Why it works?

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Driving Social Change through business

From the street to the workplace with a bicycle

‘Our mission is to change peoples lives using cycling’

Our areas of work

Employability:

Supporting disadvantaged people into employment

Environment

:

‘re-use’ of abandoned bicycles.

Health:

Improving health and well being of the disadvantaged mental health & disability

Company profile

• Opened up in Spring 2008

• Commercial and social impact opportunity was there

• Engaged and supported over 15000 people

• Supported 150 disadvantaged individuals into employment

• Re-used 7000 bicycles

• Turnover now grown to £1 800 000 (of which 85% earned income)

• 35 full time staff

• Work across London and south east of England

Three business streams

1. Training – cycle mechanics

2. Consumer – retail shops

3. b2b cycling services

Financial model

Financial model

Turnover 2013 £1 500 000

15%

20%

15%

15% 35% gov contracts retail b2b grants training

The Cycle into Work Programme

An innovative work-based training programme for disadvantaged people.

Graduates leave the programme with qualifications, a set of their own tools and a whole new set of employment prospects.

Bikeworks employment pathway for disadvantaged people

Engagement

Build a Bike

Bike mechanics skills for disadvantaged people to build their own bike.

Trainees ‘earn’ a bike.

Development

Cycle into Work vocational training programme for people who have experienced disadvantage.

Employment

Work

Pathways and support to secure paid employment for graduates

Cycle into work film

Why it works?

Supportive learning & work environment – learning by doing

Bikeworks provides a professional but supportive environment which helps to ensure trainees feel comfortable whilst building in positive working behaviour (timekeeping, interpersonal skills)

Rapid up-skilling

Students become motivated and feel rewarded as they quickly develop technical & customer service skills.

Personal development

An intensive focus on personal development is key with regular workshops on interpersonal skills, teamwork, dealing with conflicts etc. Participants report an increased sense of well- being, a renewed sense of purpose and the desire and motivation to find fulfilling work.

Working as part of a team

Participants make an active and valued contribution to a working enterprise from day one.

Importantly this is key in helping to build confidence and self worth.

Work prospects in a growing market

The UK’s growing cycling industry provides graduates opportunities to find employment

Social outcomes

460 homeless people have built their own bicycle through Build a Bike

223 students have graduated from Cycle into Work

65% graduate-employment success rate

150

Graduates into employment

Outcomes since Jan 2010

Training and employment outcomes

Engagement

460 homeless people have built their own bicycle through Build a Bike

Joshua completed Build a Bike at Crisis in

Feb 2010.

He graduated from CIW May

2010.

Joshua is now one of Bikeworks best members of staff

Development

223 individuals have graduated from Cycle into Work as qualified mechanics and/or cycle instructors

Following Build a

Bike, Wayne graduated from

Cycle into Work in

December 2012.

Wayne has a job with the

TFL/Barclays

London Cycle Hire

Scheme.

Employment

150

Cycle into Work graduates are in employment

Valentin graduated from CIW in June

2011.

Following graduation, he started a voluntary work placement at

Bikeworks.

In May 2010 he successfully applied for a position at the TFL/ Barclays

London Cycle Hire Scheme where he now works as a Mechanical

Technician.

Transforming people’s lives

In March 2011, Fabiano commenced Bikeworks Build a

Bike course at the Dellow Centre

(a homeless centre in east

London).

Cycle into

Work

Build a Bike

Following Build a Bike,

Fabiano went on to graduate from Cycle into Work as a

Cytech techincal 2 mechanic.

One year on, Fabiano is a Build a

Bike trainer, training homeless people about the intricacies of bike mechanics from the same day centre he started at.

Employment

Fabiano is now employed as a mechanic in Bikeworks workshop and as a Dr. Bike mechanic.

He is also working for ‘Cycle

Surgery’ in the City as a mechanic.

Graduate success story:

Damian, Bikeworks sales staff

‘I left home at the age of 6 due to domestic circumstances

, and was from that point a ‘looked after child’ under social services. I then moved into my Grandparents house.

From the age of 9 I got involved in gangs in my area, and into a life of drugs and crime. In the 3-4 years

I was involved I lost many friends and people close to me due to gang related violence. I managed to step away from that lifestyle thanks to my girlfriend and another of her close friends, who showed me a different life and a different possible future, it was at time I made the decision to get out of gang life.

