Business Model and Sales/Marketing Strategy

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Business Plan
An Overview
 Schonweiss Software Solutions Pvt. Ltd. was founded in
February 2012.
 With an ISO 9001:2008 ( ANAB & UKAS ) certified
process in web and mobile application development
 A start up company with a portfolio few companies in
India can boast of.
 A Microsoft BizSpark StartUp
An Overview - Continued
most sophisticated discussion manager
 Developers of “Discussion Manager” –the
application. Free trial version available for download on
Google Play, and full version on the Amazon Store
 Several breakthrough projects under development –
including a sophisticated ebook reader with voice
tagging, audio based look up of meaning, ability to
annotate with sketch, text, video, or audio over a pdf,
and integrated notebooks functionality; a thinking/ideasharing oriented social web platform, and augmented
reality applications.
 A portfolio of over a dozen uploaded applications. – in
the iPhone, Android, and Windows Phone Markets.
Structure of the Plan
focuses on a central application in
our portfolio – a Discussion Management
application – fully developed, for the Android
 This plan
Platform, in-house at Schonweiss.
 Annexed to this document is also an extended portfolio a list of applications we have currently developed and
have online in various markets – which we believe will
help demonstrate in practical terms our capability to
develop applications for various mobile platforms, and
emerge as a market leader.
Elevator Pitch
 Schonweiss Software Solutions Private Limited is a
product oriented start up – which has a model of
drawing in the best talent, and creating applications
which have the potential to conquer a global market
 Focusing on Mobile Applications and social oriented web
based systems, and with no external funds, Schonweiss
already has created a portfolio few companies in India
can boast of.
 Our demonstrated technical expertise , the ability to
generate cutting edge solutions, and focused and
dedicated teams make us stand apart from the rest of
the competition.
Market & Industry Environment
“ By 2014, the smartphone-app market will total
more than $40 billion.“ – Inc. Magazine
 Schonweiss focuses on developing smartphone and
tablet technologies than can make life easier, be it the
productivity at work, education, daily life, or social life.
 Schonweiss is also targeting web based social solutions
designed for efficient idea exchange, enabling groups of
people world over to come together and work on
projects, social idea exchange, and more.
Market & Industry Environment
An infographic [ref]from notes:
 There are currently over 6 Billion Mobile Subscribers, a
number which is around 87 percent of the world’s
 There are over 1.2 Billion mobile web users worldwide
 Google accumulates $2.5 Billion yearly revenue from
mobile advertising
 Mobile ad spending is expected to hit $20.6 Billion by
 Consumption of mobile applications occurs over a wide
spectrum - banking, social networking, travel, shopping,
local info, news, videos, music and more
Market & Industry Environment
Growth in a Typical Sector
Market & Industry Environment
 An emerging market, one that is sharping growing.
 A sharply growing market that is slowing displacing
existing application markets
 The current steep growth of the market make the
environment an ideal one to venture in
 The right time to target the smart phone applications
market and establish oneself in it is now.
Value Proposition, Key
Products and Differentiation
 As had been mentioned before, this presentation focuses
on a key product developed in house at Schonweiss – A
Discussion Manager application for the Android Platform.
 The focus on a single fully built product is made here so
that it may be demonstrated Schonweiss can conquer a
potential international market worth hundreds of millions
of dollars.
 The Discussion Manager application, in its first release,
which was on Oct 5, 2012, in the Amazon Android
Market, is already[by virtue of its feature sets] among
the most sophisticated discussion management tools we
are aware of on the Android side.
The Inspiration
Key Portfolio Product Schonweiss Discussion Manager
 Every field requires people to come together, be able to
coherently share ideas, maintain records of the same.
 Conventionally, white boards, and discussion rooms have
enabled people to come together and exchange ideas.
