Technologies Entrepreneurship and my Telematics Story:
Curiosity, Opportunity, Risk, and Money
By
T. Russell Hsing, PhD
Adjunct Professor, IE Department, CUHK (Hong Kong)
College of Computer Science, National Chiao Tung University (TW)
EDGE Lab. EE Department, Princeton University (US)
Wireless Communications & Signal Processing Research Center,
Peking University (China)
eMail: thsing@ieee.org
CUHK Talk in Hong Kong, April 1, 2014
1
Vehicular Networks & Telematics App.
Safety/Auto
Services
Navigation
& Mobility
Infotainment &
E-commerce
V2I Communication
V2V Communication
GPS
Telematics Enabled Vehicles
Connected Vehicle Services
Enabling Trends
•Safety/Auto services
•Smartphone Platforms
•Driver Safety and Security
•Vehicle Maintenance
•App Store Business Model
•Tethering for OBU
• Navigation & Mobility
•OBU and Passenger Entertainment Systems
•Traffic, ETA, POI, Localized Searches
•Tolls and Parking
•Embedded wireless and sensors
•Smartphone integration with improved HMI
•Infotainment & E-Commerce
•Infrastructure
•Digital Content
•Social Networking
•Vehicle Infrastructure Integration (Future)
•Cloud based delivery
2
To R. Hsing – 2
.NET: End-to-end secure communications in vehicular
networks
Private
servers
Road side
equipment
V2V secure
communications
 Security
–
–
–
–
–
V2I secure
communications
Internet
Public
servers
In-network secure
communications
requirements in vehicular networks
Authentication and data security
Privacy (Identity, location, type of service)
Secure broadcasts
Scalability & real-time response
Availability & malicious behaviour detection
To R. Hsing – 3
The role of ICT technologies in High-Speed
Rail (HSR)
 Train
–
Control System
Data transmission

Required high reliability and
security
 Communication
–
Voice communication

–
Diagnostics, CCTV or etc.
Passenger service

(Amtrak, USA)
TGV
(SCNF, France)
Train crews and operation
center
Data transmission

–
System
Acela
Express
Tokaido
Shinkansen
(JRC, Japan)
Wi-Fi connecting to Internet
To R. Hsing – 4
End-to-End Automotive Telematics
Solution Ecosystem
Mobile
Wireless
Access
Telematics
Enabled
Vehicles
Vehicle
Diagnostics
Application
Wireless
Network
(Cellular,
WiFi,
satellite)
IInternet
Network
Roadside
Assistance
Services Platform,
Applications,
Operations Support,
Billing
Communication
design and
software:
KT partnering with
OBE supplier
OEM and
Suppliers of
on-board devices
Service
Center
Web-based
Customer
Access
Wireless carrier:
CHT, FET,
TMC,Verizon, at&t
Supplier:
Operator:
OEM, or a
service
provider
Other
Applications
and
Services
OEM
Dealer
3rd party service
providers:
Various providers of
call center, roadside
assistance, …
3rd party application
providers:
Various suppliers
including Telcordia
Solution Provider and System Integrator
To R. Hsing – 5
Questions:
1.*Does Internet Network have an Achilles’ Heel?
2. Can we “guarantee” QoS for Internet-based Network?
3. Can we use the current wireless 3G/4G to provide
secured and effective Vehicle-to-Vehicle (V2V)
communications? Small cell networks?
4. Wireless 5G: Why, How, and What ?
Source: “Networks: Friend, Money, and Byte” (by Prof. Mung Chiang,
Cambridge Press)
PA vs Abilene
TOPOLOGY: PRINCIPLES, MODELS, AND VALIDATION
Fig. 3.
121
Five networks having the same node degree distribution: identical from a degree-based perspectiv
To R. Hsing – 7
Wireless Evolution:
Technologies, Services and Business Models
Internet of Things
Internet of Vehicles
5G
Packet
Networking
3G/4G
Internet
Smart Grid
Internet
Manufacturer
Digitalization
2G/2.5G
Internet
Manufacturer
1G
Internet
Manufacturer
September 28, 2013
8
Wireless 5G: How? (i.e. Anticipated Features)
• In the Near Future: Wireless 5G’s anticipated features

Wireless 5G technologies should deliver explosive range & depth
services:
 Personalization,
 Immediacy,
 Anticipation,
 Smart Data Pricing (SDP)



NFV/SDN-Based Mobility Management for Wireless 5G
Cognitive Radio Network (CRN)-Based Spectrum Sharing
New Business Models: NaaS, DaaS, KaaS
September 28, 2013
9
Wireless 5G: What? (i.e. Enabling Services Creation) (2/2)
-Applications- & Services- Driven Research for Services Creation
Based on Cloud & Fog Computing Platform to develop Mobile
Applications which are ubiquitous, scalable, reliable and cost
effective







