Introduction Presentation
Intelligent Media Caching
local PeerApp partner
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Company Background
 Established in 2004 - focused on the growing demand for Internet
Video and other forms online multimedia
 Product Launch Spring 2006 - UltraBand™ P2P Caching with
market presence in APAC, CALA, US, and EMEA
 Only Patent received and pending for P2P content acceleration
 Application Extension - HTTP Media Caching to support video
streaming and downloads
 Management Team – has extensive experience in Internet, storage,
and networking solutions
 US Boston HQ : R&D and support - Israel
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Why Media caching..
ISPs main challenges these days:
 Cost reduction on transit links
 Supplying the growing demand for media
 Fast and efficient content delivery
What do we offer:
 Generating more bandwidth to the subscribers
utilizing the existing transit link
 Can save 30% of the backhaul costs
 Superb QoE while providing content 8-15 times
faster to subscribers
 Some applications are enabled due to the content
acceleration
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Global Media Consumption

P2P delivery of multi-media files (BitTorrent), real time streaming (mlb.com) and
the viewing video clips (YouTube) today consume 2/3 of broadband traffic.
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Fast and efficient delivery of Internet video IS the killer application to drive
subscriber growth and satisfaction

Total Consumer Bandwidth associated with media is expected to increase 15
fold from 2006 to 2012.

Rapid growth of media consumption results in higher bandwidth costs for ISPs
without added revenues.
Annual Consumer Media Consumption (Worldwide)
PetaBytes
% Market Growth
200,000
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
2006
2007
2008
2009
2010
2011
2012
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2007
77.9%
2008
68.3%
2009
68.9%
2010
66.0%
2011
50.0%
2012
40.0%
PeerApp estimates based
on multiple sources
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Bandwidth Control & Media Acceleration
Internet
HTTP Traffic
• Manages traffic and BW growth
• Produces BW savings
• Fastest downloads possible
• Best Quality of Experience (QoE)
• Satisfy user demand for media
• Competitive advantage over other ISPs
ISP Core Network
UltraBand
P2P Traffic
ISP Access Network
HTTP Video
P2P Peer
Subscribers
VoIP
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Email, HTTP
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Impact of Intelligent Media Caching
2500
2000
Satisfy this demand
Transit Traffic Projections
Showing the PeerApp Ltd. Advantage
1500
Mbps / Month
Transit Bandwidth Saved
Traffic without PeerApp
1000
With PeerApp Solution
500
Pay for this bandwidth
0
1
2
3
4
5
6
7
8
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Months
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UltraBand Media Acceleration
Peer: Video File
Source 1GB Film
Internet
8 Gb/s
2Gb/s
PeerApp Enabled ISP
UltraBand
ISP
ISP
Download
Time = 8+ Hrs
Download
Time = 20 Min
PeerApp UltraBand = 24x Improvement in Download Time = Customer Satisfaction
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PeerApp Transparent Caching
1
ISP subscribers request file
Redirector
Internet
Internet
X
ISP
Subscriber
UltraBand 5000
Keep-Alive
File transfer stopped
but connection kept
alive for transparency
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2
Internet
Users
File Served from
Cache transparently
 Traffic is redirected to cache based on Layer 4 or layer 7 inspection
 If the file exists in the cache, the file is delivered to subscriber transparently as if from
remote peer or server
 The session always originates from remote Internet user or server to ensure file is
available and provides content “freshness”
 Application logic and control is ALWAYS maintained
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Protocols served by UltraBand

