Smart Strategic Concept for New
Marine Tourism
Prof. Takeo KONDO
Nihon University
Dept. of Oceanic Arch. & Eng.
World Ocean Forum 2011, Busan, Korea
Social Background
● Information Society
● Globalization of the Economy
● Natural Environments Become
the Strategic Resources
● The Earth Population is10 Billion
(Developing Countries over 85%)
● The World Becomes the Bipolarization
(Poor or Rich : Foods, Water, Energy…)
● Tourism is Everlasting Industry
with or without Resources
Definition of the Tourism
● UNWTO Definition of Tourism
"Tourism comprises the activities of
persons traveling to and staying in
places outside their usual environment
for not more than one consecutive year
for leisure, business and other
Marine Tourism
●The Marine tourism began with the sea
bathing of the restoration of health purpose, in
1754, Brighton UK.
●Richard Russell : British Physician who
encouraged his patients to use a form of water
therapy that involved the submersion or
bathing in, and drinking of seawater
Old Brighton, UK
The covered wagon as beach hut
West pear with pavilion in 1866, the first casting pier
Demand of Modern People
After Industrial Revolution
Concept of Behavior
Concept of Space
Concept of Time
Trendy of Marine Tourism
Theme to arouse a variety of needs
1. Health Tourism
2. Eco Tourism
3. Education Tourism
4. Agro/Fisheries Tourism
5. Sports Tourism
6. Entetainment Tourism
7. Urban Tourism
Health Tourism
For health ,longevity, and beauty
● An university, research organization, collaboration with
the local medical institution
● Develop local health resources
SPA: hot spring, forest bathing, sea bathing, spiritual
power spot
● Promotion of the activity that an impression adds the
effect of the sea water environment
Effects of the seawater, deep seawater, algae, and
coastal atmosphere(seascape, beach)
Dr. R. Russell
松本 順
For local culture and a natural experience
● Takes into consideration the sustainability of the
natural environment and cultural and historical sites
that are visited by tourists
● New tourism as system industries
Aim at the fusion of the resource conservation +
education + area promotion
● To form an ecotourism
The structure which educates a guide,
Rule to protect nature and culture
Education Tourism
Local promotion by education
● A place of the education transform to
the business
・ Similar to an ecotourism
・ What is the incentive in the school
・The world heritage of the UNESCO
● How do we place a student targeted for
the education?
Education Tourism
Agro-fishery Tourism
●New fishery industry is necessary for the development
of high technology/know how
・60% of world tourist is farmer/fishermen
●Cooperation with government, industry, and
・The new food and recipe become the big
Agro-fishery Tourism
Sports Tourism
Professional sports is a key
● The camping of professional sports
・Gathering mass media and spread local
information to the world wide
・A lot of fans gathering and spend money
●What is most popular marine sports
・Beach volleyball
・Yacht race : Americas Cup,
Volvo Ocean Race
・Bill fishing : Hawaii, Florida, Pacific Ocean
Sports Tourism
Entertainment Tourism
● Johan Huizinga : Homo Ludens 1938
・The play is older than culture. There is "homo
ludens" (playing person) earlier than "homo furbell"
(person making some goods).
● The human being demands some new joy
and pleasure.
