The Banks We Like Leading banks in Internet Banking (selective countries) Australia ING Direct Comprehensivenes s,its ease-of-use. Straightforward in overall process and interaction flows. Good interface designs and elements, Excellent navigation systems Singapore Hong Kong Citibank HSBC Chinatrust eBank Simple 2-3 step application for products online, strong promotion and marketing capability Good revenue potential Very strong revenue performance and call to action, highly usable design and excellent Search Engine metrics Strong revenue performance and linkage to wealth management business Integrated portal of trading, insurance and banking Multi country account aggregation Success in remote processing, technology receptiveness, strong settlement business, good customer acquisition ANZ Bank Very clear segmentation, strong usability and search engine performance, quick and easy online application processes Strong internet banking security features Source: Asian Banker Research Taiwan Japan Sony Bank Focused on asset based products, less susceptibility to market fluctuations Shinsei Bank Very strong sign up rate and linkage to wealth management strong promotion program with good online sales growth Copyright The Asian Banker 2010. All rights reserved 157.2.0.082010 The Banks We Like Leading banks in Internet Banking (selective countries in Europe) Finland Norway OP Bank Group Den Norske Bank Strong customer sign up rate and fully integrated in multi channel strategy. Pioneering online innovations such as strong banking authentication technology with smart card and digital certificate built in tech. a founding member of ATRIAX, earning fame from its consumer internet banking services, making initiative by partnering with Telenor in a mobile internet banking project called “Doorstep”. Nordea Bank SpareBank 1 Alliance with HP/BEA in its online banking system, achieved high customer satisfaction rate in its savings and online transaction Provider of personalized internet banking services, and standout in corporate customer service and low cost e-service. Source: Asian Banker Research Sweden Netherlands US Nordea Bank ING Direct Bank of America The leading provider of internet banking in the world, providing tailored service to personal and corporate customers. Distinguished through its Next Generation Solo system, including high security, multibank,multi-countries and language support features and customization and personalization services. Online saving services, offering simple financial products online. successful in capturing market share, good revenue growth Largest internet bank in USA, strong initiatives in personalized interaction and customer retention, good growth, continual service enhancement Ikanobanken Internet niche market player, Providing whole range of banking services online, has a good word-of-mouth for its user experience ABN Amro Earn a reputation for the convenience, safety and product variety for its transaction banking services Wells Fargo It has successfully gathered high penetration rate with its efficient online processes. Bank has new initiative like virtual second life for better customer satisfaction Wachovia Leading online bank, continual investments in improving technology, security and service quality, process optimization, customer convenience. Copyright The Asian Banker 2010. All rights reserved 158.2.0.082010