HP solutions for
Graphics Industry
(with a closer view on Large Format Printing and Packaging Solutions
CroPack event
13. June 2013
Joerg-Peter Kober
Market Development Manager GSB LFP
Germany/Central & Eastern Europe
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Massive global reach
• Fortune 11 – U.S.
• Fortune 28 – Global
• 1 billion customers in over 170 countries
• Over 350,000 employees
• FY ’12 Revenue $124 B
• World‘s largest provider
of information technology
systems & infrastructure
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Corporation
HP
PPS
HP
PPS
GSB
SCITEX
LFP
Customers
GSB
Latex Design Scitex Indigo
Our core strengths
Market leadership
#1 or #2 in nearly all our core markets across consumer, SMB and enterprise
Winning portfolio
Unique IP for hybrid and connected world
Innovation & technology
Investments in R&D and M&A
Global brand & reach
Expanding coverage in 170 countries
Scale/supply chain
Best-in-class cost structure
Financial strength
Balance sheet and recurring profits
People
Strong leadership team and 350,000+ talented people
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Leadership across the board
World Wide
#1
47.0% Inkjet printers
Printing and
Personal Systems
Group (PPS)
#1
33.0% LaserJet printers
#1
60.0% Production Color Digital Presses (Indigo)
34.0% Signage Industrial
#1
21.0% Signage Commercial
#1
#1
55.0% DesignJet
Market Share
0%
10%
20%
30%
These rankings are updated quarterly from the independent analyst organization IDC
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
40%
50%
60%
R&D second to none
In Graphic Arts alone $1 billion invested in the past 4
years.
Only company to offer thermal inkjet, liquid
electrophotography, dry electrophotography
and piezo technologies
30,000+ technical contributors
Acquisitions of leading edge companies
Business groups enhance core products, services
and customer experiences
HP Labs innovates “beyond” the roadmaps
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP THERMAL INKJET TECHNOLOGY
HP OFFERS BROADEST AND DEEPEST SYSTEM PORTFOLIO
Covering all major applications
Applications
Marketing
collateral
Publishing
Packaging
Info prints
Indigo
Web press
SPS
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Scitex
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Photo

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Specialty office

• Digital technologies
create new markets and
opportunities

Signage
Direct mail
Designjet
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• HP has an unmatched
portfolio of end-to-end
digital color graphics
solutions
• Winning innovation
• Strong partner network
Workflow
solutions
Intellectual
property
Order &
Creation Submission Prepress
Liquid ep
Thermal
inkjet
RIP
Loading
Thermal
inkjet
Press
Finishing
Piezo
Fulfillment
Thermal
inkjet
• Workflow solutions from
the world's largest IT
company
HP Scitex
The broadest solution bandwidth in LFP
New
HP
Scitex
XP2500
200
HP Scitex
FB700
HP Scitex
FB500
Rigid media
HP Scitex
XP5500
HP Scitex
XP5100
300
HP Latex 3000
100
HP Latex
820/850
sqm/h
400
HP Latex 600
500
0
HP Scitex FB7600
HP Scitex
TJ8350/
8600
Flexible media
Max. print speed
HP Scitex FB-Series
New
Why…?
MARKET TRENDS DRIVING DIGITAL GROWTH
Shorter runs, on
demand
Versioning &
variable content
New
applications
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Sustainability
pragmatism
The big digital challenge
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
DISRUPT THE SIGNAGE MARKET AND GO BEYOND
Addressable Market Opportunities / Applications
Signage
Total market
Addressable
Vehicle wraps
6.2B m2
3.9B m2
Decoration
Corrugated
Packaging
(mostly analog)
(mostly analog)
17B m2
73B m2
add. tbd
add. tbd
Signs
New
market
Outdoor advertising
Photo & Fine art
POP/POS Retail
Events & exhibitions
* Early
estimation
withCompany,
currentL.P.technology
© Copyright 2012
Hewlett-Packard
Development
The information contained herein is subject to change without notice.
Long
term
GROWTH OPPORTUNITIES - DECORATION
Wall Murals
“Wall-Pop”
Floor
Borders
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Wallcovering
Furniture
GROWTH OPPORTUNITIES – Odor-less green signage in
critical environment
“When Bruno presented us with the opportunity to print
the graphics using HP water-based latex inks, we
immediately said ‘yes’ knowing this solution would meet
our environmental requirements.“
— Tanguy de la Bourdonnaye, director of the hospital.
•
Latex or „Greenguard“ and AgBB certified
UV inks
•
Application: Interior decorations for the
Deauville Hospital
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
GROWTH OPPORTUNITIES - VDP
Variable Data Printing
• Every Page Is Different
• Optimized workflow process
Print to pack
• Printing according to the packing (placement)
order
• Saving collation
• Start distribution immediately
• Gardner story:
The largest variable data job ever…
63,000 large format prints…
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
GROWTH OPPORTUNITIES - PACKAGING
•
•
•
•
Samples
Short runs
Versioning
Market research
• FSDU
• Any other display
and shelf units
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Our packaging
Portfolio
© Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
HP Indigo Labels and Packaging: Applications
Labels and Packaging
• Prime labels
• Flexible packaging
• Shrink sleeves
• Folding cartons
• Flexible tubes
• Pillow Packs
• Sachet
• Lidding for trays
• Laminated Beverage
• Twist Packaging
Application Growth 2009-2011:
+78%
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Indigo Value for Folding Cartons & Flexible Packaging
 VERY minor prepress required vs. tedious
conventional separation process
 Ultra high quality text, line work, images,
shadows, vignettes
 Produce customer press proofs that “mirror”
production run
 Hit your color target and reproduce your color
time and time again
 Accelerate “time-to-market” for your customers
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Indigo Label and Packaging: Product line
Electrophotography
Digital Electroink technology that provides ultimate quality and color gamut
Labels and Packaging
Narrow
Wide
Labels &
Sleeves
New
HP Indigo WS4600
Flexible
Packaging
HP Indigo 20000
HP Indigo WS6600
New
Folding
Cartons
HP Indigo 30000
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Scitex: Applications
Packaging Market
• Displays – high quality, direct-on-board, wide format
(1.63X3.2)
• Retail ready packaging
• Boxes – high quality short run boxes:
• Seasonal
• Prototypes
• Re-makes
• Sales samples
• Market tests
• Versioning
• By demand
• Additional applications: POP, White Ink, Flexible
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Large Format and Scitex: Product line
Thermal Inkjet & Piezo technologies
Deliver superior Latex & UV technology solutions
Large Format & Industrial Rigid Substrate Solutions
Industrial Printers
Industrial presses
Low Volume: Proofing & prototyping
HP Scitex
FB500
Printer
Medium Volume
HP Scitex
FB700 Printer
High Volume: High quality ,direct to
board , wide format (1.65 x 3.2 m)e:
HP Scitex FB7600
HP Scitex FB Press
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Answering the customers needs for :
short runs
Lower CPC
Faster TAT
Print on Demand
high value/quality
products
Quality (compare to
Flexo, close to Offset)
Versioning
Nearly any media
and direct to media
Confidence to
convert
Market leader
Environmental
Differentiation
Reduced waste
Platform scalability Certifications
HP technology &
solutions
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Our partners
HP Media
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Recent installation at NS Plakat/Novi Sad
FB 7600 Video
26
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
What it means for You?
What prevends You of next
step into Digital Printing ?
Any questions? Hvala for attention!
...explore our live print samples and
printing solutions at 1000m²
Barcelona Demo Center
...meet us from 25.-29.June in London
at FESPA 2013
...talk to us!
Find us in social networks and nearby!
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.