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Bittorrent
eDonkey
Gnutella
Ares
FastTrack (Kazaa)
Pando - Freeware for P2P file sharing.
HTTP – Streaming Video (FLV), HTTP
downloads, SW updates
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DMCA Section 512b Compliance
PeerApp
UltraBand
DMCA Terms
The ISP is not the one who originally made the material available
100% Compliance
Caching is automatic, intermediate and temporary storage of content in local
servers
100% Compliance
ISP did not modify the content
100% Compliance
ISP complies with industry standards regarding the updating of the content
100% Compliance
ISP does not interfere with content’s access manners (such as passwords, etc.)
100% Compliance
Provider must remove infringing files upon gaining actual knowledge of
infringement
100% Compliance
Caching P2P and HTTP-streaming content for the purpose of network
efficiency and without modification is legal and protected by law
DMCA: Digital Millennium Copyright Act USA
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Bandwidth Generation
Peak ~ 3.2Gbps to users
Cache Out 1.5 Gb
 47% Byte Hit Ratio for traffic sent to PeerApp (1.5Gbps/ 3.2Gbps)
 All 1.5Gbps of Cache Out was addressed for Internet Transit
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Traffic Impact on Transit Circuits
Cache Out Above the Line
Incoming Traffic Below the Line
 1.75 Gbps of Transit actually delivers 3.2 Gbps of Traffic to end users
 All STM-16 (OC-48) Circuits can yield over 4 Gbps capacity
(1.5 Gbps Cache Out)
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Actual Customer Results - QoE
Cache Session Throughput
YouTube Playback Speed
Transit Session Throughput
STATISTICS
Transit Speed – Incoming Traffic
Cache Speed – Served Traffic
Performance Increase Factor
AVERAGE
91 kbps
762 kbps
8.4 X
MAX
112 kbps
994 kbps
8.9 X
CURRENT
110 kbps
852 kbps
7.8 X
 Delivers media at speed of access network
 UB1000 eliminates delay and latency from transmissions
 Enables previously unreliable classes of applications
 Promotes Top-Tier broadband packages
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The UltraBand Product Family
Models
Systems Descriptions
UB200-SP
UB5000-SP
UB5000-10
500 Mbps Standalone
1.2 Gbps Standalone
2.5 Gbps Grid Caching
Caching System with
Caching System with
System with iSCSI
Internal Storage - Inline External Direct Attached
Storage
Solution
Storage
System Performance Capabilities
Maximum Traffic
500 Mbps
Forwarding Capacity
Maximum Downstream
250 Mbps
Traffic into UltraBand
UB5000-25
UB5000-50
UB5000-100
5 Gbps Grid Caching
System with iSCSI
storage
10 Gbps Grid Caching
System with iSCSI
storage
20 Gbps Grid Caching
System with iSCSI
storage
1.2 Gbps
2.5 Gbps
5 Gbps
10 Gbps
20 Gbps
800 Mbps
1.5 Gbps
3.0 Gbps
6 Gbps
12 Gbps
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PBR – Symmetric and asymmetric
Internet
PBR Dest network
Src/Dest TCP Port >1024
TCP = 80
PBR Dest network
Src/Dest TCP Port >1024
TCP = 80
A
ETH2
PBR Src network
Src/Dest TCP Port >1024
TCP = 80
ETH3
B
PBR Src network
Src/Dest TCP Port >1024
TCP = 80
UB1000TM
Distribution NW
 The router sends the high Port traffic using PBR to the UB1000
 The router continue to forward traffic
 In case of UB1000 failure, the PBR from the router is disabled.
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PBR to a UB1000 Grid ©
Internet
Cisco C3560
High ports and port 80 PBR
High ports and port 80 PBR
7609
7609
High ports and port 80 PBR
High ports and port 80 PBR
Cisco C3560
Management Switch
MD3000i
SAN
Management Server
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Summary
Solution Benefits
 Opportunity to save over 30% of your International backhaul Bandwidths

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
charges
Provides a capability to contain and manage the growth of P2P and
HTTP traffic volumes
All-in-one - Supports both HTTP and P2P on a common platform
Operates both independently or in-conjunction with Industry leading DPI
products
Solution is fully transparent therefore supporting recent legislation and
cannot be targeted as a network security threat – (no IP address)
GRID solution is fully scalable to support a successful growth of a
network
Subscribers benefit from an accelerated content delivery
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Thank you
Silviu Tudor
Project Manager
P : +4 021 5393585
F : +4 021 5393586
M: +4 075 8060900
E: silviu.tudor@europe5.com
W: www.europe5.com
Europe 5 este un serviciu oferit de
RoCerber International SRL
3 Tudor Vianu st.
1st district Bucharest
011635 - Romania
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