SOLAKONFERANSEN 17. – 18. SEPTEMBER 2013
MORE FOR MORE ?
Bristow Norway a part of the Bristow Group
Strategically positioned in 21 countries
with about 500 helicopters and 3,500 employees
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Global Leadership Team
Bill Chiles
President & CEO
Houston
Hilary Ware
Senior Vice President
Administration
Houston
Rob Phillips
Director
North America
Business Unit
New Iberia
Mark Duncan
Senior Vice President
Commercial
Houston
Duncan Moore
Director
International
Business Unit
Houston
Jeremy Akel
Senior Vice President
Operations
Houston
Mike Imlach
Director
Europe
Business Unit
Aberdeen
Akin Oni
Director
West Africa
Business Unit
Lagos
Jonathan Baliff
Senior Vice President
Chief Financial Officer
Houston
John Cloggie
Director
Central
Operations
Business Unit
Aberdeen
Chip Earle
Senior Vice President
General Counsel &
Corporate Secretary
Houston
Allan Blake
Director
Australia
Business Unit
Perth
Timothy Rolfe
Director
Global Quality, Safety &
Standards
Aberdeen
Michel Couturier
Director
Operations HR
Houston
George Bruce
Director
Finance
Houston
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Organizational Chart - as of March 31, 2012
Bristow
COBU
NABU
15%*
U.S. GoM – 79/7
Alaska – 13/3
EBU
37%
UK –34/4
WASBU
21%
AUSBU
12%
OIBU
12%
BRS Academy
3%
Nigeria – 46/7
Australia –29/10
Mexico – 13/5
Florida – 59/1
Brazil –11/9
Louisiana – 15/1
Netherlands – 4/1
Trinidad – 10/1
Norway – 17/3
Operated Aircraft
U.K. – 2/1
Russia – 7/3
Denmark – 1/1
Bristow owns and/or operates 361
aircraft as of March 31, 2012
Egypt – –/–
India – 1/2
FBH - 64
Turkmenistan – 2/1
Lider - 86
Key
Corporate
Business Unit (* % of FY12 Operating Revenue)
Region ( # of Aircraft / # of Locations)
Joint Venture (No. of aircraft)
Malaysia – 5/2
PAS - 45
Other – 13/1
Affiliated Aircraft
Bristow affiliates and joint
ventures operate 195 aircraft
as of March 31, 2012
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European Business Unit
European Business Unit
UK & Netherlands
SNS - Norwich & Humberside
CNS - Aberdeen
NNS - Scatsta
Netherlands - Den Helder
Norway
UK SAR
(Stavanger/Bergen/
Brønnøysund/Hammerfest)
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Let’s Talk
• Kvalitetsbegrepet - Sikkerhetsnivå under press
• “Kvalitet i Luftfarten – More for Less ?”
• Mange “Stakeholders”
• Offshore Helikopteroperatører: OGP og OLF
• More for More ?
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Target Zero - 2006
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Target Zero – Safety Culture – what we believe
• Zero Accidents
• Zero Harm to People
• Zero Harm to Environment
• •All accidents and incidents are preventable
• •All injuries to people are avoidable
• •Harm to the environment is irresponsible and intolerable
• •Safety includes all these: flight safety, ground safety, personal
health, and good stewardship of the environment
• •Safety enhances both business and personal activities
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How we approach it …..
•
•
•
•
•
•
Establish Baseline – Culture Survey
Identified Strengths and Weaknesses
Targeted Training, Intensive Workshops
Observed Results – Changes in Attitude and Behaviour
Followed on with Continuous Updates and Improvement
Establish Target Zero as a «State of Mind» – integrated in
everyone's Daily Routines at Home and Work
• Employee Driven Innovations – Self Generated
• Continuous Cycle of Review and Targeted Actions
• Technology
• HFDM - HUMS
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External Assessment - 2010
Safety, Reliability & Service create Value
Safety, equipment availability and
reliability, and client service are
the top three deciding factors when
choosing helicopter transportation
services. Price is least important.
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Target Zero - 2011 and onwards
Completed
• Internal assessment and client research completed
• New brand promise was launched at Heli-Expo March 2011
Client value: Lowering risk and operating cost and improving
productivity through the safest and most reliable service.
Bristow value: Improving our ability to generate long-term cash flows
from returns on capital employed and revenue growth.