At 16 I got into freestyle BMX. This gave me a whole new focus and passion for riding and a love of bicycles. I looked for jobs but kept getting turned down as I had no previous experience. I heard about the course at Bikeworks which sounded ideal and was delighted to be accepted.

Cycle into Work was great. I learned a lot about bikes and a lot about myself. During the course I met really inspiring people like my tutor and people who had been through situations like mine. The last 4 months at Bikeworks has been the best experience of my life.

.

My dream is to start my own bike business. ‘

460 bikes built by and for homeless people

223 qualified graduates

150

employed graduates

Jelil

John

Silvio

Mechanic Bikeworks/ Vintage Bike Cave

Full-time mechanic Bikeworks

Setting up ‘Bike Man’ business

Fabiano Cycle mechanics trainer and Dr. Bike mechanic. Cycle Surgery mechanic

Diego

Nigel

Raoul

Stewart

Mechanic, Evans Cycles & cycle instructor

Mobile mechanic & social entrepreneur

Build a Bike instructor

Volunteer at Crisis bike drop-in

Glenn

Aino

Mechanic Bikeworks

Working in catering full-time

Nicholas Cycle courier

Keith

Modris

Mechanical Technician Barclays/TFL

Customer Service Operative Barclays TFL

Frank Working as a mechanic for Cycle Care RBKC

Ricardo Employed in catering

Frankie Restoring classic cycles at Sargent and Co

Valentin Mechanical Technician Barclays/TFL

Tony Customer Service Operative Barclays TFL

Ana

Aurea

Dr. Bike mechanic for Cyclodelic

Mechanical Technician Barclays/TFL

Dominic Customer Service Operative Barclays TFL

Tristan Bikeworks Mechanic, Trainer Squeaky Chains

Getting hard-to-reach people back to work

£567k

average lifetime cost of long-term unemployed individual*

£10k

£3k

average cost of getting a long term unemployed individual back into work † average cost of getting a long term unemployed individual back into work via Bikeworks

*Based on incapacity benefit plus loss of tax contribution. Excludes health costs

Why it works for Business?

Skilled & motivated staff with detailed references

Cycle into work graduates have a City & Guilds level 2 in bicycle mechanics and customer service along with at least 3 months work experience & detailed, recent reference

Opportunity to ‘mould’ newly motivated trainees

CIW graduates are highly motivated at the time of graduation representing an ideal opportunity to achieve a strong return by investing and developing new staff

Cost effective recruitment tool

Recruiting through CIW enables employers to recruit a potentially large number of staff through a single source

Scalable

Cycle into work has the potential to achieve significant scale through integration with government finance for e.g apprenticeships / work programme

Builds staff diversity

Ensures diversity in the workforce by opening up recruitment to new communities

Helps to achieve wider social impact

Cycle into work helps to change the lives of disadvantaged people. Engaging CIW as part of a socially responsible recruitment policy helps to change the lives of the disadvantaged

Commercial Partners

Corporate Social Innovation

Going beyond CSR – CSI is the future

Social Enterprises can help to drive corporate social innovation

Maximising social impact through commercial partnerships

Meeting business needs changes the equation – no longer a charitable ask

Commercial partnerships & achieving scale

Lessons from the early days

Footloose and fancy free

Be entrepreneurial (but don’t try and do everything)

Low overheads & cash flow is key

Start to deliver early – build revenue streams and test your model

Achieving credibility – getting the first big customer

Being new can become a strength

Growing up

Before you can scale you have to be ready:

1. Process / Systems must be right

2. Be able to prove your impact

3. Professional inside & out – build your brand

4. Building the right team – recruitment, moving towards specialisation

5. Strong focussed business model – making a profit

Personal lessons

Enjoy the journey, change keeps you fresh

Being self aware about your own strengths and weaknesses – build a team that fits

Leadership – ‘Chief Encouragement Officer’

Being comfortable with uncertainty

Focus on the things you can control not what you can’t

www.bikeworks.org.uk

@Bikeworksuk

Dave.miller@bikeworks.org.uk

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