WADICO
Wadi EL-Neel
1
Wadi EL-Neel
2
COMPANY PROFILE
 WADICO is the new rising star in our group of companies that are all involved in the
health care sector. Our vision is to be the corporate leader in all areas of health care in
Egypt by the year 2017 or possibly before.
 WADICO was founded in 2011, born out of the success of Wadi El Neel for Medical
Services (WNMS) (www.lotus-global.com), which has established itself as one of the
leading companies in medical insurance. WNMS has an extensive network of health care
providers throughout Egypt, including hospitals, clinics, pharmacies, laboratories and
other centers involved in high quality medical services.
 Egypt Med International (EMI) (www.egyptmedtravel.com) is also a member of this
group, founded in response to a demand for quality medical tourism.
 WADICO has a joint venture collaboration with Star Medical Company and holds 50% of
its total shares, to actively target Egyptian as well as African healthcare markets for
acquisition of turn key projects & hospital management systems
Wadi EL-Neel
3
 WADICO is an agent and distributor of medical supplies and equipment for
hospitals, clinics, laboratories, radiology centers, and home care.
 Our field includes most of the specialties. WADICO agrees to follow the highest
principles of business ethics and voluntary self-regulation, and have a proven record
of marketplace honesty and integrity.
 Also, WADICO has good communications and capabilities to distribute their
products in different African countries like Cameron, Uganda, Ethiopia, Zimbabwe,
Djibouti, Libya, Sudan, South Sudan, and others.
 WADICO places the client's needs first and foremost. Every customer is assigned a
personal representative in order to provide a good relationship with supplier and
there are no maximum or minimum requirements on orders. Even the smallest
shipment can be catered for.
Wadi EL-Neel
4
Mission & Goals
 To build strong basis for long term successful relation with our




business partners
To be a market leader in providing comprehensive & high tech
solutions for hospitals and health care facilities with excellent
reputation of after sales services
Thanks to a highly qualified and responsible staff and mutually
beneficial alliances
We consider short term plans to encourage our management to
invest in any further business development and growth plans
Long term plans include both vertical & horizontal expansion by
adding more business fields with its specialized teams and adding
more customers
Wadi EL-Neel
5
Vision
 To be one of the top 3 market leaders in Egypt and
the Africa within 5 years, selling, exporting, importing
and manufacturing medical supplies & hospital
equipment.
 To have training institute for medical professions to
endorse scientific based courses for specialized
medical devices.
Wadi EL-Neel
6
Values
 Customer Focus
We are committed to meeting the needs of our customers, and their
satisfaction is our top priority.
 Integrity and Quality
Customers respect , Our business practices and quality control
guidelines are designed to ensure the marketing of superior
products.
 Performance
We strive to constantly improve our performance by investing in our
equipment, new agencies and by ensuring our employees have
access to continuous professional development.
 Health and Safety
The health and safety of our customers, as well as the safety of our
environment, remain an important priority. Our work environment and
our procedures are designed according to the Good Manufacturing
Practices Guide
Wadi EL-Neel
7
Strategies
1: Enriching our agencies portfolio:
 Selection of high quality & reasonably priced
products
 Fulfilling all solutions for hospital and lab.
requirements starting from construction phase, capital
equipment & hospital furniture
 All products have to be certified with excellent
market feedback and reputation
Wadi EL-Neel
8
2: Focus on market activities
 A well tailored quarter annual market approach plan revised & monitored








regularly
Focus on optimum geographic coverage & proper KOL approach
Ensuring customer satisfaction by providing solutions & immediate response
to customers needs
Educating customers by merging product features & benefits
Creating customer demand besides fulfilling customer needs
Using effective demonstration techniques like live product presentations &
hands-on applications
Continuous arrangement of friendly though business events like seminars in
hospitals and conferences in hotels to build a friendly atmosphere with our
customers
Focus on our product advantages against competitors
Enriching product perception & value
Wadi EL-Neel
9
3- Focus on sales force development:
 All the team members will have full class training and
on the job training for both selling skills and product
training
 Regular performance appraisal & evaluation
 Spreading & elevating the team spirit to achieve
loyalty and devotion
Wadi EL-Neel
10
4: Full
Market Coverage:
 Setting a wide list of prospects & potential projects from all market





