MARKETING SERVICES Your Full-Service Partner Our Full-Service Team • Partners with clients to increase efficiency for their email programs • revenue and Award-winning marketing services • Recognized industry experts & thought leaders (Click Z, MediaPost, DMA, etc.) • Industry-leading client (Forrester) satisfaction scores Proprietary and Confidential | 2 Serving as Extension of the Team Account Services Account Management | Production Program Deployment | Process Optimization | Deliverability | Training Creative Creative Design | Landing Pages | Microsites Mobile Optimization | Social Integration Mobile Elements | Copywriting | Display Strategy Campaign Strategy | Program Analytics Program Optimization | Segmentation Referral Marketing | Social Strategy Technical Services Implementation | Platform Upgrades Preference Centers | Production Automation | Custom API & Integrations Proprietary and Confidential | 3 The Cast of Characters ACCOUNT DIRECTOR DAILY ACCOUNT TEAM ACCOUNT MANAGER PROGRAM MANAGER EMAIL PRODUCER DELIVERY SPECIALIST EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT Proprietary and Confidential | 4 The Cast of Characters ACCOUNT DIRECTOR • Industry leader with 10+ years of experience • Owner of overall customer satisfaction • Provides direction for continuous innovation and growth for clients DAILY ACCOUNT TEAM ACCOUNT MANAGER PROGRAM MANAGER EMAIL PRODUCER DELIVERY SPECIALIST EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT Proprietary and Confidential | 5 The Cast of Characters ACCOUNT DIRECTOR DAILY ACCOUNT TEAM ACCOUNT MANAGER • Industry leader with 5+ years of experience • Day-to-day contact PROGRAM MANAGER • Owner of daily operations • Accountable for program management EMAIL PRODUCER DELIVERY SPECIALIST • 3+ years industry experience • Accountable for campaign execution & delivery • 5+ years industry experience • ISP relations & delivery management EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT Proprietary and Confidential | 6 The Cast of Characters ACCOUNT DIRECTOR DAILY ACCOUNT TEAM ACCOUNT MANAGER PROGRAM MANAGER EMAIL PRODUCER DELIVERY SPECIALIST EXPERT SERVICES STRATEGIC CONSULTING CUSTOM DEVELOPMENT • Cross-channel strategy & program development • Program optimization & actionable analysis • Creative design & copywriting • Custom data integration • Automation and efficiency tools • Custom reports Proprietary and Confidential | 7 Production Process STRONGVIEW What is submitted? • Campaign Request Form What do we do • Validate Code • PSD Files • Render Test • Assets • Mobile Optimize* • HTML Files • Link/Open Tracking • Dynamic Logic Matrix • Dynamic Content • Target Definitions • Tests A UTOM AT ED WORKFLOW • 41 Point QA * Creative and responsive templates are an option Proprietary and Confidential | 8 How We Do It • We pair our technology with expertise Getting the most out of your programs takes a partnership of technology and services • We partner to determine the most effective approach The audience, the offer, the information is collected or developed together to accurately align our industry expertise with the power of your brand • We align expectations Your Account Team works together to turn your input into a brief as well as an initial strategy and execution plan • We deliver seamlessly With your approval, we begin to put your strategy into action by developing a strategic framework and an initial look and feel to your campaign • We continue to optimize beyond deployment The project doesn’t conclude just because it has delivered, the Account Team stays with you to validate its effectiveness and identify learning opportunities as we move forward Proprietary and Confidential | 9 How We Do It Better More Strategic • StrongView’s powerful self-service tool is used by our own experts, resulting in their delivery of full service capability resulting in less spend on production and a greater focus on program strategy. Greater Flexibility • From full services to supervised use of our tool by our experts to on-site training to self-service, we can seamlessly move back and forth among full, collaborative, and self-service models allowing clients to add or subtract services based on calendar or project needs. Seamless Integration • Integration with your data model and systems allows for a more succinct and streamlined look at your customers. Because there is no need to move all of this data from one place to another you can better access and leverage a single view of your customer. Proprietary and Confidential | 10 Achieving Success for Clients: Cooking.com WELCOME SERIES Analyzing the Data Welcome Series developed, includes progressive profiling strategy. Optimizing Against the Data Reduction churn by 29% and increased engagement by 198%. Analyses of customer base for persona alignment. Taking Action on the Data Response data used for further personalization of the content. Results Great Success Proprietary and Confidential | 11 Achieving Success for Clients: IHG INTERCONTINENTAL HOTELS GROUP Consolidating the process Launching sophisticated marketing initiatives and vertical-specific “bestpractices”, across all brands Optimizing the global effort Market leading messaging tactics, exposing subscribers to industry leading technology Converging providers, streamlining creative, minimizing vendor headcount Implementing the plan Utilizing existing data to leverage revenue driving / multi-lingual campaign add-on’s, and resources Innovation Forward thinking Proprietary and Confidential | 12 IHG: Results .5M 108 Revenue Growth 37% YOY Q4 2012 Q4 2012 66% 21% Revenue per email (RPE) Open rates Q4 2012 16% Click-thru rates (CTR) Proprietary and Confidential | 13 Summary Full Service Capability • • • • Account Strategy Creative Technical More Strategic • Our people leverage advanced tools that result in them requiring less billable hours Flexible Deployment • Full, hybrid and self-service options, with ability to move among them • Expand and collapse based on calendar needs Supports Central & Local Use • Central services can be deployed in combination with local office variations Proprietary and Confidential | 14 Questions? 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