PITT COUNTY
HEALTHY CORNER STORE
INITIATIVE
D I A NA V E T T E R C R A F T
AC C E S S TO H EA LT H Y FO O D S
C O O R D I NATO R
TA K E ST E P T WO I N I T I AT I V E
PITT COUNTY DEMOGRAPHICS
• Race/Ethnicity
• 58.9 % White
• 34.1% African Americans
• 5.5% Hispanic or Latino origin
• Poverty
• 25.5 % live below poverty level
• Fewer than one in four Pitt County adults eat the
recommended five or more servings of fruits and
vegetables daily
• More than one in four Pitt County adults eat fast foods four
or more times per week
• Greenville is ranked #1 among United states cities with fast
food density.
HEALTHY CORNER STORE BENEFITS
• Accessibility of fresh fruits and vegetables for underserved
populations located in food deserts throughout Pitt County
• Support local farmers
• Nutrition Education/Taste Testing for customers
• Provides community support to the stores
• Economic improvements
• Building partnerships with owners and farmers
PILOT CORNER STORE BENEFITS
• Pilot Store Owner is an advocate model for other store
owners
• Developing strategies and assessment tools
• To be used for other stores
• Modify strategies and/or assessments
PARTNERS IN STEERING COMMITTEE
Corner Store Owners
Local Farmer Representative
East Carolina University
North Carolina Department Agriculture (NCDA) Assistant
Marketing Director
• Active Living By Design
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• Logistics of Steering Committee
• Meets periodically to discuss any challenges or successes.
SUSTAINING FRESH FOOD IN CORNER STORES
• Looking at policies to encourage more stores to have fresh
foods
• Zoning Economic
• Development (providing incentives to the store owners)
• Work with City Council on public safety near corner stores
• Expanding Steering Committee to Role
• Building Community Involvement
• Connecting Community Gardens to this process
RESOURCES
Websites:
www.takesteptwo.com
www.healthycornerstores.org
Contact Information:
Diana Vetter Craft
Access to Healthy Foods Coordinator
Phone: 252-902-2273
Email: DLVetterCraft@pittcountync.gov