BUSINESS-CLASS FIXED RFID READER
THE MOTOROLA
FX7500
Alejandra Forero
DSC RPM
v5
FX 7500
Next Generation Business-Class Fixed
RFID Reader
All-new high performance
Motorola RFID
RadioTechnology
KEY FEATURES
FASTER – 1200+ Tags/ Sec
HIGHER – Sensitivity and Excellent
noise rejection
INTELLIGENCE- Adaptive intelligent
HIGHER - Security
ENHANCE – Communication
PRICE – Same as FX7400
CUSTOMER BENEFITS
 Reduce time and labor cost
Reduce Power
Reduce Errors when scanning
Reduce Time searching tags
Implementation cost savings
PAGE 2
ONE PAGE OFFERINGS
ARCHITECTURE
TECHNOLOGY
-Adaptive Intelligence
-High Sensitivity
-Noise Reduction
-Echo Cancellation
-Fast Read rates
-GPIO
-Linux OS
-256 MB RAM
-512 MB Flash
-Defense grade
security
CONNECTIVITY
-Ethernet with auto
negotiable
-USB ports
-Bluetooth
-Wi-Fi
POWER
SOFTWARE
-EMDK
-RFID 3 API
-C, JAVA (Host +
Embedded)
- .NET (Host only)
-Customization
BUY MORE, PAY LESS
STYLE
PoE/ PoE +
+24V DC Power
Lower Power
Idle Mode
-Compact
-LED Lights
-Easy mounting
-Standard Plugs
PAGE 3
KEY SELLING POINTS
WORKS BETTER, COST LESS
Offers up to 1200+ tags/sec tag reads and excellent
dense reader performance at FX7400 price
MOTOROLA DESIGNED RADIO
TECHNOLOGY
Higher sensitivity, improved interference rejection and
echo cancellation
LESS TO BUY, LESS TO DEPLOY AND
LESS TO MANAGE
-Optimize your customer´s RFID read field
-Fewer devices means faster and simpler deployment
-Flexible network architecture is SW upgraded
2 AND 4 PORT CONFIGURATION
OPTIONS
PRODUCT POSITIONING
FX7400 VS. FX7500
MIGRATION
PLAN
1. Superior
FX7400 performance
and FX7500 share same
1.
host based API (“RFID3”) retaining
host application
compatibility.
2. Adaptive
Intelligence
List Price
(USD)
$1695*
FX9500
3. Wireless
communication
2. For embedded
application
development migration from FX7400
4. Faster,
Flexible
Platform
to FX7500
please
visit our website
for SDK and detailed application
5. Higher
security
development
notes to write
applications in C or Java
6. Powering Options – Low power mode
$1285*
FX7500
FX7400
JUNE 30, 2014
*4 ports reader price
PERFORMANCE
3. FX7500 is compatible with all
7. High Capacity, GPIO
FX7400 accessories.
FX7400 EOL- JUNE 30, 2014
DESCRIPTION
D1
LIST PRICE
4-port Gen2 RFID reader
1A
$1285.00
2-port Gen2 RFID reader
1A
$1185.00
PAGE 5
FIXED READER PORTFOLIO
FX9500 8 port
Industrial
FX9500 4 port
List Price
(USD)
$1695*
FX9500
FX7500 4 port
Business
FX7500 2 port
$1285*
FX7500
*4 ports reader price
PERFORMANCE
FX9500
FX7500
LIST PRICE
$ 1695 – 4 Port
$ 1995 – 8 Port
$ 1285 – 4 Port
$ 1185 – 2 Port
ENVIRONMENT
Up to moderately dusty environments
such as DCs, Warehouses
Carpeted space, in-store retail, office environment with
relatively clean spaces
APPLICATIONS
Industrial – Rugged, Performance
intensive, dense tag environments
(case/item-tagged pallets), Dock-Doors
Specialized apps – Supply Chain , T&L
Business Class - High-performance in a wide variety of
horizontal applications where sealing is not essential Asset Management, In-store retail & Office
Environments
OTHERS
IP-53 Sealed
Bistatic / Monostatic Operation
No Sealing
Monostatic Operation
PAGE 6
WHO IS OUR COMPETITION??
