PinChoose Shopping Assistant
January 2013
550 15th Street, Suite 21
San Francisco, CA 94103
866-579-2010
www.EngageUI.com
About EngageUI
We are a dedicated team of UI experts with a suite of enterprise
software solutions that make your site more user-friendly.
We are passionate about making it easier for customers to search,
browse, share and purchase products online.
For a fraction of the cost to build from scratch, our JavaScript user
interface layer helps you increase sales and social product sharing.
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How do you leverage Facebook on your e-commerce site?
Visitors who Facebook Login on
retailer sites have a 25% higher
conversion rate
Facebook Connect/Login
Source: Edge Research
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Don’t send shoppers away from your site to be social
Half of the top 25 retailers have integrated Facebook into
their own sites, as have 17 of the fastest growing 25 retailers.
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Onsite Social Commerce creates a viral loop
Social Merchandising
Personalize the shopping experience for your visitors
with social profile data. Show them other people they
may know and the products from your site they like.
This creates an implicit endorsement and helps
shoppers discover new products driving up both
conversion rate and average order value.
Social Product Sharing
Allow shoppers to spread the word about
products to drive traffic back to your site using:
1
Facebook Like buttons, including in
Quick View pop-ups on category pages.
2
Ask Friends (via Facebook Wall Posts,
Twitter, email, chat).
3
Publishing products to a Wishlist shopper’s
friends can see on Facebook.
PinChoose Shopping Assistant
Social Merchandising
Friends become
visitors
Visitors become
active shoppers
Social Product Sharing
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Getting visitors to connect / engage with social shopping
Visitors who Connect with Facebook
and engage with social shopping
features on retailer sites have been
shown to have 3-5 times greater
conversion rates!
But the sobering fact is that most shoppers are savvy and resist
offers to ‘personalize’ (whose aim is essentially to better sell them).
So how do you show shoppers what is in it for them if they
connect?
Give them innovative features that improve their shopping
experience and a persuasion path that provides good reasons
for the shopper to connect.
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Common problems browsing products online
Online shoppers are often frustrated by:
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Losing their place and forgetting what they already saw.
Noticing an interesting product but continuing to see if there is something
better and then regretting because they can’t find the original item any more.
Coming back at a later date and having to start all over.
Adding to Wishlist that requires registration, and for apparel, a specific color
and size selection first.
Not being able to easily compare items side-by-side visually.
While progressively narrowing down choices, being slowed down by having
to constantly go back and forth to different product pages or getting lost in
multiple browser tabs.
Solution: PinChoose Shopping Assistant Toolbar & QuickPins
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QuickPin right on category and search results pages
QuickPin shows when you mouse over a
product image. One click on it adds product
to Toolbar (‘sets it aside’).
• No need to select specific size or color yet.
• This helps the shopper efficiently browse
hundreds of products and also allows her
to resume her shopping at a later time.
• Pinning is less of a commitment for the
shopper than Facebook Like or adding to
wishlist or cart.
Shopper Badges are earned
by Pinning and Liking items,
inviting friends, having friends
rate your items, rating their
items, etc.
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Intelligent Invites to Facebook Connect
Connect with Facebook:
As the shopper interacts with
the site, they are offered to
Connect with Facebook at just
the right time with context
specific reasons, increasing the
Connect rate.
(This example shows the offer to
connect after the first QuickPin click)
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Social Merchandising - Items Pinned by Friends & Neighbors
Benefits of being “Connected”:
Once Connected, the shopper can see
items pinned by her friends and
neighbors. This creates an implicit
endorsement and helps the shopper
discover new products. Interacting
with friends items is fun and
engaging.
PinChoose Shopping Assistant
Visitors to a site
outnumber actual
purchases 20 to 1.
Looking at pinned
items instead of
only purchased
items greatly
increases the
chances of seeing
friends and their
items on a site.
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Compare Items – Get Comments From Friends
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Ask Friends and spread the word via multiple channels
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Facebook post and email contain detailed product info
EngageUI provides retailers
with detailed analytics on the
resulting viral traffic and allows
retailers to see the most viral
products as well as to identify
and market special offers to
influential shoppers (i.e.
those that result in the most
viral traffic leading to actual
orders)
Purposeful and detailed
sharing results in engagement
and subsequent click-through
rates dramatically higher than
simple Share/Like buttons
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Friends click-through to product page to vote & comment
Real-Time Notification:
Once Friend rates or comments on a
product, the shopper, if still on the site is
notified of the new rating/comment in realtime. An email is also sent to the shopper
with a link that takes them to the product
page where they can see the
rating/comment.