 Communication utilities like Microsoft’s Lync and typical
communication software have several limitations – for
one, we believe they are designed for a desktop
environment and the kind of interaction a desktop
environment allows. The ability to communicate through
natural gestures, an intuitive white boarding
environment, ability to save projects, and discussion
notebooks, and restore them, etc., are often
conspicuously lacking.
Key Portfolio Product Schonweiss Discussion Manager
 We decided to create a whiteboard-notebook application,
which presents to all users in a discussion room on a
WiFi HotSpot – a multi-page whiteboard.
 In addition we decided mere text, chat, or live video
communication is insufficient. There are going to be
audio aspects of the discussion that need to be recorded
within the notebook, there are going to be pictures are
videos inherent to the discussion which must go
recorded into the discussion notebook as well.
Key Portfolio Product Schonweiss Discussion Manager
 Discussion in any field requires such notes, full with
video, audio, text, graphics to be maintained and
referred to at a later point in time. Be it note-taking or
software requirement collection.
 For individual preparation of notes, we decided we are
going to have the app help the user create and maintain
projects of his own, and later present it to a group, if
needed. Or, keep it saved for his future reference.
Key Portfolio Product Schonweiss Discussion Manager
The Result of around 4 months intensive development at
Schonweiss was an application that allows for all of that.
Demonstration Videos - Toolkit
Demonstration Video Communication
Downloading The Discussion
 A free time limited trial version, and a full version of the
Discussion Manager App is available on the Amazon
Android Store:
search-alias%3Dmobile-apps&fieldkeywords=discussion+manager+schonweiss (
Click link above to visit the pages )
 A free time limited trial version is available for download
on Google Play:
Requires Android 3.1 and higher
Key Product – Discussion
Manager – Path Ahead
 Schonweiss plans to collect venture funds to further
advance development of the tool and add additional
features such as Doman Specific discussion tools – For
instance, a s/w requirement collection toolkit allowing
for use-case diagrams, flowcharts, activity diagrams,
wireframing, etc., could be developed and made
available as an in-app purchase. Plausible improvements
to the app are being continually researched on.
 Schonweiss plans to collect funds to intensively market
the application and enter and establish itself in the space
before a competitor can. Currently, we have the
advantage of a headstart - that we already have a fully
functional Discussion Manager with a comprehensive
feature set, and more functional than any application we
know of in its category. We also have within the
company, the know how, and the practical technical
expertise needed to take this forward efficiently.
Key Product – Discussion
Manager – Path Ahead
 We have already started development of the same on
the iPhone and iPad side, and hope to complete it in the
coming few months.
 We are beginning development of a similar product on
the Windows 8 side.
 A server component is being developed which will allow
communication over the internet – once a server IP is
specified – the user will get a list of all rooms in the
 Desktop client components will be developed for all
major operating systems.
The Arena – Popular
Communication Tools
Users ( Wikipedia
Statistics Oct. 2012 )
100 Million
35 Million
IBM Lotus Sametime
40 Million
50 Million
140 Million
3 Million
11 Million
3.3 Million
1.09 Billion
Tencent QQ
0.99 Billion
Windows Live
330 Million
25 Wireclub
3 Million
16 million
Key Advantages Over
 Current messengers were either developed at a time
when desktop based applications were popular, and
many have feature sets that are inspired by the
communication model of earlier desktop based
 No other communication utility currently existing - that
we know of - provides the feature set, and the
discussion management ease Schonweiss Discussion
Manager provides.
 The architecture of our application is such that Domain
Specific Toolkits can be added on easily. In later
versions, we plan to make these in-app purchases.
 A desktop tool developed has the potential to displace
many existing discussion management tools. We plan to
have additional features such as screen sharing in the
desktop version.
Key Advantages Over
 We have a headstart into an unoccupied Market space a potential market that is untapped still.
 Since we already have the communication tool
demonstrated in the presentation, fully developed – we
have a head start of several months over any other
competition we may likely face.