・ The fields of the entertainment are a great
・Marine resort development concept is 3S :
Sun, Sand, and Sex
Entertainment Tourism
Urban Tourism at urban water front
●Key word is celebrity : Every body wish to
make rich : Threatening expert in
the modern nation
・a lawyer, a doctor, a talent, a teacher,
commentator, and professional sportsman
●The celebrity expects high quality of service
and the safety and something new
・best food and beverage at nice restaurant
・best entertainment show business such as
music, dance, and theater
・most exiting game such as sports /gambling
Urban Tourism
Current State of Digital Tourism
“White Paper on Leisure 2011”
by The Japan Product Center
Information Communication Devices
1. Mobile Phone : 80% more
2. Notebook PC : 70.2%
3. Desktop PC : 57.6%
4. Video Game Device : 39.1%
(e.g. Wii or Play Station)
5. Portable Game Device: 37.6%
(e.g. Nintendo DS or PSP)
Use of digital Technology
in Leisure Activities
1. Soccer Lottery(PG) : 62.8%
2. Learning/Research : 59.3%
3. Eating-out : 55.3%
4. Bicycle Racing(PG) : 55.0%
5. Boat Racing(PG) : 54.2%
6. Central Hose Racing(PG) : 53.6%
Number of People Digitally Participating
in Leisure Activities
1. Eating-out : 33.6 million people
2. Listening to music : 20.7 m/p
3. Learning/Researching : 20.4 m/p
4. Playing Video Game : 19.1 m/p
5. Producing Photos : 15.4 m/p
Digital Recreation Using Information
Communication Devices and Services
1. E-mail exchange : 51.7%
2. Blogs and websites : 36.5%
3. Online Shopping : 31.5%
4. Playing Games : 24.9%
5. Talking on Mobile Phone : 24.5%
Use of Digital Technology
in Leisure Industry
The development of the latest information-related
technologies and new social network software, such
as Twitter and Facebook, has led to our society
become a fast-evolving one. With the ever-changing
environment of information communication, the
digitalization of leisure, recreation, resorts, and
tourism has proceeded remarkably.
The wide use of information communication devices and social
network services is becoming established in various aspects of
tourism with a great impact, and such devices and services have
become a key to the tourist industry.
The Social Situation of
the mid-21st Century
● The Earth Population is almost 10 Billion
(Developing Countries over 85%)
● Super Aging Society in Developed Countries
(Especially Asian countries: Japan, Korea, China)
● Developing Countries are Shortage of Resources
(Foods, Water, Energy…)
● Smart Tourism is Demanded in the Super Aging
(Smart Tourism should be Intellectual or/and
Concept of Smart Tourism
Smart tourism does not simply refer to the behavioral system of u
sing a personal computer to retrieve
information about locations to visit, transportation to
the locations, hotels, local foods, and souvenirs,
stimulating the visitors’ purchasing interests, and
purchasing various travel-related items introduced by
travel agencies.
Smart tourism is a form of tourism combining a real
society with a virtual reality space produced by digital
devices. It is a system that smoothly combines the
societies on the front and back sides of the mirror, as described a
bove. Here, the mirror does not represent
digital devices that function as terminals.
Concept of Smart Tourism
Tourism as Industry
1) Transport: bringing people from one place
to another
2) Accommodation: giving people a place to
3) Services: offering goods and manpower
in order to fulfill the wishes of the travelers
The service is strongly related to smart tourism
Example of Smart Tourism
Smart Reality for Consumer / Tourist
Local Support System
Buck up System
Charter Boat
Captain & Crew
Smart Tourism:
High & Low Tech.
Fishman’s Ageant
Travel Agency
System of Smart Tourism as Business Model
•Development of Equipment, Instrument, Tool
•Development of Computer Software, Device
•Development of Local Support System
What Kind of Field is Feasible for Smart
1. The polar region or Extremely dangerous place
2. A procedure is troublesome to realize it: Entrance
restrictions, takes a time, enormous travel cost, need
assistance and caregiver, and necessary introducer
3. A forbidden place: Religiously holy place, Rare / precious
thing, etc.
How about Marine Tourism
1. Diving (submarine, snorkel, SCUBA)
Earth Yacht Racing
2. World Natural/Cultural Heritages,
Luxurious passenger liner(Cruising)
Boat Fishing,
3. Legendary city Atlantis,
Bermuda triangle,
Davy Jones’ Locker
1. Smart tourism is digital tourism or
super virtual reality
2. Smart tourism will create many new patents
and business model.
3. Smart tourism sustain a local business and
create a hope and future dream for local and
Thank you for all