Ioan Toma
©www.sti-innsbruck.at
Copyright 2008 STI INNSBRUCK www.sti-innsbruck.at
About
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Provider of content and multimedia for German travel operators, as well
as tourist reservation and information systems.
Found in 1996
Founders: Sabre - Holdings (Dallas, USA) and 3 German individuals
More than 100 employees
Based in Berlin, Germany
http://www.giata.de/
www.sti-innsbruck.at
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What giata.de offers?
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MultiCodes
– identifies duplicates in the hotel portfolio of a travel operator.
matches this with over 3 million offers from over 60 hotel brokers (GTA,
Hotelbeds, Tourico, etc.)
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Content Standardisation and Distribution
– prepares digital text and image data for almost all well-known tour
operators and travel agencies and from it creates ready-to-use
applications for the web, smartphones and iPads
– Almost 20000 customers including well known tour operators such as
TUI, Thomas Cook, Rewe, FTI and Alltours, all GDS (global distribution
system) and internet booking engines such as Amadeus/Traveltainment,
Sabre, Traffics and Travel-IT, and internationally known travel portals,
including Expedia, Tripadvisor, Holidaycheck, Opodo and
Lastminute.com.
www.sti-innsbruck.at
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What giata.de offers?
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Automated Text Creation
– generate hotel descriptions – based on hotel facts in 16 different
languages. More than 55000 hotel descriptions
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Multilingual Hotel Content
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Besides hotel descriptions, GIATA also offers multilingual content as
part of hotels factsheets and images
Translation
– tourism-related translation service. Among their customers: Starwoodhotels,
hotel.de, Rate Tiger, Traveltainment, ITS, DerTour or Pegasus
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Online Catalogue Production
– Tour operators, hotel chains and incoming agents can use the GIATA real-time
catalogue to generate their data independently online. Content is distributed to
travel agencies, booking systems, websites and TV channels
www.sti-innsbruck.at
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Products
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For travel agencies, portals and affiliates
– See complete list at: http://www.giata.de/en/products/for-travel-agencies-portals-andaffiliates.html
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For tour operators
– See complete list at: http://www.giata.de/en/products/for-tour-operators.html
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For hotels
– See complete list at: http://www.giata.de/en/products/for-hotels.html
www.sti-innsbruck.at
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MultiCodes
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GIATA Codes:
– Individually identify over 329,000 specific hotels/ hotel complexes, including details
for the location and country
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Broker and Tour Operator Codes:
– 5.3 million booking codes of tour operators and hotel brokers (GTA, Hotelbeds,
Tourico, Miki Travel and many more)
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Geocodes:
– Geo - coordinates of over 276,000 top hotels
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Hotel addresses:
– Permanently updated by hand. Includes hotel’s name, address, telephone number and
fax number. The address entry also includes any URLs and email addresses
available.
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GIATA MultiCodes:
– GIATA Codes and optional GIATA Geocodes modules, as well as hotel addresses and
details on affiliations to chains or groups
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For travel agencies, portals and tour operators
Price: depending on the business volume
www.sti-innsbruck.at
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CatPad
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Catalogue booking via Apples' iPad
Over 1,000 printed travel catalogues of almost
every notable tour operator in their original
version in an iPad app with the corporate brand
Travel selection and direct booking
Easy booking - just one click to link to your IBE
(Traveltainment, Traffics, Travel-IT etc)
For travel agencies and tour operators
Price:
– Setup fee: EURO 1899
– Monthly licensing fee: EURO 289
www.sti-innsbruck.at
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Extranet and Internet Hotel Guide
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Cost-intensive search for travel offers in over 1,000 catalogues from
more than 230 tour operators with over 650,000 travel offers
Multiple search: full text, hotel names, locations or booking code
searches
Optionally can be enhanced into a bookable catalogue
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External Hotel Guide
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– For: travel agencies - travel office staff and travel professionals
– Price: EURO 9.90 /Month/Service Center
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Internet Hotel Guide
– For travel agencies - end users
– Price: EURO 5.10 /Month/Homepage
www.sti-innsbruck.at
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Translation Service
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GIATA Translation Service
– Hospitality-focused translation services for all types of
tourism texts, including factsheets, hotel and place
descriptions and catalogues
– Danish, Dutch, English, French, German, Italian,
Portuguese and Spanish; other languages on request
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Other similar services:
– GIATA and Pegasus Translation Services developed
together with Pegasus Solutions
– GIATA Localisation Service - context-specific localisation
of websites, CRS interfaces and newsletters for the
tourism industry
– GIATA‘s unique translation tool: GITTE - tourist catalogue
translation
www.sti-innsbruck.at
For
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Tour operators,
travel agents,
hotels
Price
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dependents on,,
the volume, the
text type, the
format and the
language
combination
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TOURIAS smartphone travel guide
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Smartphone travel guide in both English and
German for over 100 destinations
Useful information about countries and sights
as well as nightlife and restaurant tips directly
to their smartphone
For Phones and Android devices
Mobile travel guide can be offered free of
charge or with customised design (with or
without advertisements or additional premium
functions) and integrated into the booking
system.
For
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tour operators, travel
agencies, online
booking portal
Price
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www.sti-innsbruck.at
ad-free version 59
EUR/Month
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TOURIAS tips&deals Hotel Guide
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Individual iPhone hotel app
– Hotel information in up to 11
languages
– Customisation with hotel own
branding
– Available in app store
– Contact details and reservation
options by telephone, email and
booking link
– Apple Push Notification Service
or SMS
– Integrated reviewing tool for
direct communication with
guests
– A travel guide, maps and
weather forecast option included
www.sti-innsbruck.at
For hotels
Price: 99 EUR/Month
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LikeScreen
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Turn the people in the store or hotel into new Facebook fans.
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For
– Tour operators,
travel agents,
hotels
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Price
– Setup fee: EURO
499
– Monthly licensing
fee: EURO 39
www.sti-innsbruck.at
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myHotelRank
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Online review management tool
www.myhotelrank.com
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Collect direct feedback from hotel guests
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Reviews can be pushed on major review portals such
as Tripadvisor, Trivago, HolidayCheck and Zoover
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Price: Monthly licensing fee EURO 0.5 per room
www.sti-innsbruck.at
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