Globalisation of product
energy efficiency requirements
A Sony perspective
Thomas Geruschkat
Sony
Environment, Occupational Health & Safety Affairs Europe (ESAE)
Feb 19th, 2014
Sony Corporation
 Mobile
 Imaging
Headcount (Consolidated)
146,300 (as of March 31, 2013)
 Game
Consolidated Sales and
Operating revenue (2012)
6,800,900 million yen
(~ 63 bn euro)
 Medical
 Television
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Product energy efficiency regulations affecting Sony
January, 2014
In effect
In progress
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General remarks
 Large number of different national standards/requirements
 Large mix of policies, institutions, markets, product categories
 Different regions tend to favor own regulations
 Small deviations of requirements cause additional business burden
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Example: wide variety of TV energy labels
Brazil
Chile
EU
Turkey
Philippines
Singapore
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China
Copyright 2014 Sony Corporation
Australia/
New Zealand
Areas for possible alignment
 Alignment of test procedures
Standardizing measurement methods via IEC is ideal
 Mutual recognition of in-house test results
In-house (self-certification) test reports on
AC adapters can be used for EU ErP Lot7,
California, China, Mexico, Australia/New Zealand
 Alignment of energy efficiency requirements
Positive examples:
- Requirements of Energy Star “International Efficiency
Marking Protocol for EPS”
- ErP Lot 6 limit (Standby) is aligned with California, Canada
 Alignment of energy label design
Template

 Unification of storage requirements on test reports
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Harmonization?
Pro
Contra
• Reduce cost
• Different user tastes
(unification of design,
standardised parts,
less testing)
(e.g. TV viewing patterns /
Power Management timings;
local tastes for audio volume;
different levels of eco awareness)
• Reduce trade barriers
• Impact of different voltages
• Increase knowledge of
requirements and labels
• Established schemes
(e.g. Japanese Frontrunner vs.
EU Ecodesign)
We support harmonization, while we also support some case-by-case
investigation to avoid unintended market distortion
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Summary
Items for harmonization
Product definitions / scope
Requirements on energy efficiency
Measurement method
Formula (annual power consumption, efficiency)
Acceptance of in-house test reports
Design of Energy Label
Unify global registration of data (e.g test reports)
Storage period of test report data


… and please don’t forget
Some level of case-by-case reflection
Sufficient transition period
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