National Export
Initiative
October 2010
National Export Initiative
President Barack Obama announced the
National Export Initiative in his January 2010
State of the Union Address.
“So tonight, we set a new goal: We will double our exports over
the next five years, an increase that will support two million jobs
in America.”
President Obama
State of the Union
January 27, 2010
2
Jobs Supported by Exports of Goods and Services
Millions
2009 is a preliminary estimate
12.0
10.3
10.0
8.6
8.0
7.4
8.8
9.3
9.0
8.8
9.2
7.8
8.5
7.8
7.6
2002
2003
8.0
8.3
2004
2005
8.9
9.5
8.5
6.0
4.0
2.0
0.0
1993
1994
1995
1996
1997
1998
1999
2000
2001
2006
2007
2008
2009
In 2008, US exports reached the highest level since the 1870’s contributing
13% of total US GDP and supported 10.3 million jobs. The economic recession
of the past two years temporarily halted this significant growth. The NEI is a
part of a long-term growth strategy to reverse the trend of the past two years.
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National Export Initiative Five Components
Improve trade
advocacy and trade
promotion efforts on
behalf of U.S
exporters.
Increase access to
export financing to
ensure good
opportunities do not
fall through the
cracks.
Robustly enforce trade
rules to ensure our
trading partners live
up to their obligations.
Reduce trade barriers
in order to open as
many new markets as
possible.
Promote policies that
lead to strong,
sustainable and
balanced economic
growth.
September 2010 the President received the Export Promotion
Cabinet’s plan to double exports over the next five years.
.
President’s Export Promotion Cabinet
The Export Promotion Cabinet consists of top administration officials dedicated to
assisting U.S. companies in promoting their exports via export counseling, negotiating trade
policy, or commercial diplomacy. The NEI Executive Order created the first Export Promotion
Cabinet.
President’s Export Council (PEC)
The Export Council consists of 20 business and labor leaders, who have convened to
provide unfiltered advice and expertise to this Administration on how best to promote
exports. These business leaders , who will serve along with congressional leaders and
senior members of the Administration on the Council, come from companies with success
in increasing exports of their products. James McNerney, Boeing’s Chairman, President
and CEO, chairs the PEC.
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Trade Promotion Coordinating Committee (TPCC)
The TPCC is an interagency task force composed of 20 trade agencies and led by the Secretary of
Commerce. It is designed to establish trade promotion priorities, coordinate new programs and
initiatives, focus on improving service delivery, leveraging resources across the trade agencies and
develop an annual export strategy.
NEI Pilot Programs led by the TPCC
Export Outreach Team
To leverage the unique resources of several federal agencies, local and state, and private–sector business
assistance providers, the Small Business Administration (SBA) has piloted the first Export Outreach
Team in Baltimore. All partners were trained to serve as a one-stop outreach and assistance centers for
new U.S. exporters. The program, will be rolled out nationally with the next training occurring in
Washington D.C. this fall.
National Renewable Energy and Energy Efficiency Strategy
In support of the NEI, the TPCC Working Group on Renewable Energy and Energy
Efficiency (RE&EE) is creating a first-ever national strategy to include a snapshot of the
current export market for U.S. renewable energy and energy efficiency technologies and
services and an action plan of new commitments to support doubling U.S. RE&EE exports
within five years.
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Broad industry and
markets coverage
Targeted industries
and markets
Monitoring
and
Evaluation
Target Industry Sectors
Healthcare / Medical Devices
Infrastructure
Defense
Environmental / Energy
Technology Industries
Education
Travel and Tourism
Legend
Immediate Prospects
Next Tier Markets
BRICs
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Market & Sectors:
Targeting Export Opportunities:
New To Market:
58% of exporters export to only one market—we are focused on encouraging single market exporters to
enter new target markets:, such as, Canada, Mexico, EU Countries and FTA countries. We have
developed a New Markets Exporter Initiative (NMEI): Partnership with UPS, FedEx and USPS.
Emerging Markets:
Emerging and developing countries account for an increasingly large portions of world economic
growth. Under the NEI we are developing commercial strategies for countries, such as, Brazil, India,
China, South Africa, Saudi Arabia and Vietnam.
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Successes to Date
Export Promotion: The Department of
Commerce has increased trade missions and
reverse trade missions, which connect buyers
and sellers to one another, in hopes of
securing successful business deals. This year
alone, Commerce has led 28trade missions
with companies anticipating approximately $2
billion in export sales.
Trade Advocacy: The Advocacy Center has
assisted US companies competing for
international contracts and other exporting
opportunities to support $13.4 billion in US
export content since the announcement of the
NEI,. These projects support an estimated
70,000 jobs.
Access to Credit: The Export-Import Bank
has increased its loan approvals by nearly
20% thus far this fiscal year (11 months to
Aug 2010) over the same period last fiscal
year, from $18.3 billion to $21.5 billion. Small
business approvals have increased from $3.6
billion to $4.1 billion. The estimated total
number of U.S. jobs supported by Ex-Im Bank
financing has increased from 170,000 to
200,000 over this period.
Barriers to Trade: Efforts by USTR and other
agencies to remove trade barriers are having
results, including signing an agreement with
China to reopen a pork market worth $250
million.
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Contact Information:
More About Exporting:
Visit www.export.gov
Need Assistance with a Compliance Matter:
Contact the TCC (Trade Compliance Center)
202-482-1191
Learn More about the NEI:
Contact Courtney Gregoire, Director of NEI
Courtney.Gregoire@trade.gov
202-482-4816
Office of North and Central America and the
Caribbean:
Emily.Barragan@ trade.gov
202-482-4705