NCR Advanced Store@Retail
Transforming Point of Sale Into the Point of Service
Yiannos Papadopoulos
NCR History
• Key player in retail store
automation since 1884
• Invented first cash register
• Demonstrated thought
leadership throughout
history, e.g. scanners,
DynaKey operator interface,
self-checkout, etc.
• Proven international point of
sale software provider
Advanced Store@Retail
Overview
• NCR’s corporate POS
solution for Europe,
Middle East, and
•
Africa since 1995
•
•
• More than 37,000
POS terminals
installed
• In more than 20
countries
•
•
•
•
Germany
Italy (fiscal)
Turkey
(fiscal)
Spain
Sweden
Denmark
Netherlands
•
•
•
•
•
•
•
UK
Switzerland
Austria
Portugal
Cyprus
South Africa
Dubai
•
•
•
•
•
•
•
Saudi Arabia
Jordan
Qatar
Russia
(fiscal)
Poland
(fiscal)
France
Morocco
Retail Industry Trends
• Europe is being transformed into an
integrated retail market
• Retailers with foreign operations are
increasing their presence, with
European retailers dominating the
internationalization trend
• Majority of top 100 retailers operate in
multiple lines of trade
• Global players continue to streamline
costs and functions, integrating
operations in effort to reap scalar
economies
• Mega-retailers have severe challenges
with integrating divergent store systems
and managing information flow and
consolidation
Retail Technological Imperatives
• Delivering systems and applications quickly
• Implementing better solutions for collecting and using key
customer data
• Adapting new and innovative technology solutions for
competitive advantage
NCR Advanced Store@Retail
• NCR’s international point of
service solution
• Targeted at wide variety of
retail industry subsegments and store sizes
– Supermarket
– Hypermarket
– Do-It-Yourself
– Specialty/Clothing Store
• Modular and structured in
design to be cost-effectively
modified to meet local
requirements and customer
specific needs
NCR Advanced Store@Retail
Fully aligned with NCR’s global strategic direction
and total store solution portfolio to reduce
implementation and cost
• Architecture, platform, and tools
– Utilize standards wherever possible
• Components
• Defined integration points
NCR Advanced Store@Retail
POS Management
Application Server
POS cluster management
POS Server
POS cluster controller
Hub
LAN - Ethernet
AS@Retail POS
Registration of
point of sale transactions
Back Office Client
Maintenance, reports,
audit, etc.
All files (i.e. look-up, data collect, electronic journal, and terminal totals)
held in each workstation (memory or disk) AND at the POS Server.
NCR Advanced Store@Retail
System availability and data protection
• Increased reliability, security, and overall
performance with Microsoft Windows 2000™
• Multilevel redundancy for data capture and storage
• Checkout not impacted by network or server
failure
• Automatic and simple recovery procedures
NCR Advanced Store@Retail
Point of Service (POS)
• 32-bit operating environment
• Written in Java
– Using OO design and programming
• Supports Windows CE, NT or 2000
• JPOS peripheral control
• Graphical cashier interface
– Designed by NCR Human Factors
Engineering
Point of Service User Interface
Instructional Area
New area used
to provide instructions
about the task
Prompt and
Input Area
Electronic Receipt
• One line per item
• Last item added to
bottom of list
Customer
Points
DynaKeys
Text and icons
used
Point of Service User Interface
Intuitive user interface designed by NCR’s
Human Factors Engineering team to increase
productivity and reduce training time and
associated costs
• Minimal need to memorize
information
• Fewer keys to select at each stage
of the operation
• Only valid options are selectable
• Uses intuitive graphical images
NCR Human Factors Engineering
leads all store automation
technology companies with nearly
20 years of
experience and a dedicated,
standard-setting team of scientists
and engineers
NCR Total Checkout Solution
Improve customer service without
increasing operating costs
• NCR Advanced Store@Retail point of service application
• NCR Human Factors Engineering- designed user interface
• NCR Dynakey displays
• PC-based point of service terminals
NCR Advanced Store@Retail
WebMaster POS Management
• Multi-Layer application
• Utilizes Windows 2000
• Written in Java
– Using OO design and programming
• SQL Server 7.0/2000 (JDBC/ODBC)
• Access point of sale data for:
– PLU Maintenance
– Customer/personnel file maintenance
– Checker functions
– Checker reporting
– Daily reporting
– Start of Day/End of Day
• Client access through web browser
– Available anywhere on the retailer’s Intranet or accessible Internet
• Gateway to other systems
Business
Logic
Database
• The architecture of the POS
Management application is a
3-tier client & server system
• The client is only responsible
for the graphical user
interface (presentation)
• The middle tier runs all
business logic
• The server runs the RDBMS
User
Interface
WebMaster POS Management
WebMaster POS Management
Architectural Concept
Web
Browser
HTTP(S)
HTTP
Others
Web Server and
Web services
SQL Server
7.0
Other
BUS
Other
