Meridian Reservation Systems


Meridian Reservation Systems

Presented to:


March 20, 2012

Meridian is for

All Tourism Sectors


• Hotels, Motels, Bed & Breakfasts, Campgrounds


• Sell your tickets online before the customer arrives

• Customize your site – groups, dining, gift shop, special events

• Book your tee time for golf (optional)


• Gift Certificates

• Giveaways


• Reservations and gift certificates


• Book your tour or transportation online

Start Small

Grow BIG


Management System

The Whole Thing

State of the Art Reservation System

Statistical and Analytical Tracking Information

Content Management System for DMO Module

Internal Broadcast System

Dynamic Packaging Modules

Event Calendar

Customer Review Mechanism

Attractions Ticketing System

Contest Mechanism & Loyalty Programs

Sports and Conference Module

Dining and Retail Modules

Accounting Module

Destination Marketing

Organization Clients

• ……….SINCE 2008

Ottawa Tourism

– RT) 10 (Bilingual)

Tourism Toronto

– RTO 5

Niagara USA (NTCC)

Stratford Festival

Banff Lake Louise Tourism

Tourism Canmore

Tourism Calgary

1000 Islands Tourism Association

Tourism Niagara

London Tourism

Attractions Ontario

Northumberland County

Sault Ste. Marie

RTO 12, Muskoka/Georgian Bay

RTO 4, Kitchener/Waterloo

RTO 6, Peel, Dufferin/York

RTO 8, Peterborough/Cobourg


Quebec City, Quebec

Chinook Country, ALTA

Jefferson County USA

Grande Prairie

Sudbury........and growing

Professional and

Technical Credentials

Primary Hosting Facility: Peer 1, Toronto

Secondary Hosting Facility: Peer 1, Markham

Tertiary Hosting: In-house Data Centre

Other Strategic Assets

Southern Ontario Organization (SOTO)

Domain Ownership



– Tourism Toronto

– Niagara Falls Tourism


– Binational Tourism Alliance

– DMAI – Destination Management Association International

Other Strategic Partnerships

University of Guelph

Partnership established in 2008

Meridian System incorporated into the curriculum of the Business School

Tourism Management and Marketing

Terms of the Partnership

– packaging and partnership training

New Developments

– Executive Dashboard launched at TIAC, Nov. 2011

BiNational Tourism Alliance

Partnership established in 2008

Meridian hosts the website and develops all registration technology

Share office space


– TIC Pilot Project

Summer of 2011

– with Tourism Toronto and Ottawa Tourism at TIC Centres

Statistical and Analytical

Tracking and Information

• Fully Integrated into all Modules

• Effective Web Analytics Practices

Allows the Marketer to:

• Obtain instant ROI figures for campaign analysis

• Track reservations from each marketing campaign

• Database Development

• Automatic follow-up with customers

• Undertake path analysis to determine Origin, Quality and

Quantity of users

• Develop campaigns for specific market segments

Helping the Destination

Marketing Association

(DMO) build partnerships with members

Positions the DMO as the Leader in the Destination

All Participants (Big and Small) Working Together to Package the


Cross Pollination of Destination Product

Brand Reinforcement

– all members on the same page

DMO Develops and Delivers a Consistent, Powerful, Marketing Message

Call To Action

– immediate purchase possible

On Site Training Encourages Dialogue Between Members

Accurate, focussed reporting

– results are measurable

Members experience the benefit of working together

Greatest Benefit

– marketing

Revenue Generation

results in more and better

Sports & Conferences Tourism

Current Module

• Meridian possesses an advanced corporate booking engine

• Individual rates for individual groups

• Ability to open and close shoulder periods

• Allocate a specific number of rooms at the room code level for each day of the group booking

• Currently working with Kitchener/Waterloo and Sudbury

• Gathering Information and feedback from our clients

Best Practices

Sucess Stories with Meridian

• Practical Commission Fee – 10% standard Travel Agency fee

• General Meeting for all interested members

• Assign a staff member as Project Coordinator (3 months)

• Wholesale Model -

Centralized Packaging

• Include ALL members – big picture of the Destination

• Event and Attraction Ticketing

• Extended Stay Discounts – 3 rd night

– 50% off

• Value Added Mechanisms – tiered bonuses

• Acquisition of Ticket Blocks

• Create Unique Packages – consistency

• Integrated Marketing – same message for all mediums

• Setting Standards for Photography, Copy etc.

• Communicate successes on a regular basis – educate members


Canadian Made

Thank You

– we look forward to working with you