Rock the Bells Music Festival is a lifestyle music event that is made up of a of like-minded individuals who
are committed to the advancement of art, music, culture and technology. The mission is to provide 360
degrees of support, services, and platforms that develop artists and their communities.
Established in 2000, Guerilla Union (the promoter) has developed into one of the premiere independent
music, entertainment and lifestyle companies to date. Although their core business is the development and
operations of live music events, other services include, marketing, private event production, talent booking,
artist management, commercial and film production.
Guerilla Union has built a significant following and circles of influence that include many of the most
influential people in advertising, music, technology and fashion industries.
From working with Rage Against the Machine, Sublime and Wu-Tang Clan on their historic reunions, to
developing proprietary live event partnerships with Snoop Dogg, Cypress Hill and Murs, Guerilla Union has
been on the cutting edge of shaping the live event industry and music culture for the past decade and
beyond.
The partnership with Radio One is where Passion and Purpose interact, and we are mutually excited to bring
this great opportunity to our clients.
2012 EVENT SPONSORS
EVENT DETAILS & DEMOGRAPHICS
Date: September 28th & 29th, 2013
Consumer Psychographics
Time: All Day Both Days
 Whether it’s the latest unheard of sound or group, the next big fashion statement or
Location: Grounds of R.F.K Stadium
newest thing, RTB consumers are quick to enter uncharted territory.
Washington, DC
 RTB events have a diverse base and is a wonderful mix of Generations X & Y. Our events
attract consumers who are:
Estimated Attendance: 100,000+
• Highly impressionable
• Forward thinkers
• Apt to try new products and services (Early Adopters)
• Have ample amounts of disposable income of $50,000
Consumer Demographics
Race:
44% African American
20% Latino
28% Caucasian
Age:
63% 16-24
32% 25-34
8% Other
Average HHI:
Employment:
$50,000
68% Employed full-time
22% Employed part-time
Sex:
19% Enrolled in school
62% Male
38% Female
EVENT BACKGROUND
ROCK THE BELLS IS THE WORLD’S LARGEST,
MOST INFLUENTIAL & ESTABLISHED TOURING HIP HOP FESTIVAL.
Few events can claim to both capture and define a movement, yet this is precisely what Rock The Bells has done since its inception in 2003. Rock The
Bells is more than a music festival. It has become a genuine rite of passage for hundreds of thousands of urban-minded music lovers from all over the
world. Rock The Bells is the ultimate conscious Hip Hop platform and premiere music event. The festival series has established a forum of unparalleled
diversity and excellence by uniting the biggest names involved with urban culture.
RANDALL’S ISLAND, NY
RAGE AGAINST THE MACHINE
PUBLIC ENEMY
Rock The Bells prides itself for producing a spectacular music environment that is exciting, safe, and memorable. Past Rock The Bells experiences have
included a number of world-class acts including, Rage Against The Machine, Wu Tang Clan, Public Enemy, Jay Z, KRS-One, Mos Def, Hieroglyphics,
Busta Rhymes, Cypress Hill, The Roots, Jurassic 5, Dilated Peoples, and a host of others.
EVENT BACKGROUND (CONT.)
{PRESS}
Rock The BellsSNOOP
strivesDOGG
to expose all the elements of Hip Hop culture. Whether it’s an emcee battle, turntable exhibition, or b-boy circle, Rock The Bells
represents, respects, and recognizes all aspects of the culture…. MTV, The Source, URB, Rolling Stone, Fuse TV, USA Today, New York Times and L.A. Times
have all celebrated Rock The Bells.
LAURYN HILL
TRIBE CALLED QUEST
“Rap's golden age was in full effect…”
“ the only annual hip-hop festival to
manage the difficult feat of attracting a
truly diverse
crowd”
and
“Rock the Bells is pure magic.”
multi-generational
WIZ KHALIFA
“Hip-Hop History, Recreated by Those Who Made It.”
“…out of its eight previous outings, this one was surely the most inspired
and ambitious.”
“Rock the Bells satisfies all rhyme junkies.”
EVENT BACKGROUND (CONT.)
SNOOP DOGG
In 2010 for the first time in the history of hip-hop entertainment, the 7th annual Rock the Bells featured legendary hip-hop acts performing classic albums in
their entirety. All of the performing artists albums were genre touchstones and pivotal catapults of exposure for a scene that was exploding with talent and
every moment of those quintessential albums came roaring back to life.
