Presented to:
RTO 6
March 20, 2012

Accommodations
• Hotels, Motels, Bed & Breakfasts, Campgrounds
Attractions
• Sell your tickets online before the customer arrives
• Customize your site – groups, dining, gift shop, special events
• Book your tee time for golf (optional)
Retail
• Gift Certificates
• Giveaways
Dining
• Reservations and gift certificates
Sightseeing
• Book your tour or transportation online

• State of the Art Reservation System
• Statistical and Analytical Tracking Information
• Content Management System for DMO Module
• Internal Broadcast System
• Dynamic Packaging Modules
• Event Calendar
• Customer Review Mechanism
• Attractions Ticketing System
• Contest Mechanism & Loyalty Programs
• Sports and Conference Module
• Dining and Retail Modules
• Accounting Module

• ……….SINCE 2008
• Ottawa Tourism – RT) 10 (Bilingual)
•
Tourism Toronto
– RTO 5
• Niagara USA (NTCC)
•
Stratford Festival
•
Banff Lake Louise Tourism
• Tourism Canmore
•
Tourism Calgary
• 1000 Islands Tourism Association
•
Tourism Niagara
• London Tourism
•
Attractions Ontario
• Northumberland County
• Sault Ste. Marie
•
RTO 12, Muskoka/Georgian Bay
• RTO 4, Kitchener/Waterloo
•
RTO 6, Peel, Dufferin/York
• RTO 8, Peterborough/Cobourg
•
Kingston
•
Quebec City, Quebec
• Chinook Country, ALTA
•
Jefferson County USA
• Grande Prairie
•
Sudbury........and growing

• Primary Hosting Facility: Peer 1, Toronto
• Secondary Hosting Facility: Peer 1, Markham
• Tertiary Hosting: In-house Data Centre
Other Strategic Assets
• Southern Ontario Organization (SOTO)
• Domain Ownership – www.reservation.org
•
Memberships:
– Tourism Toronto
– Niagara Falls Tourism
– TIAC
– Binational Tourism Alliance
– DMAI – Destination Management Association International

University of Guelph
•
Partnership established in 2008
• Meridian System incorporated into the curriculum of the Business School –
Tourism Management and Marketing
• Terms of the Partnership – packaging and partnership training
•
New Developments
– Executive Dashboard launched at TIAC, Nov. 2011
BiNational Tourism Alliance
•
Partnership established in 2008
• Meridian hosts the website and develops all registration technology
• Share office space
OTMPC
– TIC Pilot Project
Summer of 2011
– with Tourism Toronto and Ottawa Tourism at TIC Centres

• Fully Integrated into all Modules
• Effective Web Analytics Practices
Allows the Marketer to:
• Obtain instant ROI figures for campaign analysis
• Track reservations from each marketing campaign
• Database Development
• Automatic follow-up with customers
• Undertake path analysis to determine Origin, Quality and
Quantity of users
• Develop campaigns for specific market segments

• Positions the DMO as the Leader in the Destination
• All Participants (Big and Small) Working Together to Package the
Destination
• Cross Pollination of Destination Product
• Brand Reinforcement – all members on the same page
• DMO Develops and Delivers a Consistent, Powerful, Marketing Message
• Call To Action – immediate purchase possible
• On Site Training Encourages Dialogue Between Members
• Accurate, focussed reporting – results are measurable
• Members experience the benefit of working together
• Greatest Benefit – Revenue Generation results in more and better marketing

• Meridian possesses an advanced corporate booking engine
• Individual rates for individual groups
• Ability to open and close shoulder periods
• Allocate a specific number of rooms at the room code level for each day of the group booking
• Currently working with Kitchener/Waterloo and Sudbury
• Gathering Information and feedback from our clients

• Practical Commission Fee – 10% standard Travel Agency fee
• General Meeting for all interested members
• Assign a staff member as Project Coordinator (3 months)
• Wholesale Model -
Centralized Packaging
• Include ALL members – big picture of the Destination
• Event and Attraction Ticketing
• Extended Stay Discounts – 3 rd night – 50% off
• Value Added Mechanisms – tiered bonuses
• Acquisition of Ticket Blocks
• Create Unique Packages – consistency
• Integrated Marketing – same message for all mediums
• Setting Standards for Photography, Copy etc.
• Communicate successes on a regular basis – educate members