Component
Manager
Other
Presentation
Business
logic
Data
services
NCR Advanced Store@Retail
Architectural Concept
Client
Data
Business Logic
Server
Scripts
Browser
Web Server
Database
Servlets
Update
Service
AS@Retail
POS
AS@Retail
POS Server
Update
Service
Data Files
NCR Advanced Store@Retail
Supported Environment
• POS
– DOS
– Windows CE, NT 4.0,and 2000
– JPOS
– DOS and TAPS
• Server
– Windows 2000 Server
• POS Management WebMaster
– Windows 2000 Professional
– SQL Server 7.0 (JDBC/ODBC)
– Web browser user interface
Investment Protection
Server
• Windows 2000
16 bit
Point of Sale
• DOS
• TAPS drivers
32 bit
Point of Service
• WIN 2000/NT 4.0/CE
• JPOS
POS Management
• Web Based
• WIN 2000
• SQL Server 7.0 Database (JDBC/ODBC)
Integration Ready
• NCR RealPrice - electronic shelf labels
– Unit and retail prices displayed simultaneously
– Promotional messages, special offers, frequent
shopper items, and nutritional information
– Euro and local currency
• NCR FastLane - self-checkout solution
– Option for customers to scan, bag, and pay without
assistance
– Reduces queue size for all customers
– Minimizes labor requirements
• NCR EasyPoint - self-service kiosk solutions
– Web Framework system components
– Web Client Services
– Applications
Relationship Technology Solutions
• Frequent shopper application
– Automatic discounts
– Triggered discounts
– Bonus points promotion
– Prize delivery
• Baseline for collecting customer
and transaction data for data
warehouse
• Deliver CRM customer-specific
offers generated by data warehouse
NCR has built nearly 1,200
data warehouses including
systems for 14 of the world’s
top 30 retailers
Total Solution Offering
HQ Operational
and Decision
Support Systems
Data
Warehouse
Self
Checkout
NCR is the only company
capable of providing an DecisioNet
Electronic Shelf Labels
end-to-end retail solution,
from customer touch points
AS@Retail AS@Retail
customer relationship
EFT to
Server
POS Server
EJ Audit
management
Hub
AS@Retail
Frequent
Shopper
Web Kiosk
AS@Retail
Point of Service
AS@Retail
POS Management
NCR Advanced Store@Retail
Deploy a single point-of-service solution
across borders and across store formats
• Targeted at Europe, Middle East, and Africa, potential release in
South Asia Pacific
• Supports country-specific requirements such as multi-language,
multiple tender options (including Euro), fiscal, EFT I/F, and local
peripherals
• Targeted at wide variety of retail industry sub-segments and store
sizes, i.e. supermarket, hypermarket, specialty store, etc.
• Modular and structured in design to be cost-effectively modified to
meet local and customer-specific requirements
NCR Advanced Store@Retail
Best Retail In-store
Application
Food — Grocery & Drug
2001
NCR Advanced Store@Retail
Industry Requirements Realization
Delivering systems and applications quickly
• Deploy a single point-of-service solution across borders and across
store formats
– Supports country-specific requirements such as multi-language,
multiple tender options (including Euro), fiscal, EFT I/F, and local
peripherals
– Targeted at wide variety of retail industry sub-segments and
store sizes
• Utilizes industry standards and latest technology based on NCR’s
strategic direction to reduce implementation time and cost
• Fully integrated with NCR’s total retail solution
• Guarantees system availability and data protection
– Multilevel redundancy for data capture and storage
– Checkout not impacted by network or server failure
– Automatic and simple recovery procedures
NCR Advanced Store@Retail
Industry Requirements Realization
Implementing better solutions for collecting
and using key customer data
• Baseline for collecting customer and transaction data for data
warehouse
• Deliver CRM customer-specific offers generated by data warehouse
or frequent shopper application
• Store management functions accessed through web browser from
clients
• Store management system acts as gateway to other systems
Adapting new and innovative technology
solutions for competitive advantage
• Intuitive point of service designed to increase productivity, reduce
training time and costs
• Integration with self-checkout systems and electronic shelf labels
allows for unattended customer service
NCR Advanced Store@Retail
Consumer Benefits
• Better customer service because
cashiers are focused on customer
needs, not the needs of the
checkout system
• Faster check-out operation and
option for self checkout reduces
time customers spend waiting in
line at checkout
• Offer of promotions and discounts
that match the customer’s
preferences and lifestyle
• Easy access to product and pricing
information when and where the
customer needs it
NCR Advanced Store@Retail
Retailer Benefits
• Improve customer service without
increasing operating costs
• Grow your market share with the
profitable customers whose loyalty you
have earned
• Expand your e-commerce environment
by blending your virtual and physical
stores
• Deploy a single point-of-service
solution across borders and across
store formats
• Ensure system availability and data
protection