FIGHT POINTS
FX7500
4 PORT READER
COST LESS
2 PORT READER
Same 4 Port
performance
GPIO
WIRELESS
COMUNICATION
Optical
Isolated
WIFI +
BLUETOOTH
IMPINJ R420
More Expensive
Limited performance
ALIEN 9900+
ALIEN 9680
More Expensive
Affordable
No available
Lower performance
Limited current (100mA)
External GPIO box to drive
high current
No Specs
TLL only no optical isolated
WIFI + BLUETOOTH
No support
No support
SECURITY
FIPS
No FIPS or TAA
No FIPS or TAA
No FIPS or TAA
FORM FACTOR
Business
class Design
Metal Box
Metal Box
Metal Box
Limited
Limited - 64 MB/ 64 MB
Limited - 64 MB/ 64 MB
MEMORY
512 MB Flash/
256 MB RAM
PoE
Yes
Yes
No
No
USB
Yes
Yes
No
No
TARGET MARKETS
Applications
Retail
Asset Management
Heathcare / Pharma
Government
• Stock control
• Warehouse management
• Price audits/changes
• Store receiving
• Inventory management
• Replenishment
• IT assets and data centers
• Capital equipment
• Medical devices and equipment
• Records/documents
• Tools
• Library management
• Laboratory equipment
• Returnable and reusable assets
• Stock control
• Warehouse management
• Price audits/changes
• Store receiving
• Inventory management
• Replenishment
•Records/document tracking applications
•Asset tracking / Guns Tracking
•Inventory Management
RETAIL APPLICATIONS
HEALTHCARE APPLICATIONS
PAGE 10
CROSS SELLING
PAGE 11
PRODUCT AVAILABILITY
REGION
COUNTRY
STATUS
NOLA
Colombia
Approved
Venezuela
Approved
Puerto Rico
Approved
MEXICO
Mexico
Approved
SOLA
Argentina
Mid June
Chile
New Legislation / Not
applicable
Brazil
May
BRAZIL
PAGE 12
CONFIGURATION OPTIONS
Model Number
FX7500
Orderable
Jan 08, 2014
First Customer Ship
Jan 15, 2014
Region Availability
Configurations
CLASS
Discount Category
Product Manager
North America, EU (Starting in Jan 2014)
FX7500-42320A50-US
4-port, US
$ 1,285
FX7500-22320A50-US
2-port, US
$ 1,185
FX7500-42325A50-WR
4-port, WR
$ 1,285
FX7500-22325A50-WR
2-port, WR
$ 1,185
2 (NA, LA, APAC) ; 4 (EMEA)
1A
Altaf Mulla
PAGE 13
SERVICES FOR LATAM
ENTERPRISE MOBILITY
SERVICES
SERVICE DESCRIPTION
Service from the Start
Advance Exchange
Support
•
Advance replacement of devices requiring
repair
•
Comprehensive Coverage
Advance Exchange
Support
•
Full access to technical support resources
•
Rights to download software releases and
supporting documentation
Service from the Start On •
Site System Support
Fast response time; field service
representative responds on site next
business day
TIME OF PURCHASE
LENGTH OF COVERAGE
Up front with the
hardware (prepaid) or
within 30 days
thereafter
Three years
Anytime
Three years
One year
Up front with the
hardware (prepaid) or
within 30 days
thereafter
SERVICE PART NUMBER
SXB-FX7500-30
AXB-FX7500-30
AXB-FX7500-10
Three years
SOB-FX7500-30
SOB-FX7500-10
•
Full access to technical support resources
On Site System Support
•
Rights to download software releases and
supporting documentation
Anytime
One year
Enterprise Mobility
Software Support
•
Full access to technical support resources
Anytime
One year
SWS-EMFRDR-0250-10
SWS-EMFRDR-1000-10
SWS-EMFRDR-5000-10
Three years
SWS-EMFRDR-0250-30
SWS-EMFRDR-1000-30
SWS-EMFRDR-5000-30
•
Rights to download software releases and
supporting documentation
PAGE 14
FX7500 RESOURCES
LMS Training Courses:
•
Product Overview for FX7500
•
RFI1002 OLT | 1 Hour
Marketing Assets & Sales Tools
THANK YOU