TO OUR PRESENTATION SESSION
HR Practice in Bangladesh:
A Study on
Brac Bank Linited
Prepared for
Md. Abu Jafar
Faculty of Business & Economics
Daffodil International University
Uttara Campus
Prepared By “DIU STAR’S”
1. Nymoon Nahar Shathi
121-14-302
2. Roksana Yesmin suma
122-14-324
3. Sinthia Bari
122-14-328
4. Syed Minnat Hossain
122-14-320
5. Md. Salauddin
122-14-347
After reading this chapter,
you should be able to:
Objective, and Methodology of this report
Brief Activities Of HRM
SWOT Analysis
 Relationship of effective HR practice and
organizational success
 Conclusion
Introduction
Banks are financial institutions which deal in money. It takes in money
from those who are not using them at the moment and lends it to
those who are in a position to use them for production purpose. The
HR Strategy encompasses organizational development activities,
which aim to improve the Bank’s capacity to achieve greater
effectiveness, including improved quality of service. HR practices and
their relationship with organizational success which are personnel
selection, performance appraisal, incentive compensation, job design,
grievance procedures, information sharing, attitude assessment,
labor-management participation, recruitment efforts, employee
training and promotion criteria. These HR practice in very important to
achieve organizational success and these practices have positive
relationship with organizational success.
Objective of this study:
The main purpose of the research is to measure HR Practice of
BRAC Bank Limited is the survey method.
The main objectives of the study are as follows:
• The broad objective of the study is to prepare report on “HR Practice of BRAC
Bank Limited.”
• To identify the HR practice Process of BRAC Bank
• To identify human resource management of BRAC Bank
• To get a clear concept about effectiveness of HR practice and the limitations of
HR management of BRAC Bank Ltd
Methodology of this study:
Our report is the “HR practice in Bangladesh: A study Brac Bank
Ltd.” will be mostly qualitative in nature. The study will take place in
Brac bank. To fulfill the objectives of this study total work is divided into
two major parts like Secondary sources and Primary sources.
The sources are shown in the following table:
Types of
Information
Primary
Information
Secondary
Information
Sources of Information
Face to face Interviews
Phone interviews etc
Internet, printed materials related to study
area
Books, journal, internet, reports etc.
Limitation of this study:
To prepare a report on the topic like this in short time
duration is not very easy task. In preparing this report
some problems and limitations have encountered which
are as follows:
•
•
•
•
•
Limitation of time
Data insufficiency
Lack of records
Lack of Fund
Fear of disclosure
Finally, this is the researcher first experience on job, so there
may arise some faults in this report though the researcher have
tried his level best to over come the problem.
Background of Brac Bank:
BRAC Bank Limited, with institutional shareholdings by BRAC,
International Finance Corporation (IFC) and Shore cap
International, has been the fastest growing Bank from 2004 to
2007. The Bank operates under a "double bottom line" agenda
where profit and social responsibility go hand in hand as it strives
towards a poverty-free, enlightened Bangladesh.
Today, BRAC has emerged as an independent, virtually selffinanced paradigm in sustainable human development.
Founded in mid 2003, Shore Cap has a current base of $28.3
million in capital commitments and seeks to support the growth of
development finance institutions in Africa, Asia and Eastern
Europe.
Mission & vision of Brac Bank:
Mission Statement
One Of Mission Of Brac bank Ltd is:
“Sustained growth in 'small & Medium Enterprise' sector”
Vision Statement
“Building a profitable and socially responsible financial institution focused on
Markets and Business with growth potential, thereby assisting BRAC and
stakeholders build a "just, enlightened, healthy, democratic and poverty free
Bangladesh".
Human Resource Division in Brac Bank:
BRAC Bank Ltd has a small but strong Human Resource team.
They are devoted to deal with the followings:
• HR planning
• Recruiting, selecting
• Orientation and socialization
• Training and development
• Compensation, employee benefit
• Placement and performance appraisal of employees
• Disciplinary actions
• Employee welfare program
HRM Practices in Brac Bank:
The overall HR practice of BRAC Bank Ltd are:

HR Planning of BRAC Bank

Job Analysis

Job requirement

Job Description

Recruitment & Selection
HRM Practices in Brac Bank:
 Employee training & Development
 Performance appraisal and promotion
 HR Compensation Activities
 HR Controlling Activities
SWOT Analysis:
Strength:
•Company reputation and goodwill
•Experienced and efficient management
team and human resource
•Good services
•Larger corporate client base
Opportunity:
Weakness:
•Lack of competitive power of salary
scale
•Lack of adequate marketing
(advertising and promotion) effort
•All branches don’t provide online
services
Threats:
•Automation of transaction processes
and online branch banking
•Frequent changes of banking rules
by Bangladesh Bank
•Regulatory environment favoring
private sector development
•Market pressure for lowering of
interest rate of debt
•National and global political unrest
Effective HR Practice & Organizational Success:
These HR practice are very effective to
improve performance. By this practice
they can collect capable and effective
employee. Its compensation and benefits
even punishment help to receive the best
efforts from employee.
Recommendation of the study:
•The HR recruiting, selecting, training and
development process should also be improved
among the other branches outside Dhaka.
•Off the job training should be increased.
•The process of selecting, training, and
maintaining human resources should be more
systematic and reliable so that a round
outcome can be achieved.
•Customer service skill are needed some
improvement and effective steps should be
taken to provide none stop service related
training as early as possible.
•Attractive salary scale should be introduced to
attract experienced and skilful HR employed in
the other organization.
Conclusion:
It is HR which upholds the success of an organization and makes
the organization as an ideal renowned organization. The BRAC
Bank ltd is one of the renowned private commercial bank in the
banking sectors of Bangladesh. Human Resource function is to be
designed to attract, obtain retain and maintain the qualified
workforce to meet the future organizational needs and challenges.
Through efficient handling of HR practice in the banking sector can
successfully continue its operation. HR practice confirms the each
goal of an organization those fulfils the mission as well as the
vision of the organization.