Panasonic Communications
Solutions Group
Why Panasonic?
Panasonic – A Household Name
 The 47th largest company
in the world
 We spend $5 billion annually on
research and development
 We design, build and sell over 14,000
products worldwide
2
Panasonic – A Commitment to R & D
The World Intellectual Property Organization,
which tracks the number of patent applications
filed around the world, reported that Panasonic
ranked Number 1, as the world’s top filer for
patent applications in 2007.
3
Panasonic Small Business Telephone Systems Market Share – North America
Panasonic Is #1
26.7%
●
The Market Leader in Small Business Telephone
Systems (2-40 extensions) for North America

●
11.9% 11.2% 10.6% 9.8%
8.5%
#1 Choice of Integrators Eight Years in a Row

●
#1 market share in 2009 - 2011 (1)
Custom Electronics Industry’s Top 100 Integrators
Rank Panasonic Business Phone Systems Well
Ahead of Competing Brands at 66% of
respondents (2)
“Panasonic was a dominant force in the North
America small PBX market handily leveraging the
company's favorable brand recognition on electronic
products” according to Eastern Management Group (3)
4
(1) T3i Group (sum of key/hybrid, PBX and converged business telephone systems)
(2) CEPro Magazine’s CEPro 100 Brand Analysis, published June 2011 by EH Publishing
(3) “2010 PBX Sales in North America Grew 16 Percent”, by Eastern Management Group, published by nojitter.com
Panasonic Small Business Telephone Systems Market Share – Global
WORLD CORDED PBX/IP PBX MARKET
Manufacturer Market Shares, by Volume, Extensions Sold, Below 100 (excl Micro PBX)
26%
21%
15%
14%
13% 13%
12%
4%
2010
th
er
s
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tic
V
er
1% 1%
L
2% 1%
O
1% 2%
K
A
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E
2% 2%
a
rk
s
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ite
M
L
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et
w
cs
so
n
su
G
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ri
2009
2% 3%
ib
3% 3%
n
g
tr
a
According to MZA Ltd., The World PBX/IP-PBX Market Competitive
Environment 2011, published July 2011
S
am
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P
an
as
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3%
os
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5% 5%
T
5%
s
6%
lb
ra
6%
In
te
7%
co
7% 7%
C
is
8%
5
Legacy of Enhanced Communications Solutions
 Manufacturing communications products since 1986
 U.S.-based engineering team, plus in-house
technical support
 Produced over 100 million
z phones
 Design, Engineer, and Manufacture 80%
of Components
 ISO9001 Certified Factories
6
BTS Low Failure Rates – Comparison Chart
7
A Commitment to Environmental
Sustainability
 ISO 14001 Certified

Lead-Free Production Process
 Leaders in the eco movement since 2003
 RoHS Compliant (Restriction of Hazardous
Substances)
8
Answering the Call
for the Business World
 Total Solutions for the
Small Office: Print, Fax,
Phone, IP Camera, Digital
Signage
 Best in Class Wireless
Solution
 Dedicated to the
development of core
technologies
* Per T3i Group (sum of key/hybrid, PBX and converged business phone systems)
 Backwards-compatible
technology provides
businesses with the
flexibility to grow at their
own pace
 Leading Provider in North
America (< 40 Exts)
Business Phone Systems
market (full year 2009 and
2010)*
9
Panasonic – Focused on the Customer






