Jose
Renato
Bergo
[COMMUNICATION PROJECTS EXECUTIVE MANAGER /
CREATIVE DIRECTOR / ENDOMARKETING / WEB /
MULTIMEDIA / AUDIOVISUAL ]
Jose
Renato
Bergo
More than 10 [ten] years of experience in corporate
communication development and cross media
project management involving video, digital media,
online and offline resources. Experience on
commercial proposals development, planning,
definition of data architecture, art direction and
management of production processes, execution
and delivery.
More than 15 [fifteen] years of experience in
production and project management of media such
as cinema advertising and authorial, corporate
videos, documentaries and television shows.
Bachelor degree in Fine Arts by FAAP - SP, and Post-Graduate in
Communication with an emphasis on interactive media For
SENAC SP .
Jose
Renato
Bergo
Entrepreneur focusing on innovative design of
corporate communication and organizational
learning resources.
Leading the communication unit of Dobra, he has created,
produced and implemented internal marketing and
communications campaigns, including visual identity, on
line and off line media. He has conceptualized, planned,
defined data architecture and developed digital projects
(web sites, hot sites, intranets, multimedia). He has written
and directed corporate and motivational videos.
The experience acquired on these projects includes the
development of proposals and commercial agreements, customer
care, campaign planning and management of production processes.
Jose
Renato
Bergo
He was responsible for customers in various sectors
such as pharmaceutical industries, and financial
services
Skills include negotiation and dialogues with boards and
managements of various departments such as Communications
and Marketing, Corporative Affairs, Human Resources,
Technology and Purchase.
Jose
Renato
Bergo
Portfólio.
Leading Dobra Digital division he produced numerous
projects in online and offline communication.
Websites e Hotsites
multimídias
Corporate Communications and
Internal Marketing Campaigns
advertising
Communication Videos
Jose
Renato
Bergo
Endomarketing Communication Portfolio .
The following are examples of internal marketing
campaigns:
For Bunge Foods, he has created and produced
the campaign to launch the project "Innovation
Bunge.
For Unilever - UK, he conceptualized and
produced among other projects, the campaign
"Me to Me", presenting the company's new HR
structure and careers.
For the pharmaceutical company BoehringerIngelheim, he has developed and produced
numerous communications projects,
highlighting Ponto.doc (information security
program) and Click! (Campaign of
entrepreneurism lasting 2 years).
Inova Bunge – Bunge Foods
Inova Bunge – Bunge Foods
Inova Bunge
For Bunge Foods, he has launched the project "Innovation
Bunge," a concept of communication associated with the
development of the company's innovation culture.
The concept was created "Five ‘I’s", suggesting a cycle
of innovation that goes from the "inspiration" to
"implementation".
The idea was to communicate the various behaviors
associated with innovation in a simple way to help build
actions and programs promoted by the company in this
direction.
Naming, identity of the videos and digital graphics
were development in record time.
info
Inova Bunge – Bunge Foods
Project Concept Board
Inova Bunge – Bunge Foods
Gift Box for stakeholders
Inova Bunge – Bunge Foods
Postcards to be distributed to employees
Boehringer
Ingelheim
Clic!Clic!- Boehringer
Ingelheim
info
Boehringer
Ingelheim
Clic!Clic!- Boehringer
Ingelheim
Clic!
To motivate teams of Boehringer for best results, we
created the Clic! , A fun campaign to stimulate the
entrepreneurial culture.
The concept was a synthesis of the maxim: "Small actions
can have big (and good) consequences."
The campaign lasting more than two years, went through
stages of "engagement, motivation, information and
guidance" for employees to seek practical solutions
within their work scope.
We created the concept, name and visual identity design
to be simple and adhering to all company profiles. Online
and offline contents were produced by "playing" with the
theme " simple but effective inventions".
info
Clic! - Boehringer Ingelheim
Series of materials created for the campaign. Adhesives, Paper Bandera,
cards, calendars amongst others
Clic! - Boehringer Ingelheim
Wobler points of the campaign offices
for activation
Clic! - Boehringer Ingelheim
Adhesivation points at the company´s
offices for activation
Clic! - Boehringer Ingelheim
Internal Magazine advertisement
Clic! - Boehringer Ingelheim
Journal of stimuli distributed to
employees for theme fixation
Clic! - Boehringer Ingelheim
Calendars distributed to employees
Ponto.docBoehringer
Ingelheim
Ponto.doc
- Boehringer
Ingelheim
Ponto.docBoehringer
Ingelheim
Ponto.doc
- Boehringer
Ingelheim
Ponto.doc
This campaign communicated the need for
Information Security. Campaign and learning
resources named Ponto.Doc were created,
based on corporate policies "Information
Management" and "Protection of Information.”
