Economic benefit of catering gluten free

Gráinne Denning
Carmichael Centre for Voluntary Groups
4 North Brunswick Street
Dublin 7
00353 1 8721472
About the Coeliac Society
The Coeliac Society is the national charity, since 1970, providing information, support and awareness to Coeliacs
throughout Ireland. We are the only advocate voice for the coeliac community, representing our members with bodies such
as FSAI, Safefood, RAI, the Departments of Health and of Welfare.
It is estimated that currently 1 in 100 Irish people are coeliac. Our mission is to improve the quality of life for Coeliacs and
those who benefit from a gluten-free diet. Our vision is a healthier life for all Coeliacs and those who benefit from a glutenfree diet.
Our Services
Information on coeliac disease and dermatitis herpetiformis,
Information on gluten-free food
Support and advice to gluten free producers
Education of caters, chefs and those in the restaurant industry on best practice regarding
coeliac awareness.
Information on a gluten-free lifestyle
Opportunities for members to meet and to share experiences
A campaigning voice for Coeliacs to the government, health professionals, the food and hospitality industry and the general
What is Coeliac Disease
Auto immune disease - the body produces antibodies that attack its own
Coeliac children & adults react to gluten a protein found in wheat, barley and
The lining of the small intestine becomes damaged, reducing the ability to
absorb nutrients from food
Symptoms are very debilitating and affect quality of life
You can become coeliac at any point in your life
Who we work with
Grow your Business in 2015
Coeliac Disease in numbers
1 in 100 people are coeliac in Ireland, 1% of the population / 46,000 people
A further 7% of the population / 322,000 people sensitive to gluten, without
the diagnosis of coeliac disease
Market of 368,000 directly affected
9 out of 10 free from purchasers in leading multiples are choosing gluten
free living – choice, not necessity
European context 7.3 million people directly affected by coeliac disease
The Growth of Food Tourism
The gluten free and free-form market is a growing market, from our own membership the Coeliac Society is worth €5.4m to
the hospitality industry.
The Food Tourism market is also an emerging market, coeliacs are already active in this market and will travel up to 50km’s
for a good dining experience. (*Members survey 2012)
Tourists perceptions are the key to food tourism. How many treasured holiday memories are created from a “Crepe au
chocolate” in France, or an Italian gelati, or patas bravas and a glass of chilled cava in Spain. According to the CSO,
Tourist numbers in Ireland were up 7.2% in 2013. Almost 7 million visited the republic, while 1.7 million visitors visited the
North, with a revenue generated figure of €3.64 billion in revenue.*
Tourists of course can be local and people travel for a host of reasons.. A gluten free diet is not a lifestyle choice but a
necessity. Having to constantly be aware of the choices you making doing everyday things like, ordering lunch, meeting
friends for dinner or going to a family occasion. We would like to see more choices for coeliac’s.
From a recent survey from Grant Thornton Business Insight 2014 they said “ Rifle shot consumer targeting, combined with
real marketing innovation, as well as greatly improved marketing efficiencies and synergies is clearly the way forward for
Irelands tourism offering internationally”*
Bord Bia Research on Free From Foods
Bord Bia Research on Free From Foods
Why care?
If you don’t you are ignoring 8% of the population who are directly affected
Coeliacs influence the spend – multiplier – coeliacs don’t eat alone
Venues that cater gluten free become destinations for coeliacs – repeat
Online coeliac community, attracting global travellers
Legislation is here
It makes good business…
Coeliac Disease in numbers
CSI membership alone is worth €5 million (
Incidence of buying gluten free foods is up from 6% in 2010 to 26% by 2014
(2010 Bord Bia research)
Rise of the worried well consumer
Free From grocery market in the UK is worth £355 million (Kantar 2014).
Ireland approximately €33 million.
Free From grocery market in the UK is projected to grow to £530 million
(2013 Mintel). Ireland approximately €49 million
Free From is the fastest growing grocery category (Kantar 2014). The
grocery shopper also is dining out, holidaying, having working lunches …
2015 Embrace the change…
Coeliac society are here to help you – tips, product sourcing
Simple changes can make your business a destination for the growing gluten
free customer
Increase in gluten free catering, decrease in preventable illness and associated