Customer-driven product development
Rapid response to engineering issues
Problem resolution to the component level
Guaranteed rollout schedules
Long-term parts supply, product lifecycle and
service and support
One point of contact for
quality and support
10
Solutions Provider for some of the World’s Most Successful Companies
11
Panasonic – Best-in-Class Technical Support
•
Access to Priority Technical Support from Experienced
and Professional Panasonic Qualified Support
Specialists
•
Priority Technical Support and placement in queue for
qualified Silver, Gold, Platinum & Diamond Dealers
•
Priority support for Panasonic VoIP solutions
(Configuration Support
– Pre-installation)
•
Troubleshooting Solution and Product Support for
complex IT environments
12
Panasonic – Best-in-Class Technical Support (Continued)
•
Significant Technology Investment for Online
Knowledge Base and Call Logging and Tracking
Systems
•
Streamlined support processes being implemented,
improved service levels
•
Access to Btsdealer.com for Online Diagnostic
Tools, Software, Tech Notes, Manuals, Webinars
and Product Information
•
Average # Calls Taken by Metal & Diamond Dealers:
590 per month YTD 2008
•
Average Wait Time for Metal & Diamond Dealers:
13 mins YTD 2008
13
Dedicated to providing the Best Customer Experience
 Product Is Sold Through Distribution
 Master Distributors and Systems
Integration
 300 Contract Integrators and Over 2000
Certified Dealers
 Sales Engineering Supports Field Sales.
Problems Are Escalated to Headquarters,
Engineering Team or Factory Engineers.
14
Panasonic Business Solutions – A History of Innovation
1986-1991
1992-1996
2003-2008
3x8 / 6x16 / 12x32 /
336-port
Analog PBX
16-port to 512-port
ISDN Digital PBX
and Voice Mail
16-port to 1024-port
Converged IP PBX
and Voice Mail
10
10
15
Launch Schedule – BTS
2008
Model Name
July
TDA600
Large
MPR V. 5
SLC24 (KX-TDA6178), 8-Ch DECT Cell Station (KX-T0158)
ESVM4 on OPB3（ｗ-Music improvement, KX-TDA0194)
NT300 Compatibility w/IP EXT16
December
Medium
TDE600
March
TDA100/200
TDE100/200
MPR V. 5
April
MPR V.2
(Ver. 1.1)
IT / Server Looking
Pure IP-PBX
Same as TDA600
DECT Wireless (KX-T0155, T0158, TD7685, TD7695)
ESVM4 on OPB3 （ｗ-Music improvement, KX-TDA0194)
DISA-AA /Queuing MSG
Support NT300 w/ IP EXT16
October
NCP1000
Communication Assistant
NCP500
Small & Residential
January
TDA50
MPR V. 5
8-Ch CS (KX-T0158, ESVM2 card （ｗ-Music improvement, KX-TDA5194)
DISA-AA /Queuing MSG, High Density CS
February
SIP Trunk
TAW848
Phone Assistant
DECT Wireless
IP Conf.SP-Phone
April
TD7685/7695
T0155
June
Ver.1.7
256 clients, Voice Mail Assistant
November
TD7696
TDA0156
TD7696 : New DECT Wireless Handset
w/ IP54 standard and shock resistance.
TDA0156 : 4ch Cell Station with Interface (TDA0144)
October
KX-NT700
16
Panasonic PBX Portfolio – a Winning Strategy
2007
Model Name
Large
TD500
2008
2009 -
TDA600
TDE600
Medium
X5/S6
CSLC16
TDA100/200
X7/S8
4Q
TDE100/200
IP Enhancement
w/New MPR Card
DHCP Client
SNMP
SVM function
Small
Pure IP-PBX
X5/S5
TDA50
MPR Ver. 4.0
X5/S6
IP-EXT4
IP-EXT4
X5/S5
TAW848
MPR Ver. 4.0
ICD Group Log when Answer
X6/S7
TA824
Ver. 3
4-VM Port
17
Desk Phone and Voicemail Portfolio
DPT
T7600 Series
2008
2007
CATEGORY
System Telephone
T7700Series
APT
2009 -
T7667
IP-PT
X7/S8
NT300 Series
NT136
NT265
Firmware Update for TDE
Multi-site support
Wireless
TD7896
2.4G
TD7690
TD7690/TD7680
T0141/TDA0142
X7/S8
TD7694/TD7684
T0151/TDA0152
Compact / Low price
DPT 2ch / CSIF 3ch
S3
US DECT
TD7695 /TD7685
Compact / Standard
T0155/T0158
S11
DPT 2ch / High Density 8ch
Under study
WiFi soft-phone
For PDA
Voice Mail
X11/S12----->A2/X3
X6/S7
TVA50/200
IP 8ch
Ver.2
-Scheduled Back-up
Ver.2.1
- VM Assistant
18
Panasonic – NetCam Market Leadership
Network Camera Market Share
(Dollars)
Network Camera Market Share
(Units)
Toshi ba
1%
S ony
2%
Panasonic
29%
L inks ys
33%
Li nksy s
14%
S ony To shib a
3%
5%
Panasonic
26%
D-Lin k
11%
D-Li nk
15%
A xi s
2 0%
Ax is
41%
Source: NPD, Retail & DMR Channels, Dec 2007
19
Panasonic – NetCam Transition (Residential)
2006
$350
2007
2008
2009
Pan/Tilt
C131A: $299
C30A: $299
• Wireless
• MPEG4
• Pan/Tilt
• Wireless
• Pan/Tilt
$300
C160A: $299
Outdoor
• Outdoor
• Sensor Light
• Proprietary PoE
$250
C111A: $199
C10A: $199
• MPEG-4
• Pan/Tilt
• Pan/Tilt
$200
C121A: $199
C20A: $199
• Wireless
• I/O ports for integration
• Wireless
$150
C140A: $199
• Outdoor
• Proprietary PoE
Fixed
$100
C1A: $99
• Basic Fixed Camera
$50
C101A: $129
• MPEG-4
• I/O for Integration
• ProprietaryPoE
20
Panasonic – NetCam Transition (Box Commercial)
2006
$1,000
2007
2008
2009
M371A: $1099
$999
• Outdoor
• Wireless
Outdoor
M531A: $899
$900
• Outdoor
• MPEG-4
• Power Over Ethernet
M331A: $899
• Outdoor
$799
$800
M515A: $799
Pro-Line
$700
• Megapixel
• MPEG-4
• Power Over Ethernet
M311A: $599
• Basic Model
M511A: $599
$600
• MPEG-4
• Power Over Ethernet
$500
$499
21
$400
Panasonic – NetCam Transition (PTZ Commercial)
2006
$1,600
2007
2008
E481A: $1499
• PoE
M581A: $1399
$1,500
• PoE
• 21x zoom
• SD Card
$1,400
M381A: $1499
$1,300
• 2 Way Audio
• 21x zoom
• SD Card
$1299
$1249
$1,200
$1,100
PTZ
$1,000
$900
M580A: $999
• SD Card
• 21x Zoom
$800
$700
22
$600
Panasonic – NetCam Transition (Dome Commercial)
2006
2007
2008
2009
M547A: $1,099
$1,000
• Outdoor
• 2.3x Auto Varifocal
• Rotation / Tilt
$900
Varifocal Pan/Tilt
$800
M527A: $899
Fixed Dome
• 2.3x Auto Varifocal
• Rotation / Tilt
• Wide Angle
$700
M403A: $649
$600
• Power Over Ethernet
• SD Card recording
$500
$400
$300
23
$200
Thank You