Meridian Reservation Systems


Meridian Reservation Systems

Presented to:


March 20, 2012

Meridian is for

All Tourism Sectors


• Hotels, Motels, Bed & Breakfasts, Campgrounds


• Sell your tickets online before the customer arrives

• Customize your site – groups, dining, gift shop, special events

• Book your tee time for golf (optional)


• Gift Certificates

• Giveaways


• Reservations and gift certificates


• Book your tour or transportation online

Start Small

Grow BIG


Management System

The Whole Thing

• State of the Art Reservation System

• Statistical and Analytical Tracking Information

• Content Management System for DMO Module

• Internal Broadcast System

• Dynamic Packaging Modules

• Event Calendar

• Customer Review Mechanism

• Attractions Ticketing System

• Contest Mechanism & Loyalty Programs

• Sports and Conference Module

• Dining and Retail Modules

• Accounting Module

Destination Marketing

Organization Clients

• ……….SINCE 2008

• Ottawa Tourism – RT) 10 (Bilingual)

Tourism Toronto

– RTO 5

• Niagara USA (NTCC)

Stratford Festival

Banff Lake Louise Tourism

• Tourism Canmore

Tourism Calgary

• 1000 Islands Tourism Association

Tourism Niagara

• London Tourism

Attractions Ontario

• Northumberland County

• Sault Ste. Marie

RTO 12, Muskoka/Georgian Bay

• RTO 4, Kitchener/Waterloo

RTO 6, Peel, Dufferin/York

• RTO 8, Peterborough/Cobourg


Quebec City, Quebec

• Chinook Country, ALTA

Jefferson County USA

• Grande Prairie

Sudbury........and growing

Professional and

Technical Credentials

• Primary Hosting Facility: Peer 1, Toronto

• Secondary Hosting Facility: Peer 1, Markham

• Tertiary Hosting: In-house Data Centre

Other Strategic Assets

• Southern Ontario Organization (SOTO)

• Domain Ownership –


– Tourism Toronto

– Niagara Falls Tourism


– Binational Tourism Alliance

– DMAI – Destination Management Association International

Other Strategic Partnerships

University of Guelph

Partnership established in 2008

• Meridian System incorporated into the curriculum of the Business School –

Tourism Management and Marketing

• Terms of the Partnership – packaging and partnership training

New Developments

– Executive Dashboard launched at TIAC, Nov. 2011

BiNational Tourism Alliance

Partnership established in 2008

• Meridian hosts the website and develops all registration technology

• Share office space


– TIC Pilot Project

Summer of 2011

– with Tourism Toronto and Ottawa Tourism at TIC Centres

Statistical and Analytical

Tracking and Information

• Fully Integrated into all Modules

• Effective Web Analytics Practices

Allows the Marketer to:

• Obtain instant ROI figures for campaign analysis

• Track reservations from each marketing campaign

• Database Development

• Automatic follow-up with customers

• Undertake path analysis to determine Origin, Quality and

Quantity of users

• Develop campaigns for specific market segments

Helping the Destination

Marketing Association

(DMO) build partnerships with members

• Positions the DMO as the Leader in the Destination

• All Participants (Big and Small) Working Together to Package the


• Cross Pollination of Destination Product

• Brand Reinforcement – all members on the same page

• DMO Develops and Delivers a Consistent, Powerful, Marketing Message

• Call To Action – immediate purchase possible

• On Site Training Encourages Dialogue Between Members

• Accurate, focussed reporting – results are measurable

• Members experience the benefit of working together

• Greatest Benefit – Revenue Generation results in more and better marketing

Sports & Conferences Tourism

Current Module

• Meridian possesses an advanced corporate booking engine

• Individual rates for individual groups

• Ability to open and close shoulder periods

• Allocate a specific number of rooms at the room code level for each day of the group booking

• Currently working with Kitchener/Waterloo and Sudbury

• Gathering Information and feedback from our clients

Best Practices

Sucess Stories with Meridian

• Practical Commission Fee – 10% standard Travel Agency fee

• General Meeting for all interested members

• Assign a staff member as Project Coordinator (3 months)

• Wholesale Model -

Centralized Packaging

• Include ALL members – big picture of the Destination

• Event and Attraction Ticketing

• Extended Stay Discounts – 3 rd night – 50% off

• Value Added Mechanisms – tiered bonuses

• Acquisition of Ticket Blocks

• Create Unique Packages – consistency

• Integrated Marketing – same message for all mediums

• Setting Standards for Photography, Copy etc.

• Communicate successes on a regular basis – educate members


Canadian Made

Thank You – we look forward to working with you