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Hasan Rizvi
Senior Vice President
Fusion Middleware Development
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Customer Challenges
Operational
Efficiency
Process
Optimization
Unified
Intelligence
Security and Risk
Management
Enterprise 2.0
Oracle Product Strategy
Complete
Open
Integrated
Oracle Fusion Middleware
Product Strategy
1•
Fundamental Principles
• Complete and integrated family of best-of-breed
products
• Hot-pluggable architecture
2•
Infrastructure for Agile & Intelligent Business
Applications
3• Optimized for Modern DataCenter
Architectures
Oracle Fusion Middleware
Complete/Best-of-Breed, Hot-pluggable, Integrated
Oracle Fusion Middleware
• Aggressively Growing Market Share
• #1 and fastest growing revenue
• #1 and fastest growing customer base
• Continued Investment and Focus Going
Forward
• Significant business for Oracle
• Unifying platform for Oracle
INTRODUCING
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The Foundation for Innovation
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Oracle Fusion Middleware 11gR1
Designed to solve Important Business Requirements
• Flexibility and Agility
• Declarative design
• Automation
• Analytics Driven
• Sophisticated analysis across large volumes of data
• Available in-context to operational workflows
• End-User Empowerment
• Self-service/Pervasive access
• Collaborative environment
Oracle Fusion Middleware 11gR1
Designed to exploit Technology Trends
• Systems Capabilities
• Multi-core processors
• Very large memories
• Data Center Architecture
• Consolidation
• Virtualization
• Services-based Delivery
• ‘Cloud’
• Software/Platform as a service
Release 11gR1
Key Themes Across All Product Areas
1. Continue to Deliver on Core Product Strategy
• Complete, Integrated, Best-of-Breed, Hot-Pluggable
2. Market Leading Products and Rapid Innovation
• Significant new functionality in every area continuing Oracle’s
technical leadership in Middleware
3. BEA Product Integration Milestone
• As laid out in July 08 11gR1 delivers on the BEA integrations
Release 11gR1
Key Themes Across All Product Areas
4. Major Emphasis on Ease-of-Upgrade from 10g
•
Automated tools to upgrade, including from OC4J to WLS
5. Continue Delivering Value to Oracle Applications
Customers
•
•
Rapid Certification with Horizontal and Vertical Applications
Foundation for Fusion Applications
6. No Major Pricing or Packaging Changes
•
Continue to deliver suites for each product family
Oracle Fusion Middleware 11gR1
• More Complete, More Integrated, More Hot
pluggable
• New Innovations and Capabilities Across All
Areas
• Ready for Adoption Today
• Battle tested by customers, Fusion Applications
• Partner eco-system ready
Development Tools
• Declarative Development
• Speed with protection from underlying technology/changes
• Heterogeneous Rich Client Rendering
• AJAX, Flash, Portlet content integrated in the same page
• Single Integrated Design Time
• Customers spending less time and money as 60% of the IDE
remains constant
Application Grid
• Innovation at the Foundation
• Improve utilization, performance, reduced human capital
• Leveraged by customer and Oracle solutions
• Proven to Outperform the Competition
• Reliability, Availability, Scalability, Performance, Management
SOA and BPM
• Integrated SOA Environment
• Unified SCA design and runtime – significant reduction in
development and management cost
• Best-of-breed and unified adapters, service bus, orchestration
• Across human, systems and document centric processes
• Dynamic and Adaptive
• Declarative model makes it easy to react to change
• Built-in business process intelligence
Web Center
• Convergence
• All content and services - Composites, Portals, Web-sites
• Pervasive across all channels
• Personal/Group Spaces and Social Networking
• In-context of business
• Incremental Adoption
• Leverage/extend/modernize existing assets
Identity Management and Security
• Most Integrated, Best-in-Class Suite
• Access, Identity, Directory, Governance, Analytics
• Declarative Framework Available to
Application Developers
• Delivers on the next level of application centricity
Customer Input to Fusion MW 11gR1
Sample Customer Examples
Oracle Fusion Middleware 11gR1
• More Complete, More Integrated, More Hot
pluggable
• New Innovation and Capabilities Across All
Areas
• Ready for Adoption Today
• Battle tested by customers, Fusion Applications
• Partner eco-system ready
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