SNOOP DOGG
STREET SWEEPER SOCIAL CLUB
WU-TANG CLAN
The 2010 Rock the Bells Festival Series featured performances from headliners Snoop Dogg, A Tribe Called Quest, Wu-Tang Clan, Rakim, KRS-One, Slick Rick,
with supporting acts Street Sweeper Social Club, Murs and 9th Wonder, Wiz Khalifa, Clipse, Immortal Technique, Jedi Mind Tricks, Brother Ali, DJ Muggs and Ill
Bill, Big Sean, Yelawolf, hosted by Supernatural and DJ Rocky Rock with very special guest Ms. Lauryn Hill.
CUSTOM SPONSOR PRE-EVENT PROMOTION
{EXAMPLES, NOT LIMITED TO}
1.
ONLINE CAMPAIGN: Integration into RTB event page on RADIO ONE DC WEBSITES (Web Banners + Logo), Video Vignettes,
Social Media Sites (Contesting & Promotions) and E-Blast (Logo, Web banner and Verbiage inclusion) to over 150,000 opt-in
recipients.
2.
EVENT MERCHANDISE: Guerilla Union will provide backpacks, T-Shirts, etc. promotional merchandise for company
giveaways.
3.
MEDIA: Mentions on all radio promotions. Logo placed prominently on all local online campaign, all printed fliers, handbills,
posters, and snipes.
4.
QR CODE: Within the application customers will enter a code to be able to download exclusive content, access “Secret Artist
Meet-n-Greet”, win prizes, etc.
SIMPLY THE BEST PLATFORM
TO REACH OUT AND TOUCH TENS OF THOUSANDS
OF CORE INFLUENCERS
*A Live music event that engages consumers in an experiential environment
*World class niche lifestyle platforms with multiple extensions
*Results are consumer impressions and thousands attendees
*Platforms that extend brands outside the traditional ad unit
9
CUSTOM SPONSOR ON-SITE PRESENCE
{EXAMPLES, NOT LIMITED TO}
1.
ON-SITE BRANDING: Main stage logo placement. Banners prominently displayed in all designated areas (General
Admission, VIP and Artist areas). Full color page advertisements in the official FESTIVAL/ TOUR program guide.
2.
ARTIST MEET-N-GREET: Artist Meet-n-Greet at General Admission Vendor Village Interactive Promotional Area <or> High
Roller Cabana. Logo included in backdrop of Rock the Bells Meet-n-Greet hosted in VIP Areas.
3.
INTERACTIVE PROMOTIONAL AREA: Promotional area customized to meet company needs.
4.
EVENT MERCH: Logo on festival t-shirts, and other items distributed by station.
5.
VIP, ARTIST & PRESS AREAS: VIP, Artist & Press Areas: artists, industry insiders, press and other VIPs will enjoy a special
area with custom experiences. Special lighting, sound system, video screens and entertainment are plentiful in these
exclusive areas. A full bar, food, appetizers, and gift backpacks are especially prepared for the VIPs, Press and artists. We
can customize a special on-site experience as well as establish your company with signage and multimedia opportunities.
PREMIERE MEDIA SPONSORSHIP
1.
Premiere sponsor rights: Premiere sponsors receive excellent billing. These rights include the mentions and affiliations with THE 2013 Rock
the Bells Music Festival brought to you by The Real Hip Hop Network..
2.
Premiere sponsor mentions on all radio mentions and ticket giveaways .
3.
Premiere sponsor affiliation & company logo placed prominently on all local print media campaigns.
4.
Premiere sponsor affiliation & company logo placed prominently on all local printed flyers, handbills, posters
5.
Full color full page advertisement in the official event program guide.
6.
One full color banner ad on the official event website.
7.
One logo & hot link on the official event website.
8.
Logo inclusion in all event mass e-mails and official electronic newsletter.
9.
Your company banners prominently displayed in all designated areas (General admission and VIP).
10.
Vendor booth for retail/promotional use. This booth will have premium positioning.
11.
Sponsor is entitled to VIP passes and complimentary general admission tickets to be determined at a later date.
12.
Sponsorship liaison to help coordinate sponsorship fulfillment.
13.
Sponsorship of the Real Hip Hop Network – “Battle of The Bells” – Opening Act Contest.
14.
Back Stage Access & Interviews with performing artists.
15.
Exclusive Broadcast Media and Streaming Rights.
PACKAGE VALUE: $50,000.00
We thank you for the opportunity!
Varick Baiyina
Radio One DC , Inc
Email address vbaiyina@radio-one.com
19