PROJECT OF MANAGEMENT
GROUP MEMBERS
Shazia Kanwal
Summan Niaz
Hannan Sohrab
Sultan Mehmood
INTRODUCTION OF PEPSI
Brand of Pepsico.
 No.1 soft drink in Pakistan
 Introduced by Caleb Bradham in 1893
 Operates in more than 156 countries of the
world
 Head quarter is in New York

PEPSI PAKISTAN
Founded by Nawab Siddique Hussain Qureshi
 In 1971, first plant was established in Multan
 Faced severe competition from ”7up” which
was established in 1968
 Introduced “Teem” to compete with “7up”
 “7up” was acquired by Pepsi, later
 Head office is in Lahore

CONT’D PEPSI PAKISTAN

Distribution Centers are in:






Karachi
Lahore
Multan
Gujranwala
Faisalabad
Islamabad
INGREDIENTS OF PEPSI
 Carbonated
Water
 High fructose corn syrup
 Caramel color
 Sugar
 Phosphoric acid
 Caffeine
 Citric acid
 Natural Flavors
INTRODUCTION OF COCA COLA
Brand of Coca Cola Co.
 Introduced by John Pemberton in 1886
 Operates in more than 200 countries of
world
 Head quarter is in Georgia

COCA COLA PAKISTAN


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Started in Pakistan in 1953
Head office is in Karachi
Distribution centers are in:
Karachi
 Sialkot
 Hyderabad
 Faisalabad
 Gujranwala
 Multan
 Lahore
 Rahim Yar Khan

INGREDIENTS OF COCA COLA
 Caffeine
 Cocaine
 Carbonated
water
 Sugar
 Phosphoric
acid
 Natural flavors
VISION, MISSION AND VALUES
VISION STATEMENT OF PEPSI
"To be the world's best beverage company.”
MISSION STATEMENT OF PEPSI
"To be the world's premier consumer Products
Company focused on convenient foods and
beverages.”
CORE VALUES OF PEPSI
Core Values
Care for
Customers
Sell only
proud
products
Speak
Truth
Balanced
long term
and short
term
benefits
Respect
Innovative
for others
VISION STATEMENT OF COCA COLA
“Be a highly effective and fast-moving
organization.”
MISSION STATEMENT OF COCA COLA
To refresh the world...
 To inspire moments of optimism and
happiness...
 To create value and make a difference.

CORE VALUES OF COCA COLA
BOARD OF DIRECTORS OF PEPSI
BOARD OF DIRECTORS OF COCA COLA
Nadeem Chowhan
(Senior facilitator and consultant)
Farhad Karamally
(International Management Consultant)
Naveed Khan
(Admin and operations manager)
Kamran Rizvi
(Founding Director)
Mehreen Shoaib
(Senior Consultant)
PRODUCTS OF PEPSICO.
PRODUCTS OF COCA COLA CO.
MANAGEMENT FUNCTIONS
Management
Functions
Planning
Organizing
Leading
Controlling
PLANNING
Planning involves
 Defining goals
 Establishing strategies
 Developing plans to coordinate activities
MANAGEMENT FUNCTIONS OF PEPSI
Planning
 GOAL: to beat competitors and to improve
quality
 Centralized decisions
 Traditional goal setting technique
 Formal Planning
 Handle unusual situations by conducting
special meetings with employees
ORGANIZING
Organizing is defined as:
 Determining what needs to be done
 How it will be done
 Who is to do it
ORGANIZING
Work specialization
 Team work
 Low managerial levels
 Training of employees

DEPARTMENTS
 HRM
Department
 Planning analysis Department
 MRD Department
 Audit Department
 Production Depatment
 Quality
Control Department
 Inventory Department
 Empty stock Department
 Sales
Department
 Post
mix Department
LEADING
Leading involves:
 Motivating
 Working with and through other people to
accomplish organizational goals
LEADING
High level of motivation
 Bonus and salary packages
 5Kg sugar on Eidain
 Profit Allowance
 Travelling allowance and daily allowance

CONTROLLING
Controlling is defined as:
 Monitoring
 Comparing
 Correcting work performance
CONTROLLING
Audit of accounts
 Top level management has proper check and
balance on lower level management
 Each manager has one assistant manager to
check the performance of staff employees
 How to solve conflicts between employees?

