Presentation for motor-sports meeting in 2008
Motorsport Activities
Worldwide in 2008
Akinori Tokieda
General Manager
Motorsports Dept.
Presentation for motor-sports meeting in 2008
Yokohama Motorsport Activities Worldwide
ALMS
WTCC
IFM
VLN
Le Mans 24hours
RRC
RTCC
CCC
CRC
APRC
Super GT
IRC APRC
ARC
AJRC
Macau F3
Porsche Club Japan Challenge
Porsche GT3 Cup Brazil
Super GT
BRC
APRC
V8Utes
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FIA World Touring Car Championship
Spain, France, Czech, Portugal
Germany, UK, Italy (2x)
Japan
Macau
Mexico
Brazil
Presentation for motor-sports meeting in 2008
Macau Grand Prix
International Formula Master
After it begins to supply the tire to the F3
race that started in 1983, it becomes the 26th
anniversary in this year.
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SUPER GT
GT500 : Kondo GTR
GT300 : Porsche
GT300 : Nissan- Z
GT500 : Tsuchiya SC
GT300 : Shiden
It is a most competitive race in the world for tyre manufactures.
We are supporting two GT500 cars and 15 GT300 cars in this year.
Presentation for motor-sports meeting in 2008
Presentation for motor-sports meeting in 2008
2008 Le Mans 24hours
Tokai University Le Mans project
Super Visor : Professor Yoshimasa Hayashi
Driver
: Toshio Suzuki
(Daytona 24hrs winner)
Masami Kageyama (GT500 champion)
Haruki Kurosawa
Engine : YGK ( special engine for this project) Chassis : Courage
It was a first challenge to compete at the top category as a Student
team in the history of the Le Mans 24hour race.
Presentation for motor-sports meeting in 2008
All Japan Rally Championship
Australia V8 Utes
ADVAN-PIAA Rally Team
Car: Lancer Evolution X
Dr. : F.Nutahara J.Odagiri
Merdeka Millennium Endurance
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China Circuit Championship
China Rally Championship
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Rwanda was cancelled
Podium in Kenya
Presentation for motor-sports meeting in 2008
Asia Pacific Rally Championship
The Asia Pacific Rally Championship was inaugurated in 1988.
This is one of the regional rally series that spans multiple countries.
Presentation for motor-sports meeting in 2008
Asia Pacific Rally Championship
Our supported driver Mr. Dean Herridge won Pacific Cup.
Presentation for motor-sports meeting in 2008
Production in 2008
Production in 2009
Presentation for motor-sports meeting in 2008
Tyre production
2006
200
7
200
8
average
We have increased the production capacity of 18 inch in 2008.
There are some gap between real-production and capacity. We have to increase the
productivity, so we improved the tyre building machine and cure machine in 2008 too.
Presentation for motor-sports meeting in 2008
We have increased the production capacity, and we improve the productivity in 2008.
We still have some problem between the order and the production in 2008.
(1) Big increase the order in June, July, we don’t know the reason why.
(2) There are still some differences , especially 15 inch, 18 inch tyre production
Production policy in 2009
・We would like to concentrate our activity focus on touring cars in 2009.
・We will not disturb mono-supplier business for which you already have a contract.
・We intend to reduce single seater business.
・In order to start GT car business in 2010, we will try to supply some tyres to super cars.
Presentation for motor-sports meeting in 2008
ETA base Order in 2009
not including cross-ply
185/60R13 A021R YHPT
We got the pre-order, but how shall we manage this figure?
Total demands are 63000 pcs, and we produce 40% of annual demands (25000 pcs) now.
We have only a few order of 18 inch tyres, is this correct?
Some of mono-supply series impact our production, but it’s excellent. (Suzuki swift)
We will create new system to stock monopoly tyres in YRC or distributor.
Presentation for motor-sports meeting in 2008
Introducing New Product
Gravel Rally Tyre A053
Presentation for motor-sports meeting in 2008
New Product A053 for Gr-N Rally Car
NEW SIZE
N2557 170/650R15
N2558 170/650R15
N2559 170/650R15
N2560 170/650R15
A053R
A053L
A053R
A053L
A30
A30
A50
A50
（SOFT RIGHT）
（SOFT LEFT)
（MEDIUM RIGHT）
（MEDIUM LEFT）
The purpose of development：
★ improvement of grip and stability in a high speed
★ Special construction, and dimension for Gr-N car.
( Not suitable for S2000 )
The contents of improvement :
★ Shape of contact patch ( Review of profile )
★ Block rigidity ( Review of form & bigger block )
★ Stiffer side construction designed for Gr-N.
Presentation for motor-sports meeting in 2008
What’s changed?
Ａ０３５
Ａ０３５ｅ
◎contact patch
◎block rigidity
★Review of profile design
★Review of form & bigger block
Ａ０５３
Oblong block &
bigger block in
inside part to
improve lateral grip
To improve straight line
traction and braking
bigger block in
outside part to
improve lateral grip
Improvement of
Contact patch in
shoulder area to
change profile &
bigger block
Presentation for motor-sports meeting in 2008
PERFORMANCE CHART
Traction & braking
Lateral grip
Ａ０３５ｅ
Ａ０５３
Ａ０３５
High speed control
Response
Low speed control
Wear resistance
Presentation for motor-sports meeting in 2008
Recommendation of Groove Modification
We can modify the grooves to match with
the road condition.
Remove the red line to
improve traction and
braking performance.