sectors: Military & police hospitals, MOH, health insurance, university
& educational institutes as well as private sector hospitals and
pharmaceutical facilities
Focus on all prospects inside & outside Cairo with more focus on
remote areas in Delta, Sinai & Upper Egypt
Involving consulting & engineering offices such as Shaker
consultants, Dar al handasa, Orascom, Wadi Al Nile...etc.
Considering some projects outside Egypt in African countries
(especially; Sudan, Libya, Ghana, Eretria & Zambia)
Close follow up & process monitoring for proper project updates
Complete project execution with continuous after sales service for
optimum customer satisfaction which results in good reputation
Wadi EL-Neel
11
SWOT Analysis
 Strengths:
 Experienced & highly qualified team
 Excellent relations with decision makers
 Strong agencies portfolio
 High quality up-to-date products
 Stable financial condition
 Weaknesses:
 None
Wadi EL-Neel
12
 Opportunities:
 New governmental consideration to improve health sector
 Many hospitals’ renovations
 New hospitals in all governorates
 Health care funded projects in Egypt & Africa
 Better consideration of product quality for better durability
 Public health insurance plan to cover all citizens
 Threats:
 Delay in providing spare parts and products
 Delay in issuing authorization & registration documents
 Lower competitor prices
Wadi EL-Neel
13
BACKGROUND ON OUR GROUP
 We own and operate two big hospitals:
South Sinai hospital in Sharm Elsheikh www.southsinaihospital.com
 Nile hospital in Hurghada www.nilehospital.com
 We are also closely affiliated with Wadi El-Neel Hospital as the hospital is the owner of
Wadi El Neel company for Medical Services (see below).
 We have also other projects like turn-key hospital projects, hospital information system
management in collaboration with ORACLE, and Egypt In-Touch Assistance Company
(http://egypttravelassistance.com).
Wadi EL-Neel
14
Wadi El-Neel for medical services
(www.lotus-global.com):
 We are committed to provide quality health services and facilities for the community, to
promote wellness, to relieve suffering, and to restore health as swiftly, safely, and
humanely as it can be done, consistent with the best service we can give at the
highest value for all concerned.
 Wadi El-Neel for Medical Services is an Egyptian shareholding company owned by Wadi
El-Neel Hospital (www.wnhegypt.com) and others. The company was established in 2008
to provide a full range of health care services at the highest level. Wadi El-Neel for
Medical Services manages health care programs and supervises all types of health and
medical services offered to its clientele through its medical network to provide the highest
possible level of health care services.
Wadi EL-Neel
15
• Wadi El-Neel for Medical Services provides its customers with a 24/7 hotline service to
overcome any difficulties and to respond to any customer queries or complaints.
• Wadi El-Neel for Medical Services aims to provide quality health services through a
distinguished medical network that recruits only doctors, hospitals, medical centers, radiology
centers and laboratories of high repute and excellent technical level. To date, our network has
engaged more than three thousand such members covering all Governorates in Egypt.
• Wadi El-Neel Company can offer its clientele, treatment by the elite group of foreign
experts from USA, Germany, France, England, Belgium and Greece that attend Wadi El-Neel
Hospital regularly.
• Wadi El-Neel Company offers its customers the right to choose the hospital or doctor or
treatment center anywhere in Egypt.
• Wadi El-Neel Company can also offer its clientele an air ambulance service both inside and
outside Egypt
Wadi EL-Neel
16
Egypt Med International for medical tourism
(www.egyptmedtravel.com):
 Egypt Med International offers you the combination of top quality medical services with a
relaxing luxurious visit to Egypt, the ultimate Tourist destination in North Africa and the
Middle East.
 “We offer the highest standard medical and wellness services in a luxurious relaxing
environment and at a competitive affordable price.”
 As a one stop shopping solution EMI provides, facilitates and packages specialized medical
treatment and surgeries for overseas patients and combine it with tourism and hospitality.
Our task is to give the finest personalized service from the moment our patient leaves
home till returning back home safely and satisfied with continuation of follow up as
needed.
Wadi EL-Neel
17
 Egypt Med International has developed a comprehensive medical travel management
program to coordinate a variety of medical travel services from basic medical
consultations to full service treatments. The comprehensive management program brings
together a consortium of qualified physicians/surgeons and medical facilities.
 Egypt Med International offers the opportunity to combine your treatment with an
invigorating and refreshing visit to one of the most popular tourist destinations in the
world! Pleasant weather, rich traditions, friendly people and thousands of years of history
create a fascinating and rewarding experience. Your health and happiness are our
priority.
Wadi EL-Neel
18
Egypt In-Touch Assistance Company
(http://egypttravelassistance.com):
 Egypt In-Touch Assistance is the first ISO9001:2008 certified Assistance Company
in Egypt, specialized in offering medical & non-medical assistance services all over
Egypt and the Middle East.
 Our Mission is to keep costs to a minimum without affecting the quality of the
healthcare and assistance services provided. Our goal is to be the leading assistance
company in Egypt and the Middle East, providing medical and non-medical
assistance services to local citizens and international business, leisure and medical
tourists.
Wadi EL-Neel
19
 The key to our success is our local presence and knowhow, committed staff, customer
focus and quality and transparency in our case processing. We deliver true value
through quality care and competitive pricing. The EIA founders have been working
in Egypt with more than 15 years experience in the healthcare market.
 There was a growing demand in the market for a total service, turnkey, Assistance
Company, providing services all over Egypt especially within the rural areas and off
the beaten track.
 EIA is registered in Egypt under license No. 2171/2007. Egypt In Touch Assistance is
an official licensed company operating within the legal framework of the Arabic
Republic of Egypt. EIA employs approximately 34 employees.
Wadi EL-Neel
20
 Egypt In-Touch Assistance is an independently owned and managed medical and travel
assistance company in Egypt, with no obligations to any other 3rd party. The company is
fully responsible and accountable for its own operations. EIA delivers a high quality of
services and is ISO9001 certified from UKAS and SGS.
 The EIA healthcare provider network covers all of Egypt including non-touristic and
rural areas which makes it an ideal partner for foreign insurance and assistance
companies with tourists, business travelers, expatriates, medical tourists and leisure
travelers in Egypt, Tunisia, Cyprus and Libya.
 As of 01-04-2011 Egypt In-Touch Assistance has been appointed as legal local
administrative agent (TPA) in Egypt for Europejskie (Europäische Reiseversicherung)
Poland; Part of the ERV-Group. Egypt In-Touch is a founding member of the
international assistance network, AssistNet.
Wadi EL-Neel
21
Address: 5 Soliman Azmi Street, First Floor, behind the Military
Academy, Heliopolis, Cairo, Egypt
Telephone: (+202) 26204640 /9:00am - 5:00pm, Sunday – Thursday
Fax number: (+202) 26214351
E-mail: ahegazy@wadico.org
Website: www.wadico.org
Wadi EL-Neel
22