Positioning
Master Data Management
for Success
PPDM Association
October 2010
Corvelle Drives Concepts to Completion
1
Yogi Schulz
Biography
 Partner in Corvelle Consulting
 Information technology related management
consulting
 Microsoft Canada columnist & CBC Radio host
 PPDM Association board member
 Industry presenter:
–
–
–
–
–
Project World - 4 years
CIPS Informatics - 7 years
PMI - Information Systems SIG - 2 years
Convergence - 4 years
PPDM Association - several years
Corvelle Drives Concepts to Completion
2
Presentation
Outline
 Objectives
 Release Strategy
 MDM Scoping Themes
 Conclusions
 Recommendations
Corvelle Drives Concepts to Completion
3
Presentation
Objectives
 Understand key considerations in scoping an
MDM program for success
 Illustrate how to build an effective MDM
release strategy
Corvelle Drives Concepts to Completion
4
Global Vision - Local Focus
Corvelle Drives Concepts to Completion
5
Benefits of
Frequent Release Strategy
 Earlier delivery of benefits
 Maintain organization commitment to the
MDM program
 Adapt MDM program more quickly when
business priorities change
 Smaller, more manageable number of
components per release
 Impact of an unsuccessful release smaller
Corvelle Drives Concepts to Completion
6
Release Strategy Comparison
Start
More,
shorter
releases
Year 1
Year 2
1
2
Fewer,
longer
releases
3
4
5
6
1
2
Elapsed time to first function:
CostNumber
of an unsuccessful
of plan adjustment
release: opportunities:
91 days vs. 365 days
x vs. 2x 6 vs. 2
Corvelle Drives Concepts to Completion
7
MDM Scoping
 Themes
– Geographic Area Coverage
– Reservoir Type Coverage
– Functionality Features
– Asset Life Cycle Coverage
 Criteria
– Business benefit
– Complexity
Corvelle Drives Concepts to Completion
8
Geographic Coverage
of MDM
Geographic Area Name
Continent
Americas
Europe
Middle East
Basin
<basin name>
Core property
<property name>
Corvelle Drives Concepts to Completion
Benefit
Complexity
High
High
High
Low
Low
High
Low
Low
9
Reservoir Type Coverage
of MDM
Reservoir Type Name
Conventional
Oil
Natural Gas
Natural gas by-products
Unconventional
Shale gas
Coal bed methane
Mineable oil sands
Corvelle Drives Concepts to Completion
Benefit
Complexity
Low
High
High
Low
Low
Low
High
High
10
Functionality Features
of MDM
Functionality Feature Name
Terminology
Versioning
Benefit
High
Complexity
Low
Data quality
Common reference values
Common business rules
System of record
High
High
Aggregation/Hierarchy
Data stored once; used many times
High
Low
Low
High
Data life cycle management
Low
Low
Corvelle Drives Concepts to Completion
11
Asset Life Cycle Coverage
of MDM
Asset Life Cycle Name
Opportunity inventory
Geology and prognosis
AFE and cost tracking/reporting
Surface and mineral land
Regulatory and compliance
Well design and construction
Benefit
Complexity
High
High
High
Low
Low
High
Low
Low
Drilling and completion
Facilities and pipeline construction
Operation and work-over
Abandonment and reclamation
Corvelle Drives Concepts to Completion
12
Prioritizing
MDM Releases
I
n
c
r
e
a
s
i
n
g
B
e
n
e
f
i
t
1
High
Low
2
High
High
3
Low
Low
4
Low
High
Increasing Complexity
Corvelle Drives Concepts to Completion
13
Invisible vs. Valuable Releases
Application
Application
Application
Application
ETL Layer
Master Datastore
ETL Layer
Source
Datastore
Source
Datastore
Corvelle Drives Concepts to Completion
Source
Datastore
Source
Datastore
14
Conclusions
 Potentially huge MDM programs require:
– Local focus
– Frequent release strategy
 Focus on high benefit, low complexity MDM
releases first to:
– Deliver earlier benefits
– Maintain organization commitment
Corvelle Drives Concepts to Completion
15
Recommendations
 Deliver a sliver in each release
 Plan MDM programs using this approach
Corvelle Drives Concepts to Completion
16
Questions &
Discussion
Please
fill out
evaluation
form
Can you help us
position MDM
for success?
Corvelle Drives Concepts to Completion
17
Positioning Master Data
Management for Success
Yogi Schulz
Partner of Corvelle Consulting
Information technology related
management consulting
Microsoft Canada columnist & CBC
Radio host
Industry presenter
PPDM Association board member
Corvelle Drives Concepts to Completion
Corvelle Consulting
300, 400 - 5 Ave. S. W.
Calgary, Alberta T2P 0L6
Phone: (403) 249-5255
E-mail: YogiSchulz@corvelle.com
Web: www.corvelle.com
18
Business Department Maturity
Business Department Name
Administration
Geology
Geophysics
Petrophysics
Exploitation engineering
Well log analysis
Drilling and completions
Reclamation
Sponsor
Staff
High
High
High
Low
Low
Low
Low
High
Reservoir modelling
Corvelle Drives Concepts to Completion
19
Bibliography
 E&P Prospect to Spud Life Cycle Solution
– ESRI Petroleum User Group – 2010
– http://proceedings.esri.com/library/userconf/pug10/papers/sa
msons_integrated_prospect_to_spud_well_lifecycle_managme
nt_system.pdf
 The International Conference on Information Quality (ICIQ)
– http://www.iciq2010.org/
 MIT IQ Industry Symposium (IQIS)
– http://www.eriqlab.org/mit/index.html
 Monetizing Data Management
– http://erwin.com/uploads/erworld/Monetizing%20Data%20Ma
nagement_09162010.pdf
Corvelle Drives Concepts to Completion
20
Bibliography
 P2 Energy Solutions - integrated well lifecycle
management tools
– http://www.p2energysolutions.com/well-lifecycle
 PPDM master data at heart of Oracle’s Digital
Oilfield - February 2008
– http://www.ppdm.org/community/PPDM_data_at_he
art.html
 Staying Relevant in Today’s Changing Data
Management Environment
– http://erwin.com/events/detail/staying_relevant_in_t
odays_changing_data_management_environment/
Corvelle Drives Concepts to Completion
21
Corvelle Drives Concepts to Completion
Corvelle Drives Concepts to Completion
22