Opening Doors to More
International Visitors
Office of Travel & Tourism Industries
& U.S. Commercial Service
Presented By:
Tony Michalski
Senior International Trade Specialist
Member – Global Travel and Tourism Team
U.S. Commercial Service
Travel & Tourism and the
U.S. Department of Commerce
Commerce Department
 Office of Travel & Tourism Industries
 U.S. Commercial Service
 Travel & Tourism Team
Mission: Together with our partners we work to
assist with your international business development
http://tinet.ita.doc.gov
U.S. Commercial Service
 Worldwide network
 Staff and offices throughout the U.S. and in
over 80 countries
 Comprehensive solutions to international trade
and export opportunities
 Helps U.S. firms realize their export potential
 Advocates on behalf of U.S. businesses abroad
 International business development
http://www.export.gov
How are Tourism Services Exported?
 International visitor consumes travel
goods or services in U.S., including:
 Lodging
 Food / Restaurants
 Car Rentals
 Local Tours
 Equipment Rentals
 Local economic impact
 Multiplier effect is powerful!
Commercial Service Partners & Clients
 Airlines
 Motor coach Operators
 Attractions
 Railway/Train Operators
 Cruise Lines
 Rental Car Companies
 Destination Promotion
 Restaurants
Bureaus
 Entertainment Areas
 Gaming
 Hotels, Motels, Resorts
 Shopping areas
 Tour Operators
 Travel related services
Commercial Service Programs for
Travel Industry
 Lists of Outbound Tour
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Operators & Agents
Sales missions
Single Destination Promotions
Market intelligence
 OTTI data
 Commercial Service market
reports
Promotional events
 Catalog shows
 Embassy events
Media Outreach
 FAM Tours
 Delegations to U.S. Travel
Shows
 International Pow Wow
 La Cumbre
 Go West Summit
 Grants for travel export
promotion
 National Tour Association
 U.S. Travel Association
 Capital Region
Introductions to international business
partners and sales leads
 Find travel distribution
partners in target
markets
 Sales missions
 Lists of
contacts/partners
 Domestic trade shows
and international buyer
delegations
 Tailored partner
searches
 International trade
shows and events
Denmark – Ferie for Alle
(Vacation for All)
65,000+ travelers will be searching for their next vacation destination at Scandinavia’s largest
travel show — Will they find yours?
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Send us your PR material and we will do the rest
Join the USA Catalogue Distribution Program at Ferie for Alle (Vacation for All) February 24-26,
2012 in Herning, Denmark.
Your material will be distributed at the U.S. Embassy booth — an integrated area of the USA pavilion.
The booth is staffed by Travel & Tourism Specialists from the U.S. Embassy in Copenhagen.
Commercial Service staff will showcase your destination and distribute your brochures and PR items
— an easy and affordable opportunity to increase visibility and attract your share of the 250,000
Danes who travel to the United States every year.
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Get access to Danish travel trade too!
Registrants will also receive a list of the Top 10 Danish tour operators with contact details and
company summaries.
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Participation fee: $200
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For more information, please contact: Peter.Strandby@trade.gov
Italy – Showcase USA
 Attending ITB in Berlin? Travel through Italy on your way, participate in
SHOWCASE USA-ITALY, March 4-6 in Florence!
 SHOWCASE USA-ITALY, the only B2B marketing event exclusively dedicated to
promoting Italian tourism towards the United States, has moved to Spring
(immediately before ITB in Berlin)! Created by the Visit USA Association and the
U.S. Commercial Service in Italy, SHOWCASE USA-ITALY provides a great
opportunity for the Italian Travel Industry to keep up to date with the great variety
of “Made in USA” travel products and destinations.
 USA participants are provided one-on-one matchmaking appointments with Italian
companies, logistical assistance, on-site business counseling, and a pre-event
briefing.
 Participation fee per person (includes two nights hotel & meals): $2650
 To participate contact Simonetta.Busnelli@trade.gov
CHINA GOLF SHOW 2012
US TRAVEL PAVILION
Organized by Reed
Exhibitions/PGA and
Supported by the U.S.
Commercial Service
US Travel Pavilion highlighted on the floor plan and 1 page presentation in the show directory
 Special shell scheme design: 1 information counter with logo per travel destination + common area
for meeting (15 Travel destination max)
20% discount on all additional advertising items
 Free logo next to show directory profile (RMB 1000 Value)
 Internet package included (RMB 1500 value)
 1 invitation ticket per company to Demo Night (event TBC)
 1 enewsletter presenting the US Travel Pavilion
 Press release & Pavilion exposure
 Post show report exposure
 Participation: RMB 7000 per travel destination (approx $1000 USD)
Many more…visit
www.export.gov/industry/travel
Promote your company’s travel
product or destination
 Develop memorable
 FAM tours
promotional and educational
events
 Single destination/company
promotion
 Access trade and consumer
media
 Virtual FAM
Media and Press Exposure
“50 Plates, 50 States”
Access Up-to-Date Travel Market
Research
 Market intelligence
 Visitor profiles
 Statistics and top market reports
 Forecasts
 Webinars
 Visit market research library at
http://www.export.gov/industry/travel
 The Office of Travel and Tourism
Industries provides additional
research on international
visitation, spending data and
more. http://tinet.ita.doc.gov
Niche reports as well:
 OTTI’s new Cultural
Heritage Tourism report
 CS Toronto’s Medical
Tourism report
 CS Tokyo’s Wedding
Tourism report
Our bottom line is your bottom line!
http://www.export.gov/industry/travel
Contact information
Tony Michalski
Senior International Trade Specialist
Member – Global Travel and Tourism Team
U.S. Commercial Service
3110 E. Guasti Road, Suite 465
Ontario, California 91761
Tel: 909-390-8469
Fax: 909-390-5315
Email: tony.michalski@trade.gov