HARD
→
LOOSE
→
WET
Presentation for motor-sports meeting in 2008
Motorsport Future Vision
Presentation for motor-sports meeting in 2008
GD100 is YOKOHAMA’s Mid-Long
Term Plan focused in 2017, our 100th
Anniversary.
Motorsport will support the company to achieve this target in connection
with building the Corporate Value and Strong Market Presence.
Strategy of MS Department
We will expand our MS activity all over the world.
We will develop “Win-Win” tyres.
Customer - Can Win
Distributor – Make Profits
Yokohama Brand - Strengthen Brand Image
Presentation for motor-sports meeting in 2008
Mid Term Target of MS Dept.
1) Worldwide Activities with Global Flagship Car
Manufacturers
2) Stable Supply of High Performance MS tyres
for Each Segment in Each Market
3) Yokohama MS Sales Network will be completed
by end of 2011
4) Support Environmental Technology within MS activity
Presentation for motor-sports meeting in 2008
Target：・expand our activity as global activity
・well balanced activity
・rationalise stocks within Yokohama
・professional approach (technical, service, sales)
・established global sales network in 2011
Global activity
Continue WTCC activity in 2010,2011
Getting position of BRIC’s No1、Asian No1･･･APRC, Touring car championship
Worldwide Activities with Global Flagship Car Manufacturer
Getting monopoly tyre contracts for some GT cars
Keep good results of GT500, GT300 to create Yokohama reputation for Asian market
Stable Supply of High Performance MS tyre for Each Segment in Each Market
GT (eg. Porsche, Aston Martin, Ferrari ,GT-R) tyre develop in VLN (Germany), Super
endurance race in Japan
Rally tyre development in APRC（Asia, Oceania)
Support Environmental Technology within MS activity
supporting eco-series, eco-car developing eco technology motorsport tyre
Presentation for motor-sports meeting in 2008
Previous mid term plan in 2007
2007
Formula
2008
2009
IFM mono-supplier ⇒Introduce Ecological tyre in 2009
German F3
Continue to supply Macau F3
Developing eco-technology tyre
Rally
WTCC
GT class
Super GT
Serial tyres
Development X977
at PWRC
Launch X977 as A053
⇒ expand the rally
business
Homologate 2007,2008 Continue to 2008～2009
2010
2011
Formula One tyre supplier
Using eco technology
Sufficient products line up
How to keep the mono-supplier
Developing for Porsche 997 at ALMS
Tyre sales for ALMS LMS eco technology tyre for prototype
Sell some tyres for LMS
GT500 2 win/year
Launch successor of A048
Review the contract of teams to sell all tyres
Getting Mono supplier by using A050
Correlation with BRICs sales Expanding the mono-supplier contracts in BRICｓ
Presentation for motor-sports meeting in 2008
Which categories are we doing motor-sports activity?
Single Seater
GT
F1
F2
Endurance race
FIA GT ALMS
GP2 FN
F3
Touring
GP3
EuoF3
British F3
Japan F3
German F3
Macau F3
IRL
Lemans 24
FA
Spa 24
IFM
A1
V8
DTM
V8 Ute
VLN
Super Endurance
super GT
Nurburgring24
Cup Race
Porsche
Brazil
Germany
Aston Martin?
CIVIC
STCC
PTCC
RTCC
CCC
SEAT
Portugal
BTCC
DTCC
IMSA GT3
Japan
WTCC
Rally
WRC
APRC
SARC
AFRC
IRC
Italy RC
JPRC Indian RC
CRC
BRRC
Presentation for motor-sports meeting in 2008
Japan
Why are we doing motor-sports activity?
Development & Promotion
GT500
Sales (decreasing FOC tyre)
GT300 Super Endurance
GT300
Gymkhana
Civic F4
Europe USA Asia
Technical development & Promotion
Development sales tyres
WTCC
VLN
MACAU GP GT500
APRC
BRIC’s
Building corporate image & reputation
CCC CRC RTCC
Consider :
Less worthwhile activities for Yokohama
no top teams on Yokohama
doesn’t fit in with company’s ecological policy
APRC
Japanese Rally
Dirt trial
ALMS
LeMans24HR
Drift
Gymkhana
Presentation for motor-sports meeting in 2008
New mid term plan in 2008
２００７
Acquire the contract
Super car, GT series
Japanese super GT
Sales tyres
２００９
２０１０
２０１１
National F3 championship monopoly supplier
IFM monopoly supplier
German F3
Launch a Karting tyre business in Asian and European Market
Macau f3
The driver has a good experience with Yokohama during their first step.
Formula car
WTCC
２００８
Continue supply in 2010,2011
Continue in 2008,2009
How to use it as promotion activity in each country
LMP1,LMP2,GT1,GT2tyre developing in ALMS
Porsche 997
How
to
develop
the
GT2
tyres?
（ALMS）
Acquire Aston Martin cup
Link up with OEM business
GT500
one
win
GT500ﾞ
To develop new technology using GT500
Toyota No3
2 times win
Supply three cars manufactures?
300champion
Promote monopoly supplier activity
introduce A048succesor
Asian Touring Championship・BRICｓ
Crosslink with China market
Target is AsianNo1,BRIC’sNo1
Developing Eco technology tyres
Gravel event
WRC Pirelli
Evaluation X977 introduce A053
Review products line up of Rally tyre
Main target---BRIC’s・eastern Europe, south America
Future focus on Gravel
Our activity concentrates on the circuit , especially touring cars and GT cars .
We have to do some rally program in developing countries.
We review our involvement with IRC as soon as possible.
Presentation for motor-sports meeting in 2008
THANK YOU VERY MUCH
FOR
YOUR KIND ATTENTION