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Leverage Social Networking with Syndicated Merchandising
Pinned items can be
published to a Wishlist
app on Facebook, where
friends and relatives can
see them and buy them for
her as presents.
When a particular item is
pinned by several
shoppers, the item can be
published in real-time to
the retailer’s Facebook
fan page (i.e. today’s hot
items) or to a widget
syndicated to affiliate
bloggers, etc.
Integration with EngageUI
QuickLooQ provides state
of the art rich imaging
and merchandising right
within Facebook, blogs,
etc.
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Get more visitors and turn more of them into buyers
Make shopping on your site more enjoyable and fun with
improved usability, faster and richer user interface and
game mechanics.
Delight your shoppers with the engaging and time-saving
experience of our QuickLooQ and PinChoose Toolbar solutions
and see more traffic, more returned visitors, more items in
the cart and more orders.
Automatic A/B testing to determine effectiveness
No programming, no IT, 30 minutes to implement
You only pay EngageUI if your gained net profit is
greater than our fees
For More Information – Alex Hisen - VP Product - (866) 579-2010 – alex@EngageUI.com
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EngageUI Solutions Summary
Making shopping engaging and fun
PinChoose and QuickLooQ eliminate common users interface inefficiencies in online
shopping that frustrate and slow down shoppers. As a result, your visitors enjoy shopping
on your site, they spend more time on it, see more products that interest them and more
of them become buyers.
PinChoose engages the shopper with a fun way to explore products that peaked her
interest as well as products picked out by her friends and neighbors. It also makes
it easy for her to ask her friends for help in choosing products. Game mechanics are
used to make the shopping process more fun and to encourage actions on your site that
lead to increased conversion and viral traffic.
Social Merchandising
Improved shopping experience and a seamlessly integrated persuasion path of the
PinChoose Toolbar and QuickPins increase the Facebook Connects on your site.
Once a visitor is connected, you can personalize your site for them using their social
profile data such as gender and age. If they did not buy right away, you can still market
to them via e-mail. Connected and engaged shoppers can have 3-5 times greater
conversion rate.
PinChoose lets your shoppers act as your merchandisers and endorsers by letting
your visitors see what items were of interest to their friends and neighbors. Because
PinChoose QuickPins are an easy, fast, seamlessly integrated and low-commitment (as
opposed to Facebook Like) way to indicate a potentially interesting product, the chances
of seeing items chosen by friends or friends of friends are greatly increased.
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EngageUI Solutions Summary, continued
Social Product Sharing
PinChoose employs multiple context-specific avenues for product sharing
including strategically placed Facebook Like buttons, ways to publish to the Facebook
Wall or Wishlist, as well through Twitter and email. This purposeful and detailed
sharing results in more sharing activity as well as higher subsequent clickthrough and
conversion rates.
Our PinChoose and Express Checkout solutions provide detailed end-to-end
tracking and reporting of traffic that results from social product sharing, including its
final conversion to a purchase. We enable you to identify the most viral products as
well as the specific shoppers whose sharing activities result in the most actual orders
so that you can market special offers to such influentials.
Syndicated Merchandising™
Make the most of your affiliate programs, blogs and Facebook pages by delivering
state of the art rich product presentation right where your product is mentioned with
zero integration effort. Our QuickLooQ Syndicated Merchandising™ engages
visitors with minimal-commitment by not requiring them to leave the page right away,
resulting in much higher eventual click-through rates to your product pages or
shopping cart.
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EngageUI Solutions Summary, continued
Rich Product Presentation
QuickLooQ delivers iPad/iPhone-compatible Rich Imaging especially
optimized for apparel, shoes and accessories with a retailer-customizable fast,
intuitive and attractive user interface. All images are automatically generated,
optimized and served from a global high-speed multi-host Content Distribution
Network.
QuickLooQ provides a state-of-the-art interactive inventory availability
browsing, allowing the shopper to quickly and easily see what size and color
combinations for a particular product are currently available, back ordered or are
low in stock.
Conversion Optimization
Make checkout faster by filling in your forms for 200 million shoppers who
are listed in the White Pages. MetaLinQ Express Checkout takes only 15 minutes
to add to your checkout forms and will immediately increase your order volume by
5-10% by increasing conversion rate for such shoppers to as much as 95%.
Express Checkout also provides field-level engagement analytics that allow you
to pinpoint problem areas in your checkout forms such as fields that are having to
be frequently re-filled or the field at which shoppers most frequently abandon.
For More Information – Alex Hisen - VP Product - (866) 579-2010 – alex@EngageUI.com
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