Media Voice of Rocky Mountain Manufacturing
4/13/2015
COMPANYWEEK MEDIA [www.companyweek.com]
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Innovation. Entrepreneurship.
Manufacturing.
CompanyWeek is the voice of the Rocky
Mountain manufacturing economy and builtenvironment
• Mission
o Storytell - publicize sector to
enhance awareness of the
manufacturing economy
o Profile the wide cross-section of
maker and manufacturing
businesses; profile people leading
these companies; enhance
workforce perception.
o Connect industry people and
companies to advance industry
collaboration, reshore jobs, sustain
new supply chains
o Chronicle the disruptive
technologies and other innovations
shaping MFG
o Measure and track industry progress
o Establish www.companyweek.com
o as community hub.
4/13/2015
COMPANYWEEK MEDIA [www.companyweek.com]
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The Voice of the Rocky Mountain Manufacturing Economy
U.S. manufacturing poised for a comeback
•‘U.S. manufacturing bore the brunt of globalization
and recession the last decade. Six million jobs lost.’
Industry Week
•Global economic drivers favor a U.S. resurgence:
• Rising labor costs in China, throughout Asia
• Energy-boom in U.S.
• Disruptive technologies driving innovation
and entrepreneurship
•Domestic MFG tailwinds:
• MFG jobs a means to drive stagnant middleclass wages higher
• Changing higher-educational landscape
beginning to favor occupational
employment
• Regional drivers favor growth of local
sourcing, purchasing, economic
development
• Regional economic attributes already
providing leadership on a national basis
• Aerospace and advanced MFG
initiatives
• Lifestyle – craft beer, apparel,
recreation
4/13/2015
COMPANYWEEK MEDIA [www.companyweek.com]
3
Innovation and Entrepreneurship
•Powerhouse MFG, builder, and distribution
brands dot the regional landscape – all known
for highly innovative business, technology, or
operational attributes
• Otterbox/Blue Ocean
• Walker Manufacturing
• Woodward
• New Belgium
• Black Diamond
• GE Johnson
• ATK
• ENVE
•Region is birthing a growing a making and
manufacturing economy across a wide economic
spectrum – entrepreneurs motivated by the
success of established brands and innovative
technologies and economic development
strategies
•What are opportunities? What can be done to
to help U.S. and regional MFG interests grow?
4/13/2015
COMPANYWEEK MEDIA [www.companyweek.com]
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Innovation in Media
•CompanyWeek is new media – launched with innovation
in mind:
• Digital platform
• In-person events to facilitate the need and
desire to connect with new business and trade
partners
•Regional ambitions
• Innovative format of company and people
profiles not currently in play
• Brand extension into new content and digital
media ideas
• Rocky Mountain/West U.S. Index
• Supply-chain profiles
• Manufacturing Jobs Board
• Operational profiles – by corporate title,
business initiatives, product
development
• Innovative partnerships with industry to
establish successful, dynamic media
• Establish proof of concept, expand regionally to
follow opportunity
4/13/2015
COMPANYWEEK MEDIA [www.companyweek.com]
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Media Metrics: CompanyWeek Year 1
(September 2013-14)
•Profiled 150+ companies in Colorado/Utah MFG
economy
•5,000 e-newsletter recipients w/15-20% average
weekly open-rate
•24,212 unique online visitors
•250,000 page views
•1 million+ advertising impressions
•Increase editorial coverage of manufacturers in
Utah – build partnerships to incorporate Utah as
full edit and market hub
•For service sponsors/advertisers/underwriters:
• Expanded network of business
connections
• Brand association w/ MFG Economy
• Improved alignment to support MFG
from key trade, ED, and public-sector
• Low entry costs – with increasing value
as audience and influence grows
4/13/2015
COMPANYWEEK MEDIA [www.companyweek.com]
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Advertising/Publicity Packages
•Advertising packages
• Ad banners @ www.companyweek.com
• Leaderboard and rectangle
• Weekly newsletter advertising
• Monthly fee
• Maximum 8 total advertisers
•Sponsor package
• Ad banner package (see above)
• Content placement – links to relevant
content and information
• ‘Resources’ section
• Monthly fee
•Partner Package
• Advertising Package
• Sponsor package
• Event visibility and B2B introductions
• Quarterly editorial ‘meet and greet’
events
• Industry and magazine-sponsor
events – right-of-refusal
• Annual fee
Contact Info@companyweek.com, or 303 888 2832