Information Technology McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Overview of information technology • Information system functionality • Supply chain information system modules • Enterprise operations • Enterprise planning and monitoring • Communication technology • Software as a service 5-2 4 reasons why information is so critical in logistics • Customers perceive information as necessary dimensions of customer accommodation • Managers realize that information can be used to reduce inventory and human resource requirements • Information increases flexibility with regard to how, when and where resources may be utilized to achieve strategic advantage • Enhanced information exchange over the Internet facilitates collaboration and redefines supply chain relationships 5-3 Supply Chain Information Systems (SCIS) • The thread that links logistical activities into an integrated process • Four levels of functionality – – – – Transaction system Management control Decision analysis (aka decision support) Strategic planning 5-4 Logistics activities and decisions at each level of functionality Figure 5.1 Information Functionality 5-5 Transaction system functionality consists of formalized rules and procedures • Standardized communications focus on tracking and regulating day-to day logistical transactions • For example, – – – – Order entry Order fulfillment Inventory adjustment Invoicing 5-6 Logistics activities and decisions at each level of functionality Figure 5.1 Information Functionality 5-7 Management control functionality focuses on performance management and reporting • Provides real time feedback on supply chain performance and resource utilization • Common performance dimensions include – – – – Cost Customer service Productivity Quality 5-8 Logistics activities and decisions at each level of functionality Figure 5.1 Information Functionality 5-9 Decision analysis functionality focuses on software tools to assist managers • Software tools help to identify, evaluate and compare alternatives to improve effectiveness – E.g., Excel solver • Types of analysis include – – – – – Supply chain design Inventory management Resource allocation Routing Segmental profitability • Also called decision support software in MIS departments 5-10 Logistics activities and decisions at each level of functionality Figure 5.1 Information Functionality 5-11 Strategic planning functionality transforms transactional data to assist in strategy evaluation • Organizes transaction and performance data into a relational database to assist in evaluating alternative business strategies • Examples include – Strategic alliance decisions – Development of manufacturing capabilities – Customer responsiveness opportunities 5-12 More opportunities exist for improvements at higher levels of functionality Figure 5.2 SCIS Usage, Decision Characteristics, and Justification 5-13 Enterprise resource management (ERP) • The backbone of most firm’s logistical information systems • Maintains an integrated database of current and historical data • Processes most (if not all) transactions across all business functions • Example transactions include – Order entry and management – Inventory assignment – Shipping 5-14 Table 5.1 ERP System Capabilities 5-15 Application oriented perspective of SCIS modules Figure 5.4 Application Oriented SCIS Framework 5-16 Application-oriented modules • • • • ERP Data Warehouse Enterprise Integration and Administration Enterprise Planning and Monitoring Enterprise Operations 5-17 ERP data warehouse is the core of an ERP system • Central database is the relational information repository for the entire ERP system – – – – – – – – Customer file Product-price file Supplier file Order file Bill-of-materials file Purchase order file Inventory file History file 5-18 Enterprise integration and administration modules are not specific supply chain apps Figure 5.5 Enterprise Integration and Administration Components 5-19 Enterprise planning and monitoring modules facilitate exchange of planning information Figure 5.7 Enterprise Planning and Monitoring Modules 5-20 Enterprise operations modules support day-to-day supply chain operations Figure 5.6 Enterprise Operations Modules 5-21 Enterprise operations modules overview Figure 5.8 Enterprise Operations Modules 5-22 Customer accommodation systems facilitate the synthesis and exchange of relevant information • Customer relationship management provides sales representatives and customers with current information about sales history, shipment history, order status, promotional summaries and shipment information • Forecast module synthesizes available information into a an estimate that reflects the combined information of the firm and its customers • Order management module places orders in the system using available information from related modules 5-23 Logistics module coordinates information flows for customer fulfillment and purchase orders • Order processing allows entry and maintenance of customer orders • Order assignment allocates available inventory to open customer and replenishment orders • Warehouse operations covers processes to guide physical activities including product receipt, material movement and storage and order selection • Transportation and shipping is planned, executed and managed using a transportation management system (TMS) • Yard management system manages full and empty trailers at manufacturing plants and distribution centers 5-24 Manufacturing module