Taxi Magic/ AGTA Next 5 Years
Tim Csontos
VP Business Development
tim@taximagic.com
@timcsontos
Company Introduction: Taxi Magic
 Offices in Los Angeles, CA, Alexandria, VA (HQ), Boston, MA
 25 Employees
 VC Funded: Concur (AMEX) + Private Investors
 Independent Software Provider
 100+ Fleet Customers
 #1 Electronic Booking, Tracking, Payment Provider in US
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Taxi Magic Provides an End-to-End Solution
Website Booking
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www.taximagic.com
SMS Text
Booking
Smart-Phone
Booking
Back-Seat
Payment
Device
Electronic Booking Benefits
Fleet
Passenger
• Operations: Automating existing
phone calls, reducing call-backs to
improve customer service, reduce
costs. Next generation UDI
• Find quality taxi fleets while on the go
nationwide
• Advertising: New Passengers, more
rides, business travelers
• Marketing: Electronic marketing
communication, text message
notifications “we support breast
cancer research”
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www.taximagic.com
• Eliminate waiting on hold and
struggling to communicate with an
call-taker
• Charge and expense rides with your
mobile phone
# 1 “App” for Taxis in United States
Book a Ride
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Taxi Track
(visual guilt)
Mobile Payment/
e-receipt
Driver
Ratings/Feedback
Taxi Magic Web Booking – eCommerce
www.orangecab.net
•# 1 Goal – Book Rides
•Reduce Call-Taker
Load
•Market to Riders
•Maximize Each Touch
•Prominent “Taxi
Booking”
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www.taximagic.com
SMS Text Booking + Dispatch Notification
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
70% of Consumers Use Text
Messaging

Ages 18-24 Text More Than Talk

SMS booking bypasses call-taker

Dispatch Notification Feature

Sends Text Message Confirmations for
Phone Call Rides

Provides Ride Tracking

Allows Fleet Marketing

Reduces Call-Backs b/t 20-30%
www.taximagic.com
Case Study - Impact of Technology

West Coast Fleet Seeing 20% of Rides Coming from Mobile Apps + SMS

Manufacturing Belt – 44% Increase in Online Booking – On Hold
Message
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www.taximagic.com
Taxi Magic Network Provides Reach
Passengers
 8M business travelers
- Concur integration
 National distribution of
smartphone apps
Transportation providers
 100+ integrated
transportation providers
 1000s of directory fleets
nationwide
All Cabs will have PIMs…
Key benefits
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
Better service for
passengers

Lower CC Rates for
Fleets

Higher tips for drivers

Streamlined operations
and reduced costs

Incremental revenue
from advertising and
other new services
www.taximagic.com
PIM as a Platform
Mobile Payment
House Accounts
PIM
Hardware
Dispatch
Systems
Banking
RMG Media
Coupons
LBS Advertising
eReceipt Integration
Loyalty Programs
Surveys/Feedback
www.taximagic.com
DDS, MK, NTS,
partnerships
PIM
Advertis
ing
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Breakout box
connectivity to
meter, MDT, printer
Cashiering
Electronic
Booking
• Standard web
service
integration
For Example - House Account Processing
• Paperless Voucher Solutions
• Customized to Fleet Needs
• Automated Feed of House Account
Numbers
• Real Time Validation of House
Account Numbers
• Reduced Paper Storage
• Eliminate Manual Input
• Real Time and Customizable
Reporting
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www.taximagic.com
Mobile Payment + e-Receipts
•
•
•
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Fast, Secure, Simple
Green – No Paper Receipts, Knuckle-busters
Integration with Expense Management Systems
www.taximagic.com
Exclusive Media Partner - RMG Networks
•Leading place-based video entertainment company reaches active
consumers on-the-go
•20 sales professionals in six U.S. offices
•200,000 screens and 50 million viewers with 75% engagement levels
Network partners
Entertainment partners
Mobile + Digital Advertising Growing Quickly
9.4% CAGR ‘10-’14
Source: PQ Media Global Digital Out-of-Home Media Forecast 2009-2014
Taxi Magic has the ability to tap into both
of these fast growing ad markets
Integrating Mobile with PIMS
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
Personalized greeting

Entertainment preferences

Loyalty program

Driver ratings

E-Receipts

Ad targeting
www.taximagic.com
API Partners - Business Development Efforts
• Major Companies Reaching out to Taxi Magic for
Business Development Partnerships
• Opportunity to create Additional Channels to Drive
Rides to Partner Fleets
• Taxi Magic has Created a Simple API to allow Partners
to offer Taxi Magic inventory in their App.
• Second Largest
Beverage Company
Worldwide
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www.taximagic.com
• Largest T&E Provider • Shipping on 10M
Verizon Phones to
in World
Power “Voice”
• Yellow Pages Mobile
adding e-booking from
TM
Attract Major Media Exposure
Featured in Apple “New
and Noteworthy iPhone
Apps”, iTunes front page
Wired’s 20 Favorite
iPhone Apps of 2009
Featured in
Apple/AT&T ad
“Phone about Town”
“Doing what the others
can’t: on-demand cab
service from your iPhone
at the push of a button.”
Included in Apple
television commercials
“On Hold” and “Concert”
San Francisco’s
“A gameMost Useful iPhone changing way
App of 2010
to book taxis.”