NORTHUMBRIA UNIVERSITY
DESIGN
NEWCASTLE
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Our facilities - Newcastle
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MA Design Project
MA Design Management
MA Design Professional
Practice
MA/MSC Multidisciplinary Design
Innovation
MA Fashion Management &
Entrepreneurship
PhD
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Innovation Design Community
We;
• Respond to
– the increasing influence of design at a strategic level
– the growing acceptance across all sectors that innovation is key to business success
– the blurring boundaries both within the creative industries and across different
disciplines.
• Provide a deeper understanding of creativity and the tools you need to allow ideas and
innovation to flourish
• Offer opportunities to collaborate with external companies to provide opportunities to
engage in ‘live projects’
• Develop the communication skills needed to ‘sell-in’ your ideas
• Encourage reflective practice to enhance self-awareness as a designer and a person
• Foster a multi-cultural, multi-national, multi-disciplined community
• Ability to recognise and frame multi-perspective problem spaces
• The tools to make it happen, including developing Intellectual Property and business and
marketing plans
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Our Expertise
Mark Bailey
Teaching Fellow and Head of Learning and Teaching - Innovate
Has taught at Northumbria for the past 14 years, having previously spent ten years leading design and
development projects in the aerospace industry. Mark has also led a small design consultancy business
team.
Stuart English
Programme Leader for MA Design, Design Management and Design Professional Practice
A specialist in design practice innovation, Stuart’s work in relational problem framing has initiated new
methods, new products and new IP through inclusive approach based on design led entrepreneurship.
Stuart developed the multiple perspective problem framing as part of a PhD by publication which provides
the foundation for the development of on-going academic collaboration, new postgraduate curricula,
intellectual property and commercial value for business both through contract research and CPD.
Dr Kev Hilton
Postgraduate Research Programme Leader
Co-Founder of the Centre of Design Research at Northumbria University Design, Kev initially focused on
the use of 3D computer modeling, rapid prototyping and animation as an aid to informing design project
communities. As a Reader within Northumbria University Design, he is investigating Transformational
Experience Design, through subjects that include: Design Against Crime; Sustainability and Resilience;
and Gender Inclusivity.
Dr Irini Pitsaki
Senior Lecturer and Programme Co-Leader in Design Management
A specialist in Design and Strategic Brand Management of Cultural Projects with more than 10 years of
experience as researcher and lecturer in higher education, and 17 years experience as a professional and
consultant.
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MA Design
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MA Design
With Specialist Pathways in:
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3D Design
Fashion Communication
Fashion Design
Fashion Marketing
Graphic Design
Industrial Design
Interactive Media Design
Interior Design
Motion Graphics & Animation
Transportation Design
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MA Design is all about helping
students to understand the
nuances of design. It helps us
connect the design world to
the real world. It helps us to
explore the next step or
direction in our career through
a mix of projects and
classroom assignments.
Arijit Singha
MA Design–Transportation Design
India
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MA Design Management
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Collaborative Project
Proctor & Gamble
The Design Opportunity:
To identify and develop anew oral care product,
service or market sector which will innovate design
directions for P&G.
What the Students Did:
• Exploration and research into the way that a
persons interactions and relationships contribute
to the development of oral care habits.
• Identified gaps and improvement opportunities
within the market sector.
• Carried out essential market research with P&G
• Develop an Ideas-lab document to summarise
the innovation and mapping process to P&G.
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“My MA in Design
Management taught
me a great deal
about the value of
focusing on the end
user.”
Don Bombuwela,
Brandix Lanka
R&D Department
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MA/MSc Multidisciplinary Design Innovation
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Collaborative Project
BBC
Big Question:
What can a multidisciplinary group teach the BBC
about the possible futures for Radio?
Opportunities :
To increase the static listening figures of the
younger generation and build brand loyalty with
them for the future.
To explore the opportunities for commercial radio
partnerships.
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“The course gives you the
chance to work on new
technologies, and get handson experience.
All the tutors have good
industrial experience. They’re
good at engaging the
students – I never feel like I’m
just sat in a classroom.
Manpreet Singh
Multidisciplinary Design Innovation
MA/MSc
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MA Fashion Management and Entrepreneurship
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“I would recommend this
course to anyone who wants
to work in the fashion industry
and who are interested in
developing their
entrepreneurial skills in order
to be a leader in the fashion
business.”
Marisa Rojanasingsawad
Fashion Management &
Entrepreneurship
Thailand
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Where are they now?
Harshad Parashare
Studied:
Now:
MA Design Management
Lead Consultant
Digital Interactive Strategy &
Advisory |Cognizant Interactive
Cognizant Technology Solutions
Mersha Aftab
Studied:
Now:
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MA Design Management
Phd
Innovation Lecturer
Northumbria University Design
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Where are they now?
Manpreet Singh
Studied:
Now:
MDI MA/MSc
Design Consultant &
UI/UX Designer
Bikash Agarwal
Studied:
Now:
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MDI MA/MSc
Strategic Design Consultant
Founder/Partner
Agarwal Design Associates
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Where are they now?
Arijit Singha
Studied:
Now:
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MA Design–Transportation Design
Senior Design Engineer
Eicher Engineering Solutions
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