Future
• Global KPIs to be captured and published
• Push sales efforts up the chain in Client
• Increasing market share & higher pricing
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Demonstrating Value
Three Initiatives designed to add Client Value
Safety
Reliability
Satisfaction
…in the Air and on
the Ground is our
Number One Core
Value
Lost time costs
money so we aim
to get you to work,
and home again,
on time, every
time
We aim for no
complaints –
but if you need to tell us
about something, our
team will listen and act
on your concern
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Creating Differentiation
Focus on the Client – Focus on Value
FOCUS ON VALUE
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Global Operations
Simplify │ Standardize │ Perform
Operational Excellence launched in 2013
• Articulates behavior
expectations
• Creates a compass
for all special
projects
• Sets clear and
simple strategic
objectives for the
clients, employees,
and shareholders
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Clients: deliver on our client promise
• Consistently achieve Target Zero goals for safety,
reliability and service
• Improve speed, consistency and responsiveness in our
delivery of services
• Increase time with clients to strengthen relationships
• Continually strive to improve performance in every
area
• Bring quantifiable, tangible value to our clients
•
“Our goal is to build and maintain value-added
relationships with our clients to increase their
productivity and reduce their operational risks and
costs.”
•
– Mark Duncan, Senior Vice President, Commercial
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Execution: streamline and improve operations
• Improve performance within functions and across
global operations to achieve higher efficiency and align
with the client’s business objectives
• Implement initiatives to open bottlenecks and improve
processes
• Develop systems to consistently deliver Target Zero
goals for safety, availability, reliability and service
• Simplify and standardize processes through global
deployment of new and better systems and
technologies
•
“We will relentlessly pursue excellence in execution,
safety and service while streamlining and
standardizing processes to increase efficiency.”
•
— Jeremy Akel, Senior Vice President, Operations
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People: foster the right culture
• Promote a total commitment to safety, customer
service and execution
• Facilitate the alignment of people and resources to
support operational excellence and Target Zero
• Clarify roles and accountability to ensure delivery
excellence
• Create a work environment that fosters superior
performance, accountability, innovation and
collaboration
•
“Our goal is to foster a culture that promotes safety,
integrity, exceptional performance, collaboration and
innovation.”
— Hilary Ware, Senior Vice President, Administration
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Growth: expand business and improve BVA
• Expand into new markets
• Lift operational and financial KPIs across Business
Units
• Achieve year-on-year increases in Bristow Value-Add
• Create a unique and balanced return for shareholders
through dividends and capital appreciation
• Follow prudent balance sheet management
•
“Achieving our growth, principles and improvement
in BVA will deliver outstanding total shareholder
return.”
•
— Jonathan Baliff, Senior Vice President, Chief Financial
Officer
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Focus Areas - Operational Excellence
CULTURE
SYSTEMS
ASSETS
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Culture: Performance
• Continued Emphasis on Target Zero
•
“Stop Work” Initiative
• Operational Excellence cascade
•
•
Employee solutions groups
More comprehensive performance management process
• BU Director leadership development
•
•
Focus on collaboration
Succession planning
• Service Management
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TORSDAG 12. SEPTEMBER 2013
RUOK (Are You OK?) dagen markeres på utvalgte Bristow-baser
globalt. I Norge er Sola-basen plukket ut i år. Tema for dagen er
Mental Helse. Nedenfor finner du litt informasjon om programmet
som vil foregå i kantinen på Sola.
Kl. 10:00: Åpning av RUOK-dagen v/Renee de Jong
Kl. 10:10: Fordrag v/Anita Unhjem og Merete Hustoft fra
Stamina Helse (Bedriftshelsetjenesten). Følgende temaer
blir tatt opp:
• Åpenhet på arbeidsplassen: vær en god kollega
• Livsstil
• Balanse jobb/fritid
• Utfordringer i ulike livsfaser
• Hvem kan jeg kontakte?
Kl. 11:00: Utdeling av informasjonsmateriell og det blir anledning til
å prate med fagpersonell fra Stamina Helse. I tillegg blir
det anledning til å ta lodd, og pengene går til et veldedig
formål.
THURSDAY 12 SEPT 2013
This Year’s R U OK? Day focus is on Health & Wellbeing and Taking Care of Your Mental Health. We have
some great activities planned for Dyce Avenue and Forties Road so please come along and catch-up with
your colleagues!
