Perancangan dan Analisis E-Business: BAB 4 Organisasi Readiness E Bisnis Nungky Awang Chandra Fasilkom Universitas Mercu Buana 1-1-1 Pendahuluan • • • • • E-Business Drivers and Responses What is eBusiness? E-Business issues and Success Factors E-Readiness E-Business: the Case of Saudi Arabia 1-1-2 Nilai Pasar dalam Organisasi Tangible Assets Intangible Assets • • • • • • • • • • Buildings Equipment Furniture Cash Skills & competencies Motivation of employees Databases Information technologies Efficient & responsive processes Customer loyalty & relationships Value of tangible assets 1982: 62% 1992: 38% 2000: 10-15% Source: Brookings Institute 1-1-3 Indikator Pasar E-readiness May 5th 2005 From The Economist print edition Denmark is still the best place in the world to do e-business, reports the Economist Intelligence Unit, a sister firm of The Economist. It has ranked the “e-readiness” of the world's 65 largest economies to find the countries most amenable to internet-based business. The factors considered include broadband and mobile-phone penetration, as well as government regulation. America rose from sixth to second place in the ranking since last year. Britain fell from second to fifth place. India, despite being an IT superpower, is ranked only 49th. 2005 Teknologi dan Internet • Apa dampak internet terhadap organisasi kita? • Apakah Internet akan mengubah kompetesi? • Apakah operational atau strategi berubah? E-Business is About Business Business Driving IT E-Business IT Driving Business 1-1-7 The E-Business Network Intranet and Extranet Network Software Network Hardware E-Business Network Enabling Technology Networking Vendors E-Commerce Applications 1-1-8 eBusiness: Technologies and Skills • • • • • • Web technologies Database technologies Integration technologies Networking technologies Security technologies CIW Tracks: – Designer – Developer – Administrator 1-1-9 What is Important in an E-Business Network? • • • • • • Functionality Reliability Security Speed Scalability Access Control 1-1-10 Why Does an E-Business Network Matter to a User? • To share knowledge and reap productivity gains by finding information faster • To communicate faster with clients and suppliers • To provide options for teleworking • To implement web services • To enable teams to work collaboratively irrespective of geography • To better automate business procedures 1-1-11 Worldwide IT Spending Growth (New Scenario) % 12 10 10.6 10 10 11.3 10.5 8 7 Old New 6.1 6 4 2.4 2 0 2000 2001 2002 2003 1-1-12 Source: IDC, October 18, 2001 Global E-Readiness It describes the extent to which a country’s business environment is conducive to Internet-based commercial opportunities • E-Readiness Assessment Model 2001 – – – – – – Connectivity (30%) Business Environment (20%) E-Commerce Adoption (20%) Legal Environment (15%) Supporting E-Services (10%) Social and Cultural Environment (5%) 1-1-13 Grouping of Countries by E-readiness Ranking E-business leaders E-business contenders US (8.73) Australia UK Canada Norway Sweden Singapore Finland Denmark Netherlands Switzerland Germany Hong Kong (7.45) Ireland (7.28) France Austria Taiwan Japan Belgium New Zealand South Korea Italy Israel Spain Portugal (6.21) E-business followers Greece Czech Republic Hungary Chile Poland Argentina Slovakia Malaysia Mexico South Africa Brazil Turkey Colombia Philippines E-business laggards Bulgaria (3.38) China Ecuador Iran Romania Ukraine Algeria Indonesia Nigeria Kazakhstan Vietnam Azerbaijan Pakistan (2.66) Egypt (3.88) Peru Russia Sri Lanka Saudi Arabia (3.80) India Thailand Venezuela 1-1-14 .Source: The Economist Intelligent Unit, 2001 Internet Subscribers in the Arab Region Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Number of Country Subscribers UAE 220,000 Bahrain 35,000 Qatar 25,000 Kuwait 55,000 Lebanon 75,000 Jordan 35,000 Palestine 12,000 Oman 28,000 Tunisia 70,000 Saudi Arabia 190,000 Egypt 70,000 Morocco 55,000 Algeria 45,000 Libya 4,000 Syria 8,000 Yemen 3,500 Sudan 7,000 Iraq 500 Total 938,000 Number of Users per 3 3 3 3 3.5 6* 5 3 4 3 8** 4 4 5 4 4 4 25*** Number of % of Users Population 660,000 24.44 105,000 16.67 75,000 10.27 165,000 8.25 262,500 6.56 210,000 4.57 60,000 3.53 84,000 3.36 280,000 2.89 570,000 2.59 560,000 0.82 220,000 0.73 180,000 0.6 20,000 0.4 32,000 0.18 14,000 0.08 28,000 0.08 12,500 0.06 1-1-15 3,538,000 1.29 Source: Ajeeb.Com eBusiness: The case of Saudi Arabia Strengths • Largest Arab economy • Free market mindset • Large trading community • Good teledensity • Hi growth in PC penetration • Modern infrastructure Opportunities •Regional economic integration •Reduction in overhead costs •Expanding markets •Trade barriers coming down Weaknesses •Lack of local IT professionals • High Internet access cost • High implementation cost L o• Lack of legal environment w• Arabization of content •Telcom operator monopoly Threats •Regional initiatives •WTO (if not prepared) •Cultural backlashes •Internet (if not...) 1-1-16