Insead Mission Statement

As an educational institution, our mission is to promote a non-dogmatic learning
environment that brings together people, cultures and ideas from around the world,
changing lives, and helping transform organisations through management education.
Through teaching, we develop responsible, thoughtful leaders and entrepreneurs who
create value for their organisations and their communities.
Through research, we expand the frontiers of academic thought and influence business
practice.
2010
-1-
Visão, Missão e Valores
Visão:
 O que queremos ser e para onde queremos ir?
Visão
Missão
Missão:
 Porque é que esta Empresa existe?
 Qual a ideia/conceito que presidiu à criação deste negócio?
 Trata-se da razão fundamental da existência de uma Empresa.
Valores
Valores
Valores:
 De que forma vamos trabalhar para chegar à Visão e mantendo-nos
alinhados com a nossa missão?
 O que valorizamos?
2010
-2-
O que gostaria de criar como líder?
O poder da Visão…
A Visão é ………
•Deve dizer respeito ao longo prazo
•Deve retratar o “estado ideal”
•Deve ser estimulante e desafiante para o projecto da
equipa
•Deve “inspirar” à acção
•Deve dar direcção e orientar
•Deve ser curta e objectiva
•Deve ser única: só se adapta ao seu projecto
•Catalizador da acção.
2010
-3-
Exercício preparação Visão

Descreve o que vês…
2010
-4-
Exemplos Visões de Empresas
To make the world's information universally accessible and useful
Toyota aims to achieve long-term, stablegrowth in harmony with the environment, the global
economy, the local communities it serves, and its stakeholders.
To build a place where people can come to find and discover
anything they might want to buy online
2010
-5-
Exemplos Visões de Empresas
To bring inspiration and innovation to every athlete* in the world
*If you have a body, you are an athlete.
We create happiness by providing the finest in entertainment for people of all
ages, everywhere.
To be the most successful computer company in the world at delivering
the best customer experience in markets we serve.
2010
-6-
Visão
Acid test

Concreta e específica

Desafiadora e excitante

Positiva e inspiradora

Um objectivo ambicioso

Atingível
2010
-7-
Exemplos de valores
Disney
– No cynism
– Nurturing and promulgation of “wholesome American values”
– Creativity, dreams, and immagination
– Fanatical attention to consistency and detail
– Preservation and control of the Disney magic
2010
-8-
Exemplos de valores
Amnistia Internacional
– Universalidade
– Independência
– Democracia
– Cobertura Global
– Respeito Mútuo
– Acção efectiva no caso das vítimas individuais
2010
-9-
Exemplos de missão e valores
Microsoft
Mission: to enable people and businesses throughout the world to realize their full potential. Our mission reflects our six
core values, which embody our ethical approach to business and our role as a committed corporate citizen in each of the
countries and communities where we operate. Our ability to deliver on our mission depends on intelligent, creative
people who share these values:
– We act with integrity and honesty.
– We are passionate about our customers and partners, and about technology.
– We are open and respectful with others and dedicated to making them better.
– We are willing to take on big challenges and see them through.
– We are self-critical, questioning, and committed to personal excellence and self-improvement.
– We are accountable for commitments, results, and quality to customers, shareholders, partners, and employees.
2010
- 10 -
Exemplos de missão e valores
Microsoft
• We act with integrity and honesty.
– We are passionate about our customers and partners, and about technology.
– We are open and respectful with others and dedicated to making them better.
– We are willing to take on big challenges and see them through.
– We are self-critical, questioning, and committed to personal excellence and selfimprovement.
– We are accountable for commitments, results, and quality to customers, shareholders,
partners, and employees.
2010
- 11 -
Exemplos de missão e valores
Google
Mission: To organize the world’s information and make it universally accessible and useful.
Core Values
1) We want to work with great people
2) Technology innovation is our lifeblood
3) Working at Google is fun
4) Be actively involved; you are Google
5) Don’t take success for granted
6) Do the right thing; don’t be evil
7) Earn customer and use loyalty and respect every day
8) Sustainable long-term growth and profitability are key to our success
9) Google cares about and supports the communities where we work and live
10) We aspire to improve and change the world
2010
- 12 -
Exemplos de valores
Critical Software
Mission
 Our mission is to provide dependable and innovative technologies and engineering solutions for
mission and business critical information systems across several industries.
Vision
 Our vision is to become an international software technology and engineering business recognized
for excelling in the provision of pioneering and innovative solutions in multiple markets while
ensuring the highest quality and dependability.
Values
Our values are embedded in our daily activity:
 Global Vision: we want to compete in the most mature markets throughout the world
 Customer focus: we are strongly committed to customer satisfaction
 Quality: we have a quality driven culture focused on engineering and technology excellence
 Re-investment and Growth: we re-invest company profits to support and boost our growth
 People and Community: we believe that merit, energy and a strong will can make a difference
 Innovation and R&D: we promote creativity and imagination to successfully introduce new
technologies
2010
- 13 -
Análise SWOT
Pontos Fortes (Strenghts)
Pontos Fracos (Weaknesses)
• Que vantagens detemos?
• O que fazemos bem?
• A que recursos temos acesso?
• Que aspectos positivos os outros
destacam em nós?
• O que os nossos
Clientes/utentes/alunos valorizam em
nós?
• O que podemos fazer melhor?
• O que não fazemos tão bem quanto
gostaríamos?
• O que devemos evitar?
• Que aspectos os nossos Clientes
gostariam que melhorássemos?
Oportunidades (Opportunities)
Ameaças (Threaths)
• Que oportunidades temos à nossa
frente?
• A que tendências devemos estar
atentos?
• O que está a mudar no negócio?
• O que as universidades líderes estão a
fazer?
• Que obstáculos enfrentamos?
• O que a nossa concorrência está a
fazer?
• Os requisitos e pressupostos da nossa
função estão a mudar?
• Temos dificuldades em atingir os
resultados e porquê?
• Alguma das nossas fraquezas poderão
vir a ameaçar o nosso sucesso?
2010
- 14 -