Business Model and
Sales/Marketing Strategy
 The strategy would be make available the app on all
major online Market – including Amazon and Google
Play. The iphone version will go into the iTunes Market
 A Viral video showing how the application can increase
productivity will be made, and uploaded to popular video
 Dedicatted marketing website (
– prototype hosted on
)with marketing, and customer support is being
designed and will soon be online. This is for increasing
customer visibility as well.
Business Model and
Sales/Marketing Strategy
 The pricing of the mobile application will be kept @ or
less than 4 dollars.
 A server component for desktop that allows for
communication over the internet will be sold for a higher
 The feature set will be made much richer, while the UI
much more intuitive and lighter such that it intuitively
appeals to all users, in the coming few months
 We estimate we’ll be able to generate over 10 to 20
million downloads of this application in the next 2-3
years, with proper initial venture support.
 We will also be targeting mobile manufacturers to
include a trial of our Discussion Manager amongst the
standard set of applications that ship with their mobiles.
Business Model and
Sales/Marketing Strategy
 Several companies already in the Market on the
messenger and communication side are likely to be
interested in buying the technology once a complete
suite is made – including for the Desktop. Companies
likely to be interested include Microsoft, Google, Skype,
 The technologies developed as part of this project can
be adapted into social media and social networking
platforms to allow for better interaction – and we are
already exploring the possibilities along the lines in a
social media platform we are developing,.
Entrepreneur Profile
Schonweiss was founded by its current CEO, and Managing
Director Dilip Rajeev.
Age: 28 years
Past Employment: Worked as a Software Development Engineer
with Microsoft IT R&D Hyderabad, upon his graduation in 2007, till
Profile: A broad spectrum of interests, and the experience gained
over personal research into a multitude of fields is what I bring
into Schonweiss. I have had a keen interest in software design
and algorithmics, and was an international semi-finalist in
Microsoft’s Imagine Cup, Algorithms round, during my college
days. A Mensa member, and a mathematical problem solving
enthusiast. Have researched into a variety of fields – and have
published a book on Chinese Philology (, On Amazon ).
Organization Structure
 Currently, we are Private Limited Company - 14
employees strong, with 8 dedicated developers.
 We plan to raise around 10 million dollars in Capital, and
are currently targeting investors.
 As of October 12, 2012 – we have taken no external
funds and the company has been in a phase of building
its portfolio, for targeting investors – by making a
practical demonstration of our ability to break through
into an international market, if provided sufficient funds.
 We plan to make our initial public offering in around 4
years time from now.
Addressing Risks & Gaps
 At Schonweiss we are not staking our future path on a single
technology but are venturing into multiple products with a
global market – technologies which currently do not pose us
with a competitor.
 Our demonstrated ability to create cutting edge applications in
a very short period of time, using small, lean teams provides
us advantages over the bigger companies which often have
bulkier processes which slow them down.
 With funding, the pace of development and the quality and
sophistication of our products – which already is at an
international standard – can be made to improve several
 Schonweiss is also founding a services based IT solutions
wing, once sufficient funding is obtained. This will also ensure
a steady influx of money – and keep the company from
having its future staked on the success of any particular
An Extended Portfolio
 The following few slides will present an extended
portfolio of Schonweiss - through a set of applications
we developed for our portfolio.
An Extended Portfolio
 Within a year of our founding, our dynamic and
vibrant teams can already claim a level of expertise and
practically demonstrated technical expertise, efficiency,
and ability in developing mobile applications which few
other companies in India can boast of.
 The following portfolio of applications we have developed
in house in Schonweiss, and are currently uploaded on
the Android Market, Windows Phone Market, and Apple
iTunes Market serve to demonstrate in very practical
terms the quality of our development teams and the
efficiency we are capable of generating.
 Schonweiss Software Solutions has a capability to
generate international quality applications on both the
mobile and web ends. Schonweiss has also the capability
to handle projects with complex requirements, and the
expertise to generate software designs that are at par
with the world best. At the visual design, UI Design, and
graphics design ends too, Schonweiss offers the ability
to generate the highest quality solutions as is
demonstrated by our portfolio.
