Provide the Hard Rock family a fun, Healthy and nurturing work environment. Really wants: Bright Attractive Personable Self-motivated customers looking for: reverent Visual oriented Long haired Tattooed Pierced Combining the two characteristics would make the different Hire best qualified not best available. Always looking for long term employees not just to fill a position. The rate is half the industry rate for many reasons: Great benefits Listening to rock ‘n’ roll while working The company embrace Look the way you want “because the company embrace individuality.” Great training Motivation The right to work in a safe and healthy environment. The right to be trained thoroughly. The right to clear, specific and consistent direction. And many other rights. Every employee at Hard Rock must take training “rock 101.” Technical skills Couch and development The seven habits of effective people. Rock ‘n’ roll classes and history. Also other courses on “service that rocks, respect, memorabilia, hard rock history and values.” Charity for causes. Encourage employees to get involved in communities.