FIAB – Italian Cycling Federation
«The challenge of change in FIAB»
A success story, sharing an experience
Dublin 25 april 2014
Valerio Parigi, FIAB vice-president
V. Parigi – Fiab Growth ‹#›
Italy and cycling: a long way
Underdevelopment
with
some
good
SU DI NOI
local practices
Emilia Romagna, Alto Adige, part of Veneto and Tuscany
Utility/urban cycling
Modal split: bike > 15% in Reggio Emilia, Ferrara,
Bolzano, Padova and other small or medium
sized cities
Cycle tourism
Good development in the North East, EuroVelo and
Bicitalia (Fiab national network) are growing in some
regions (Veneto, Trentino-Alto Adige, Friuli, Lombardia)
V. Parigi – Fiab Growth ‹#›
Fiab and ECF, a love story
the steps
From the problem to the improvement
Problems we were trying to solve when FIAB
applied for financial help of ECF “Leadership
Programme”
The action we took (and how we used the money
in this action)
Results so far and what we have learned
Next steps, the future
V. Parigi – Fiab Growth ‹#›
Fiab, it was time to change
no more:
Image: «free time club»
too local
too small
to influence local e national governement
media presence too poor
weak external and internal communication
V. Parigi – Fiab Growth ‹#›
Action we took
to change:
Central and local Training
Focus on image/identity and growth
Paid staff
central managing of campaigns, more
organisational efficiency
Press office, new magazine, new web
site
For internal and external communication
V. Parigi – Fiab Growth ‹#›
Training , local and central
A central team, goals:
More members, how?
Dimension and influence
Image/identity
not (only) a free time club, mobility policies
Organisational improvement
more efficiency for volunteers too
Training courses/activities
Central for local leader teams, local for volunteers
V. Parigi – Fiab Growth ‹#›
Professional staff
FIAB new structure
Director (=CEO)
Secretary and Employees
Press office
Webmaster
Fiab Servizi: «commercial arm»
shop, tourism, engineering, publishing etc.
8 working areas
mobility, tourism, school/education, financial,
engineering/planning …
V. Parigi – Fiab Growth ‹#›
Media presence
Effort 2012-2014
BC Magazine
(two-monthly, c.ca 19.000)
Professional press team
success i.e. on leading
newspaper «Repubblica»
New Web Site
with special sections
Stronger presence on social
networks (i.e. Facebook …)
V. Parigi – Fiab Growth ‹#›
Success: image, activity
SUwalks
DI NOIon two legs
Fiab
/ activity areas :
Urban cycling /mobility
Influence/collaboration on new traffic laws, partnership with
Ministries (Transport, Environment, Education)
Cycle tourism
Commercial activity in bike traveling / accomodation
(see www.albergabici.it )
V. Parigi – Fiab Growth ‹#›
Success: Fiab in numbers
Members
„Leadership
Programme“
2013
Total
members
2000
Founded 1992
V. Parigi – Fiab Growth ‹#›
Success: milestones in Annual Meetings
2013 and 2014
SU DIStrategical
NOI
New Board,
Resolutions,
Communication targeting
New logo, «Fiab Servizi», new
functional structure (working areas)
Campaigns, events,
influence on institutions
i.e. about 70 bike friendly MPs
New people
(president, board, staff …)
V. Parigi – Fiab Growth ‹#›
Fiab, still a lot to do
Next years
„David and Goliath“
Fund raising
A stronger mediatic
effectivness
more members and
influence
V. Parigi – Fiab Growth ‹#›
Fiab communicate through …
Magazine BC (bi-monthly)
(reaching all members and paying
subscribers, c.ca 19.000)
Web site www.Fiab-onlus.it
(with special sections i.e.
“technical”, “school”, “tourism”
etc)
And moreover newsletters,
social networking ecc.
V. Parigi – Fiab Growth ‹#›
If you need to contact us
Fiab
Federazione Italiana Amici della Bicicletta - onlus
via Borsieri, 4/E
20159 Milano
tel e fax 02-69.31.16.24
www.fiab-onlus.it
info@fiab-onlus.it
Our new logo:
ECF contact person:
Valerio Parigi
valerio.parigi@fiab-onlus.it
V. Parigi – Fiab Growth ‹#›
FIAB – Italian Cycling Federation
«Porta
un amico in bici»
FIAB with ANCMA - a project for
ECF «Leadership Programme»
Dublin 25 april 2014
Valerio Parigi, FIAB vice-president
V. Parigi – Fiab Growth ‹#›
FIAB – Italian Cycling Federation
«appendici
varie»
FIAB documents
Dublin 25 april 2014
Valerio Parigi, FIAB vice-president
V. Parigi – Fiab Growth ‹#›
Fiab elective and organisational bodies
FIAB functional
roles
Director (=CEO)
President
F. Baroncini
Giulietta Pagliaccio
Secretary
M. Mutterle
Board
(5 vice-presidents)
S. Gerosa, P. Fabbri, V. Parigi,
M. Gemignani, C. Castellari
National Council
(17 members, elected all two
years)
8 working areas
mobility, tourism,
school/education,
enginering/planning,
financial …
V. Parigi – Fiab Growth ‹#›