includes • • • • • Manufacturing resource planning II (MRP II) Capacity management planning Master production scheduling (MPS) Shop floor control Quality management 5-25 Purchasing module includes • • • • Purchase order administration (POA) Materials requirements planning (MRP) Supplier relationship management (SRM) Accounts payable interface 5-26 Inventory deployment is a major integrator of sales, marketing and financial goals • Inventory deployment can be done in one of 3 ways – Independently by individual supply chain functions – Integrated by the supply chain overall – Coordinated across the entire firm • Sales & Operations Planning (S&OP) • Module includes – Integrated inventory planning – Advanced planning and scheduling 5-27 Advanced planning and scheduling (APS) system overview • A network including plants, warehouses and customers, as well as transportation flows • Components (modules) include – – – – Demand management Resource management Resource optimization Resource allocation 5-28 APS system tracks resource requirements and constraints through time Product “X” must move from plant to customer by period 3 Figure 5.10 Advanced Planning and Scheduling Overview 5-29 Sample situation for an APS Table 5.3 Sample APS Planning Situation • Company must evaluate two alternatives to meet customer requirements • APS uses linear optimization techniques to identify the most cost-effective trade-offs considering all relevant costs 5-30 APS system components and relationships Figure 5.11 APS System Modules 5-31 APS component descriptions • Demand management develops the requirement projections for the planning horizon • Resource management defines and coordinates supply chain system resources and constraints • Resource optimization is the computational engine of the supply chain planning system • Resource allocation module specifies the resource assignments and communicates them to the ERP system 5-32 Supply chain planning systems provide 3 broad benefits • Managers use extended lead times and schedule freezes to plan for future supply chain activity • Offers the capability to make appropriate trade-offs to achieve optimal performance across the extended supply chain – Systems reduce the complexity of managing a supply chain across multiple functions and partners • Supply chain planning typically results in substantial performance improvements 5-33 Considerations for implementing supply chain planning systems • What level of integration with other applications is needed? – Should we custom develop or use a packaged solution? • Data integrity issues must be resolved – A few highly visible errors will destroy trust in the entire planning system and process • Education regarding the planning system application must be broader than existing training approaches – Must focus on the characteristics and relationships between supply chain management activities and processes both internal and external to the firm 5-34 Communication technology • Bar code and scanning • Global data synchronization – EDI transaction sets – Electronic product code – Radio-frequency exchange • Radio frequency data communications (RFDC) • Radio frequency identification (RFID) • • • • Internet and exchange portals Extensible markup language (XML) Satellite communications and GPS Image processing 5-35 Auto ID, bar coding and scanning • Developed to facilitate logistics information collection and exchange • Manual data entry creates one error every 150 keystrokes – Bar coding creates one error per 2-15 million characters read • Scanning technology used with bar coding for point-of-sale (POS) and material tracking 5-36 Global data synchronization • EDI transaction sets are common standards developed for information exchange across companies • Electronic product codes (EPC) will replace UPC’s because they can be linked into an individual SKU 5-37 Radio frequency exchange • Radio frequency data communication (RFDC) – Used by employees to update inventory or transaction information by handheld device • Radio frequency identification (RFID) – Use of microchip receiver/transmitters to update actual inventory by location/transaction 5-38 The Internet • The Internet has become the global supply chain information transmission device of choice • Exchange portals – Infomediaries developed to facilitate information exchange between and among supply chain partners 5-39 Types of exchange portals • Single-firm based facilitates exchanges between a firm and its supply chain partners • Industry-based facilitates exchanges among supply chain members within an entire industry • Cross-industry-based facilitates exchanges between firms that have common interest in commodities and services 5-40 Extensible markup language (XML) • XML is a flexible computer language that facilitates information transfer between a wide range of applications across the World Wide Web • Superior to EDI for cost, flexibility, and ease of implementation for small to medium businesses 5-41 Satellite and GPS • Satellites used for global data communications – Especially useful in remote locations • Global positioning system (GPS) used for global location tracking of logistics 5-42 Image processing • Facsimile is an analog transmission of scanned data • Electronic scanning of paper documents still used, but mostly for customer service – Not used for supply chain transactions 5-43 Software as a service (SaaS) Table 5.7 Benefits and Considerations Related to Software as a Service 5-44