Internet of Vehicles (IoV) and Healthcare Services
Privacy-preserving secured communications
Green Communications for Future Mobile Wireless
Technology and Services Provision
Big Data (Data Mining & Management, Security) Applications
ISP, Content provider, Consumer Win-Win-Win ecosystem
New Business Models: NaaS, DaaS, KaaS
September 28, 2013
10
Golden Opportunities Now
Demand >> Supply
-All of local high-tech companies need to be transformed
From current OEM/ODM (low-profit margin) Business
To Innovation/IPRs- based (high-profit margin) Business
-They will be looking for solutions from technology-based
Start-ups to fill their gap
September 23, 2013
11
Technology Entrepreneurship: Process Flow
Proof of
Concept
Demo
Curiosity
Entrepreneur’s DREAM
Gut, Data, Gut
Product or
Service
Market Size
Opportunity Recognition
Pursuit of Opportunity
People and
Organization
Resources
and Capital
Execution
April, 2014
14
1. The Entrepreneur and the Challenge
 An entrepreneur is a person who undertakes the
creation of an enterprise or business that has the chance
of profit
 The entrepreneur is a bold and Imaginative deviator
from established business methods and practices who
constantly looks for the right opportunity to commercialize products, technologies, processes, and
arrangement
 Entrepreneurs can create successful firms that exhibit
performance, leadership, reputation, and longevity
 Entrepreneurs seek to achieve a certain goal by starting
an firm that will address customers’ needs and the
market
2.What Does an Opportunity Mean to Entrepreneurs?
 An opportunity is a favorable juncture of
circumstances with a good chance for success. It is
the job of the entrepreneur to locate new ideas and
put them into actions
 Entrepreneurs respond to opportunities by exploiting
changes, needs, or new skills or knowledge within the
content of their industry
 Entrepreneurship can be defined as the identification
and exploitation of previously unexploited
opportunities
 Generally speaking, only about 1/3 or fewer new
ventures survive their first three years. To avoid the
realm of daydream and fantasy, one needs to start the
practice of experimenting, testing, and learning about
his (her) entrepreneurial self.
3. How to Evaluate Potential Opportunities?
 The successful entrepreneurs will always look for a
timely, solvable, important problems with a favorable
context that can lead to “profitability”
 Five characteristics of an attractive opportunity
– Timely- a current need or problem
– Solvable- a problem that can be solved with accessible in the
near future
- Important- the customer deems the problem or need important
- Profitable- the customer will pay for the solution and allow the
enterprise to make profit
- Context- a favorable regulatory and industry situation
4. Entrepreneurial Capital and the Value of a Venture
 Expected Market Value (MV) for an enterprise
(After a period of time)
= Management (M) x Context (C) x EV
= Manag.x Cont. x Opport. x Ecompet. x Ecommitment
 Example: Google Story
– Founded by two 26-year-olds graduate students (at CS Department,
Stanford University) , Larry Page and Sergey Brin, who developed a
search engine
– This is an excellent example of a powerful combination of
entrepreneurial capital , competence and commitment with an efficient
management and leadership.
– Google was established on September 7, 1998, and IPO successfully
on August 19, 2004 (raising US$1.67B, with a Market Cap of US$23B)
– As of August 4, 2013, the Market Cap was: US$289.97B
5. Building an Enterprise
 Example 1:
Sun Microsystems was founded in 1982 by a team of
four young men (Vinod Khosla, Andy Bechtolsheim,
Scott McNealy and Bill Joy, all are age of 20s),
– Vinod K.: Marketing, Design, and the Leadership Skills
– Andy B.: Strong skills in designing and hardware workstation
– Scott Mc.: Manufacturing and management skills
– Bill J. : Leading Software Designer
 The Sun Microsystems has revolutionized the computer industry
since then.
Example 2:
Broadcom’s story……
Example 3.: “Social Networks” Movie
6. The Firm (organizations, enterprises, and corporations)
• The purpose of a firm is to establish an objective
and missions and carry it out for the benefits of the
customers
• A firm acts to develop, attract, and retain
intellectual capital
• A firm uses intellectual capital to design and build
products and/or services
• A firm provides a place where people can
collaborate, learn, and grow
• A firm’s theory of business depicts how it
understands its total resources, activities, and
relationships.
8. Entrepreneur Test (from “Technology Venture”, p.7)
1. When I am faced with a challenge, I am confident that I
can work through it.
2. I want to be financially independent and be rewarded for
my accomplishments
3. Trying something new is attractive, even if I know the
risk of failure is significant
4. I would prefer to gain independence and control my
destiny
5. Building a new enterprise is important to me
9. Entrepreneur Test (from “Technology Venture”, p.7)
6. My experience during my youth and early career have
shown me the benefits of starting a new enterprise.
7. Starting a new business some day soon is always in my
thoughts.
8. I like working with others and can provide leadership
when called upon
9. Our society and my family provide a strong, supportive
base for my initiative
10. I posses strong technical and relationship skills in the
industry I wish to enter
Gracias !
Dziekuje !
謝謝 !
Thank You !
To R. Hsing – 23