BlueFocus – China

About BlueFocus
About Us
Founded in 1996
Headquartered in Beijing
23 Regional offices in China
About 500 employees
BlueFocus PR
Global Status
In The Holmes Report Asian Consultancy Report
Card 2008, BlueFocus won “Greater China
Consultancy of the Year. ”
In August 2007, Holmes Group published a list of the
250 largest PR companies in the world, among which
BlueFocus ranked 75th, the only Chinese firm to win
an entry in the authoritative annual publication.
In 2006, BlueFocus won 2nd place for “Consultancy
of the Year” in Asia Pacific PR Awards, which marked
the first time a local Chinese PR agency had ever
won the public relations industry’s highest accolade
in Asia Pacific.
BlueFocus PR
Global Status
BlueFocus ranks 122th in Forbes China Up and
Comers 2009 — the only PR company on the list.
BlueFocus PR
National Status
BlueFocus provides service for leading brands across different fields, of which 30 are among the Fortune 500
Leading position in China PR industry with revenue exceeding RMB 300 million in 2009
BlueFocus has been one of the Top 10 national PR companies for several years (source: CIPRA)
BlueFocus won 1 Excellence, 1 Issue, 8 Gold and 16 Silver awards in China Golden Awards For Excellence in PR
Excellence Award:
Lenovo Olympic Promotion
Issue Award:
BMW Corporate Image
Management System
Other Awarded Cases:
•Cisco CEO John Chambers’ Visit to China
•Ebay Network Pauction of Zhou Xingchi’s Voice
•UFIDA Domestic A-share Issued
• Estée Lauder Lighting Ceremopny in Water Cube
•GSK Hepatitis B Prevention Event
•"Tough little Y“ Online Promotion for
•Sony Notebook Crisis Management
of Battery Recall
Lenovo Ideapad Y450
•Wrigley Hope Library Project
BlueFocus PR
Renowned media relationship
Regional service networks all over the country
Leading Online IMC company with rich experience of serving various brands
Senior consultant team with diversified background
Abundant experience in crisis management
Strategic partnership with leading local CSR consulting agency
BlueFocus PR
Industries and Practices
• High-tech
• Brand Publicity
• Product Promotion
• Auto & Industrial Products
• Media Relations
• E-Marketing & E-PR
• Crisis & Issues Management
• Event Management
• Healthcare
• Public Affairs
• Finance
• Others
BlueFocus PR
Our Clients— Fortune 500
BlueFocus PR
Our Clients— Fortune 500
BlueFocus PR
Our Clients
BlueFocus PR
Case Studies
Brand Publicity
Launching Lenovo:
— Legend changes name to Lenovo Group Limited
Sony-Lang Lang piano recital:
—Sony announces global branding strategy and
objectives in China market
Passionate dialogue & unyielding life—the masterlevel dialogue between Toyota designer and Zhang
Sony Ericsson Cyber-shot™ series promotion
—Xu Jinglei becomes the image ambassador of
Sony Ericsson
BlueFocus PR
Product Promotion
“Super T on Lotus Leaf”
— Most thin Thinkpad T launch
2009 New Camry launch
Canon Ixus new product
Launch party
BlueFocus PR
Media Relations
GSK media
Executives seminar
BMW opera and
photography club
Chrysler Mid-autumn
Festival media club
BlueFocus PR
E-Marketing & E-PR
BlueFocus, the leading Online IMC company, has abundant experience in E-marketing and E-PR,
with its revenue of 2009 reaching RMB 80 million. Services included:
Search engine optimization
BBS communication
SNS marketing
Blog communication
Fans club marketing
Video communication
Media buying
Product ranking optimization
Website design & operation
BlueFocus PR
Advantages in E-Marketing & E-PR
Deep Understanding of Internet
Serving internet clients such as Baidu,Sina, Sohu, Tencent, Mop, Renren, Amazon and Ebay
Rich Online Media Resources
Partnership with internet media resources, such as Tianya, Baidu, Sohu, Tencent, Mop, Renren, Youku and Tudou
Solid Team and Comprehensive Partners
Professional team with over 100 members; Over 50 Internet partners covering all fields of E-Marketing and E-PR
Advanced Technique
Pioneer ing and reliable monitoring system developed with leading technical organization
Abundant Experience and Successful Cases
BlueFocus PR
Cases in E-Marketing & E-PR
GTMC Highlander Across Life Sohu Blog Contest
Attract 214,092 participants; Essay collection of 10,960 articles; Nearly 5 million PV of
Highlander Minisite; About 80000 daily PV of Highlander Minisite
Lenovo Tough Little Y– Promote Lenovo Idea Pad Y450
More than 1.3 million clicks on Tianya; More than 17,000 Replies; More than 2 million
webs on Google Search; Active mainstream media coverage
Li Ning E-community— Li Ning Brand Building & Management
125,000 registered users with 1000 of monthly new theme, accounting for 36% -45%
of official network traffic (an independent IP)
Sony Ericsson’s Official Fans Club on KaiXin
Current number of fans reached 103,592;
Sony Ericsson Fans Club
TOP3 on fans group rankings
BlueFocus PR
Crisis Management
Typical crises we handled over the last years:
•Lawsuit by Cisco against Huawei over IPR infringement
•Recall of Sony laptop batteries
•Kerry Oils & Grains’ “Golden Dragon Fish” crisis
•GSK lawsuit crisis in Hangzhou
•Nippon Paint’s “Dragon advertisement” incident
•“Carrefour boycott” Crisis
•Lawsuit by GM against Chery over unfair competition
•DuPont Titanium Dioxide crisis
BlueFocus PR
Event Management
Lenovo launched its hero product ThinkPad
X300, an ultra-thin notebook computer.
2008 Jeep® Camp sponsored by Chrysler was held, with
a total of 1,600 participants, most of whom were Jeep®
owners and off-road enthusiasts.
BlueFocus PR
Event Management
Sony Ericsson Tennis Sponsorship
-- China Open
2009 Estee Lauder Pink Ribbon
lighting ceremony in Water Cube
BlueFocus PR
Corporate Social Responsibility
Cisco launched a series of activities utilizing its
advantages in networking to improve education at
schools in China
AMD launched Morning Star Campaign for
children in China’s western region
Pfizer Champix No Smoking Day, in the name of
“No smoking for one hour”, Pfizer help smokers to
quit smoking by using Champix.
BlueFocus PR
Sports Marketing
“Ferrari F1 carries AMD” – AMD sponsors
Team Ferrari in F1 racing
China Unicom held a cerebration party in honor
of China’s Ping Pong team for its success
during the Beijing Olympics
Go China Go!——The signing ceremony for
Canon’s sponsorship of the 2008 China Super
League’s soccer games
Shell Helix’s “You are uncommon, and you
can be extraordinary - go to Italy to drive
together with Michael Schumacher” campaign
BlueFocus PR
Celebrities Event
Karen Mok became
Canon IXUS brand
2006 Canon Spring
Product Launch
Xu Jinglei became
ambassador for
products using AMD
Mobile Athlon™ 64
Nokia Campaign –
“Discover another
side of yourself” with
Wang Lee Hom
BlueFocus PR
BlueFocus PR
April, 2012