MANAGEMENT FUNCTIONS OF COCA COLA
Planning
 GOAL: To ensure proper delivery of products
to customers
 Rational decisions
 Centralized decisions
 Traditional goal setting technique
 Formal Planning
ORGANIZING
High formalization
 Team work
 Training of employees

DEPARTMENTS
 HRM
Department
 Account Department
 Marketing Department
 R&D Department
 Sales Department
 IT Department
LEADING
Discuss with employees various problems
faced by them
 Bonus and salary packages
 Incentives like TA, DA
 Social with employees

CONTROLLING
Check and balance on employees
 Take action against problem creators
 Control proper distribution of products
 Compare stated and real goals
 Manager in every field to control activities in
that department

SWOT ANALYSIS
STRENGTHS
THREATS
SWOT
OPPORTUNITIES
WEAKNESSES
SWOT ANALYSIS OF PEPSI
STRENGTHS
 More brands than its competitors like Coca Cola,
Amrat Cola
 Most preferred soft drink in Pakistan
 Low employee turnover rate
 Discount schemes for customers from time to time
 More brand loyal customers
 Sponsors sports, musical concerts, walks
WEAKNESSES
Low foreign investment
 No discount or incentives for retailers
 Not considering important outlets like hotels,
canteens, colleges

OPPORTUNITIES
Launch products in areas where Coca Cola
has not made supply
 Provide refrigerators where Coca Cola has
not provided
 Increase the sales through increase in
investment in musical concerts and cultural
shows

THREATS
PEPSI stands for “Pay Each Penny to Save
Israel”
 Increased taxes
 Coca Cola is a strong competitor of Pepsi
 Local brands
 Other drinks like juices

SWOT ANALYSIS OF COCA COLA
STRENGTHS
 Brand Name
 Most preferred drink in international market
 Captures all the outlets of Railway stations
 Foreign investment
WEAKNESSES
No discount schemes for customers and
distributors
 High employee turnover rate
 Less carbonated as compared to Pepsi
 Less brands than Pepsi
 Pepsi captures the outlets of airport
 Lack of popularity of many Coca Cola brands

OPPORTUNITIES
Advertise less popular brands
 Purchase rising brands
 Increase number of distribution centers
 Offer scholarships for students
 Sponsor Pakistan Hockey Team

THREATS
Tough competitors like Pepsi
 Govt. policies
 Threat of Health Minister
 Public Pressure Groups
 Other drinks like juices

ANALYSIS OF FINANCIAL STATEMENTS
Company Name
Total Revenue
Gross Profit
Net Profit
(Amount in Billions)
(Amount in Billions)
(Amount in Billions)
Pepsi
55,137
41,395
15,642
Coca Cola
40,990
29,902
8,824
FINANCIAL STATEMENT ANALYSIS
Chart Title
Total Revenue
55,437
41,395
40,990
29,902
15,642
8824
Pepsi
Coca Cola
Gross Profit
Net Profit
BALANCE SHEET ANALYSIS
Company Name
Current Assets
Fixed Assets
Total Liabilities
(Amount In
billions)
(Amount in
Billions)
(Amount in
Billions)
Pepsi
23,135
36,836
59,971
Coca Cola
14,205
34,120
48,325
ANALYSIS OF BALANCE SHEET
Chart Title
Current Assets
Fixed Assets
48325
36836
34120
23135
15368
Pepsi
14205
Coca Cola
Total Liabilities
CONSUMER ANALYSIS OF PEPSI AND COCA COLA
Others
16%
Pepsi
49%
Coca Cola
35%
CONCLUSION

According to the research and survey
conducted by us, management of both cmnies
are performing good. But Pepsi is most
preferred soft drink in Pakistan as compared to
Coca Cola due to different offers due to taste.
THANKS