Naming, planning and creation of online and
offline communications such as folders,
banners, totems and live performance were
created, always dealing with the subject
seriously, but also in a light manner.
info
Ponto.docBoehringer
Ingelheim
Ponto.doc
- Boehringer
Ingelheim
Totem for the fixation of the theme
Information Security at company
offices.
Ponto.doc - Boehringer Ingelheim
Activation of the campaign at the
offices
Ponto.doc - Boehringer Ingelheim
Folders to stimulate the retention of
the theme Information Security
Ponto.doc - Boehringer Ingelheim
Campaign gifts
Ponto.docBoehringer
Ingelheim
Ponto.doc
- Boehringer
Ingelheim
Simplify
To help the HR department of Unilever
Brazil to communicate the needs of
simplification, a series of internal magazine
advertisements were created.
These ads were released monthly, during a
semester, each one taking on a funny
situation where simplification was always the
best option.
Less is more!
info
Unilever – Simplify Campaign
Series of ads created for internal marketing campaign for
Unilever where the focus was to create an attitude of
simplicity.
Unilever – Simplify Campaign
Series of campaign ads designed to foster the simplification
attitude.
Unilever – Simplify Campaign
Series of campaign ads designed to foster the simplification
attitude.
Jose
Renato
Bergo
Web Portfolio.
The following are examples of websites designed and
executed:
He was responsible for customer relationship, planning
and production of websites and institutional portfolio
for a number of companies in various industries.
He has made the diagnosis and planning, as well as the
production of robust websites for NGOs and institutes
such as Imaflora IEB certification .
In partnership with the agency Power4, he planned and
developed a series of promotional and incentive sites:
Nutrimental, Ajinomoto, Hasbro, among others.
website institutional – IEB
www.iieb.org.br
website institutional – Imaflora
www.imaflora.org
website promotional – Festival Serrinha
www.dobra.com.br/serrinha/index.html
website promotional – Nutry
website promotional – Hasbro
http://www.pictureka.com.br/
Intranet website – Ponto.doc
http://www.dobra.com.br/BI/pontodoc/index.htm
website institutional – Pronto Espaço
http://www.prontoespaço.com.br
website promotional – Study in Australia
www.dobra.com.br/study_in_australia/index.html
website institutional – CB BAR
Jose
Renato
Bergo
Multimedia Portfolio.
He conceptualized and produced multimedia projects
(CD-ROMs, digital games) for various clients, such as
the following examples:
Designed and produced multimedia CDs
as a medium for training, promotional
and motivation for clients such as
Boehrinher-Ingelheim, Avon, ABN Amro
Real Bank, Unilever and IFF Essences.
He devised and produced a series of
multimedia presentations, expressing
artistic perspectives.
Poll Corporate– Boehringer Ingelheim
www.dobra.com.br/produtos/inteligencias/index.html
Multimedia
Multimídia
promotional
promocional
cd-rom–
– AvonAvon
Série de multimídias para o lançamento de produtos Renew.
Multimídia
Multimídia
PPT Learning
autoral
– Boehringer
– Meu Lugar
PPT learning for the training program.
Multimedia
Multimídia
Portfolio–
autoralIFF
– Natividade
Essências
Multimedia presentation of portfolios.
Multimedia authoring– Meu Lugar
Multimedia authoring
Multimedia authoring – Natividade
Multimedia authoring
Jose
Renato
Bergo
Video Portfolio.
He conceptualized, scripted, directed or produced a
series of corporate videos, training and motivational
corporative, and copyright videos.
He conceived, wrote and directed
videos for Senac-SP, which served as
business tools.
He illustrated, directed and produced a
series of stop motion videos for Natura,
which served as e-learning objects.
He Wrote and produced audiovisual
training resources for Boehringer
Ingelheim and ABN Amro Real Bank.
go to the video portfolio section www.dobradigital.com.br/
Jose
Renato
Bergo
Other Activities.
How authorial project has developed discussion topics
for the corporate environment and education.
Designed and produced a series of 15
programs for webcanal alltv which
discussed the importance of Sabbatical
trips to the recycling staff.
to see more click here:
w
www.vimeo.com/viagensabaticas
He devised and implemented a pilot
course of immersion in Audiovisual
Activity for children aged 10 to 12 years.
The end result will be a video
documentary about the school they
attend.
Jose
Renato
Bergo
Outras Atividades.
How authorial project has developed discussion topics
for the corporate environment and education.
No Pedal. Tv Show series in 13 episodes
about Biker scene in Brazilian cities. In
the process of engaging with
international broadcasters.
w
http://www.zerbergo.com.br/video/no_pedal
Photographed and edited the
documentary "Serrinha, an act of Art"
for Art Festival Serrinha Bragança
Paulista.
http://www.zerbergo.com.br/video/830