Android Market
On the Android side we have done applications, such as:
Nora’s Summer Vacation
Google Play Link:
Video presentation:
Nora’s Summer Vacation
 Nora’s summer vacation is an application Schonweiss
developed as part of its portfolio. The application
demonstrates Schonweiss’ capability to generate
complex applications for the Android tablet and mobile.
Our capability, at a seed stage, in terms of graphics,
visual design, and algorithmics are demonstrated in the
 The theme of the game revolves around the story of a
little girl named Nora who spends her summer vacations
with her grandma, in a remote village. Her grandma
gives her tasks each day, and the user has to help Nora
do them. Tasks involve collecting things, fishing, etc., to
be performed against a timer.
 Google Play Link:
nweiss.stars&hl=en feature=plcp
 Video presentation:
 FunQuaria is a game for Android in which the player
has to identify a personality against a set of hints. A
dynamic animated aquarium background shows the
efficiency of our algorithmic design, whereby multiple
animations are performed efficiently on a processorbandwidth limited environment. The ability to come up
with efficient multi-threaded engineering designs that
perform seamlessly is all the more important in both
mobile and tablet platforms.
Dream Forest
 Google Play Link:
 Video Presentation:
 A Game for kids, developed as part of our current
Portfolio on the Android side.
The Ghost House
 Google Play Link:
The Ghost House
 The Ghost House is an immersive experience in which
children can learn alphabets or numbers. The focus of
the design is on creating an application for the mobile
that generates an immersive experience for the user,
through both audio and visuals.
iPhone and iPad – The iTunes
 On the iPhone and IPad side, we have a portfolio of
applications whose quality demonstrates the technical
capability of our iOS application development wing.
These include:
iTunes Link:
A game in which the player has to save a garden from
Cross The Ball
 iTunes Link:
 A game in which the user has to enter a house without
getting hit by a ball.
Shoot @ Sight
 iTunes Link:
 A game in which the user can spend time in the woods,
in a simulated environment.
 The game is about hitting a set of moving targets birds, fishes, or balloons ( in trial mode ) with a gun –
one wins additional ammo for hitting targets. The gun
can be positioned using the device’s accelerometer, or by
Pick n Pair
iTunes link:
A game for children that creates an immersive
experience in which children are lead to learn the
Find My Home
 iTunes link:
A game that familiarizes kids with the homes of animals.
Kill N Joy
 iTunes link:
Windows Phone
 On the Windows Phone side, we have an application that is
at par with the best of its kind application in the
International Market - Jigzelle ( Demonstration Video: ). The
only equivalent application on the Windows Phone market,
in our knowledge, is one developed by an American firm –
Jigsaw Guru, an application from a firm specializes in the
aspect of Jigsaw based games. We hold that the engine of
our Jigsaw puzzle application is a whole lot more elegant
and efficient than any other existing application of the sorts
in the Windows Phone Market, that we are currently aware
of. The application can currently be downloaded for free
from the Windows Phone Market.
Jigzelle – A Jigsaw Game For
Windows Phone
 Windows Phone Market Link:
 Video Presentation:
This Jigsaw Puzzle game, developed entirely in-house at
Schonweiss, allows for an instant Jigsaw to be made out of
any image in the phone gallery, or the application’s gallery,
or a snap taken from the phone camera - One may
instantaneously take a photo, select a portion, and convert
it to a Jigsaw game. The application solves the puzzle for
the user, if the user fails in his attempts to solve it.
Windows Phone – Spot Out
 An application that familiarizes
children with the sounds of
birds, animals, and instruments
 Windows Market Link:
 Schonweiss is also capable of making complex,
international quality web design solutions, web
applications, custom CMSes, Wordpress solutions, Drupal
solutions, etc.