#AIIM
The Global Community of Information Professionals
Information Management
and Social Media
Jesse Wilkins, CIP, CRM, IGP
AIIM International
24 April 2014
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aiim.org
 "Despite the euphoria of Internet
enthusiasts and the hyped-up selling
palaver of some web services
providers, we remain uncertain as to
the long-run substantive benefits the
Internet will bring to businesses and to
individual users.…until the
webmeisters persuade us otherwise,
we'll hang on to our CDs and floppies,
along with the aperture cards and
other imaging artifacts that have
served our corporate and personal
purposes so cost-effectively in the
past."
2
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Social everywhere
 1,330+ years worth of time spent every day on
Facebook.
 1.1B Facebook users.
 50% log in on any day.
 300M photos uploaded per day.
 And…
 Twitter and LinkedIn and Pinterest and
Google+ and Tumblr and Flickr and Instagram
and Myspace(!) and Livejournal and Orkut and
Yammer and blogs and millions of private
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Agenda
 Information governance and social media
 The social media governance framework
 Using social media safely and effectively
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#AIIM
The Global Community of Information Professionals
Information governance
and social media
Copyright © AIIM | All rights reserved.
aiim.org
Information governance defined
 “…Specification of decision rights and an
accountability framework to encourage
desirable behavior in the valuation, creation,
storage, use, archival and deletion of
information.”
Source: Gartner
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Information governance framework


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Organizational structures
Stewardship
Policy
Value creation
Data risk management &
compliance
 Information security &
privacy
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 Data architecture
 Data quality
management
 Classification &
metadata
 Information lifecycle
management
 Audit information,
logging & reporting
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Governance?
8
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Governance!
9
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New types of content
10
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New devices
Image source: Ted Eytan,
http://www.flickr.com/photos/taedc/8714927697/
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Consumerization of IT
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Third party content creation
13
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Third party hosting
14
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Professional vs. personal
 Devices
 Accounts
 Services
15
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#AIIM
The Global Community of Information Professionals
The social media governance
framework
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aiim.org
Prohibition is not realistic
17
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“A new class of company is
emerging—one that uses
collaborative Web 2.0 technologies
intensively to connect the internal
efforts of employees and to extend
the organization’s reach to
customers, partners, and suppliers.
We call this new kind of company
the networked enterprise.”
18
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Why a governance framework?
 Ensures that employees know what is
expected of them
 Provides guidelines for being more effective
 Reduces risk of someone posting
inappropriate content
 Addresses legal and operational concerns
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The governance framework
 Management
 Strategic roles and responsibilities
 Organization
 Groups and structures required to manage
information
 Policy and procedures
 Processes and standards for managing
information
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Roles and responsibilities




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IT
Legal
HR
Communications
RM
Etc.
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Check the service level agreements
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The social media policy
 Social content is just another form of content
 Policy should provide a framework applicable
to most or all social media tools – and to other
content/communication-related technologies
as well
 DON’T write a Facebook policy, a Twitter
policy, etc.
23
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Identify security issues




Security
Privacy and confidentiality
Intellectual property
Other sensitive topics or resources
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What to keep?
 Determine whether social media content
needs to be kept:

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Is it legally required?
Is it business-related?
Does it add value?
Is it unique?
25
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How should it be kept?


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In the native service
Snapshots
Archived periodically
Archived/captured on the fly
 In bulk
 By keyword/account
 Captured prior to publication
 Review
26
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Social media migration
 Between services
 When a service shuts down
27
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#AIIM
The Global Community of Information Professionals
Using Social Media
Safely and Effectively
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aiim.org
Figure out where you are
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Develop a plan
30
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Apply, extrapolate, create
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Training, training, training
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Consider enterprise versions
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Implement a compliance solution
• And many others
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Questions?
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For more information
Jesse Wilkins, CIP, CRM, IGP
Director, Research and Development
AIIM International
+1 (720) 232-9638 direct
jwilkins@aiim.org
http://www.twitter.com/jessewilkins
http://www.linkedin.com/in/jessewilkins
http://www.facebook.com/jessewilkins
http://www.slideshare.net/jessewilkins
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