Time
Board Room, Dyce
Avenue
Classroom 2,
Dyce Avenue
Fitness
Session
10:00 –
10:30
10:30 –
11:00
First Floor Conference
Room, Forties Road
Heavies Crew Room
Simulator
Hall
Vendor
Stalls
Fitness
Session
12:30 –
13:00
Vendor
Stalls
13:30 –
14:00
Yoga
14:30 –
15:00
15:00 –
15:30
15:30 –
16:00
16:00 –
16:30
16:30 –
17:00
Vendor
Stalls
Massage
Necessity & Benefits of
Psychological
Wellbeing
Yoga
Yoga
Fitness
Session
Meditation
Necessity & Benefits of
Psychological
Wellbeing
Vendor
Stalls
Healthy Working Lives
Talk
Yoga
14:00 –
14:30
Massage
Vendor
Stalls
Vendor
Stalls
Necessity & Benefits of
Psychological
Wellbeing
Line Crew Room
Meditation
Vendor
Stalls
12:00 –
12:30
13:00 –
13:30
Simulator Hall
Meeting Room
2
Vendor
Stalls
Necessity & Benefits of
Psychological
Wellbeing
11:00 –
11:30
11:30 –
12:00
Simulator Hall
Meeting Room
1
Healthy Working Lives
Talk
Vendor
Stalls
Vendor
Stalls
Vendor
Stalls
Vendor
Stalls
Vendor
Stalls
Vendor
Stalls
Reiki
Healthy Working Lives
Talk
Reiki
Reiki
Reiki
Massage
Assets: Standardize and Simplify
• Fleet management
•
•
Reduce 24+ fleet types and associated complexity
Minimize in-house modifications
• Maintain order book of new technology aircraft
• Standard spec (OGP) on all fleets
• Globally manage heavy maintenance
• Upgrade facilities (OGP) world wide
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Systems: Leverage Technology to Simplify
• Operational standardization – North Sea baseline
•
•
“inside the manuals”
Business processes
• Information Systems
•
•
New global crew and aircraft scheduling (e-flight)/ ERP upgrade (SAP)
Introduce standard mobility solutions
• Global supply chain, heavy maintenance, Fleet Support, and
Planning
• Advancing flight following
•
Real time, mission specific risk assessment (under review)
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Conclusion – we will deliver MORE
• We are committed to differentiate ourselves in safety
and service performance world wide
• We will leverage our balance sheet and cash flow to
make investments in systems, assets, and our culture
to bring real value to our key clients
• We will enhance the quality of management and
employee decision making and behavior to achieve
higher client satisfaction
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Safety — Our highest priority
ZERO accidents • ZERO downtime • ZERO complaints
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Where we’ve been …. Where we are…. Where we are going
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Client Value Added Scorecard - June 2013
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Global Market Outlook – More !!!
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Market Environment Outlook
• Oil demand expected to steadily increase, driven by international
growth, with oil prices expected to remain above $100 per barrel
through 2013
• 2014 client capital expenditures are forecast to increase by ~10%,
with a major focus on development of deep-water fields in Brazil,
Gulf of Mexico and West Africa
• Investment in the North Sea oil and gas industry is at its highest
level in over 30 years driven by efforts to replace decreasing
production
• Clients are recognizing the critical importance of safe, efficient and
reliable helicopter services for their offshore operations
• Five year forward demand for our services include ~250
opportunities totaling an estimated $16.3 billion in potential revenue
Source: Industry reports and sell-side research
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Market Outlook
Offshore Platforms: Good Indicator of Growth
Source: PFC April 2013
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Opportunity tracker FY14-FY18
472 growth a/c opportunities identified
Russia / Caspian
Europe
North America
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Mid East, East Africa,
India, Bangladesh
Malaysia, Thailand
Indonesia
Gulf of Guinea
Australia
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Brazil, Peru,
Trinidad
Various International
Total Opportunities *
Light
Medium
Large
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Bristow Group – Corporate Update
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Bristow is the leading provider of Helicopter
Services to the worldwide Offshore Energy Industry
• Approx. 490 aircraft
operational
• Emphasis on larger aircraft
with greater range
• Financially secure with
access to capital to support
expansion program
•
FY 2013: $1.5bn ($130m)
Sept. 2013: $2.4bn market cap.
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Corporate Development
• Oct 2012
•
•
Execution of purchase of 40% shares ($250m)
of Cougar Helicopters; St. John’s, Canada
Full ownership and control of aircrafts &
ground handling assets
• Sept 2013
•
•
Closing announcement of Bristow Alaska
All contracts expired/terminated by mid 2014
• On-going
•
Re-shaping of Bristow GOM
• Stronger focus on medium & heavy aircrafts
• Increased deep-water activities
• Commitment to meet OGP compliance
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Bristow’s 3 year Total Shareholder Return
Over 100%
240
220
102.7%
200
180
66.1%
160
47.9%
140
120
100
80
08/30/10
02/29/12
Bristow
S&P 500
08/30/13
Oil Service Index
Source: Factset
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Marketing
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Branding & Marketing
• Enhanced brand messages building on Bristow’s core values
• Targeted campaign using special interest publications
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Mar 2013 – UK Search & Rescue
•
•
•
•
Breakthrough in civilian search & rescue privatization
Gradual conversion starting 2015 from RAF & Coastguard
GAP-SAR started in Stornoway & Sumburgh already in 2013
Newest helicopter technology, equipment and bases
• Sikorsky S-92 and AgustaWestland AW189 SAR aircrafts
• 22 helicopters & 10 bases contracted for a 10 year period
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Thank you!
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