism Promotion Board (ITPB)
MISSION: WHAT BUSINESS ARE WE IN?
Mission (2015)
1. To grow the equity of Indonesia Tourism business in the
dynamic economic landscape
2. To commercialize the creativity of Indonesia Tourism talents
in the new wave cultural paradox
3. To expose the sustainability of Indonesia Tourism Society in
the endangered natural-setting
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Indonesia Tourism Promotion Board (ITPB)
VALUES: WHAT CORE PRINCIPLES THAT WE MUST APPLY?
TRUSTWORTHINESS
“To ensure total
integrity in every
efforts”
CITIZENSHIP
“To show
national-duty
in every
initiatives”
VALUES
RESPECT
“To honor
others In every
interactions “
Responsibility
“To be accountable
to every activities”
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Indonesia Tourism Promotion Board (ITPB)
Key Strategies (2011-2015)
LOW-SEASON
TOURISM
1. FOCUS: No over
promise
Grow
Commercialize
Dir-Gen
MARKETING
CREATIVE
TOURISM
Dir-Gen
CREATIVE
ECO
2. COMPLEMENT: To the
Ministry (of Tourism &
Creative Economy)
Key
Stakeholders
3. UNIQUE: Own
initiatives
Dir-Gen
DESTINATION
4. PLATFORM: For key
stakeholders
5. LEVERAGE: Limited
Resources
GREEN
TOURISM
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Indonesia Tourism Promotion Board (ITPB)
3 Key Initiatives / Programs
2011
2012
ORG
INTRO
2013
2014
2015
1. LOW SEASONS
TOURISM
2. CREATIVE TOURISM
3. GREEN TOURISM
ACTIVITIES
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Indonesia Tourism Promotion Board (ITPB)
ProgramBPPI
• Low Season Tourism
->DirjenPariwisata
– November, Januari, Februari, Maret
• Creative Tourism
->DirjenEkraf
– Combine tourism & creative economy
ITTF>Batik Extravaganza, Pearl, Ceramic, Painting & Handy craft Exhibition
• Green Tourism
->DirjenDestinasi
– Destination - Komodo, Raja Ampat, Bunaken, Wakatobi, Bali, Lombok, etc
– Seminar - Green Hotel, Green Building, Green Environment
- Drugs Enforcement
– Conference
– Exhibition
-
- Bali, FORBES CEO - Jakarta, etc
Lafayette - Paris, Marina Bay Sands – Singapore, World Stamp –
Jakarta, etc
Indonesia Tourism Promotion Board (ITPB)
BPPI
PAREKRAF
Sales Mission &
Festival G to G
Direct Selling
Trade Consumer Show
Nov
I
Low Season
WTM London
Dec
Jan
• ATF- ASEAN
• Vakantibeurs Netherlands
Feb
Mar



• ITB Berlin

Road Show
Fame Trip
Sales Visit
Table Top
 Musical Concert
 Traditional Dance
Festival
 CullinaireFestival
 Flowers Festival
Combine Tourism & Creative ->example “Indonesia Tourism & Travel Fair/ ITTF”
II
Trade & Consumer : Hotel, Airline, Travel Agent, Educational Institution,
Convention Organizer, Entertainment, Travel Consultant
Creative
Tourism Creative Tourism : Batik Extravaganza, Pearl - Stone, Ceramic, Painting, Cullinaire,
Traditional Handy craft, Interactive Competition, Musical Show,
Wedding Consultant, Photography & Film Exhibition
III
Green
Tourism
Destination - Komodo, Raja Ampat, Bunaken, Wakatobi, Bali, Lombok, etc
Seminar
- Green Hotel, Heritage, Green Environment
Conference - Drugs Enforcement - Bali, FORBES CEO - Jakarta, etc
Exhibition - Lafayette - Paris, Marina Bay Sands – Singapore, World Stamp – Jakarta
Wellness & Health, Heritage, etc
Design by MarkPlus Inc.
4/13/2015
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Design by MarkPlus Inc.
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Design by MarkPlus Inc.
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Design by MarkPlus Inc.
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Design by MarkPlus Inc.
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Design by MarkPlus Inc.
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Design by MarkPlus Inc.
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Design by MarkPlus Inc.
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Design by MarkPlus Inc.
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RapatPertamaPembentukanKetua, WakilKetuadanSekretaris ,
Senin 31 Oktober 2011
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Terima kasih
Cp/ir