APPLE, GOGGLE,
AND
MICROSOFT OF BATTLE
FOR
YOUR INTERNET
EXPERIENCE
BACKGROUND
 The three Internet titans – Google, Microsoft, and Apple
– are in an epic struggle to dominate consumer Internet
experience.
BACKGROUND
 There are competing on several fronts:
- Digital content : from music to videos and online
books for sale
- Physical devices : Apple’s iPhone, Google’s Android
phones and Microsoft’s Windows 8 phones as well as
tablets
Q1. COMPARE THE BUSINESSMODELS AND AREAS OF
STRENGHT OF APPLE, GOOGLE AND MICROSOFT
 They have different business models and strategies.
 Apple, Google and Microsoft are three major companies
who seek to dominate the internet user’s experience.
 They come to the platform with their own proprietary
strengths.
APPLE BUSINESS MODELS
 Apple business model is to create value
of their mobile hardware devices as
well as software applications through
their extensive innovations.
 Apple is the leader in mobile software
applications.
 Apple offers approximately 700,000
applications for their devices, and
takes a 30 percent cut all app sales.
 Apple’s iOS is one of the major OS
system for mobile computing market.
GOOGLE BUSINESS MODELS
 Google business model are Internet search and spread
advertising network through mobile devices.
 Google is dominant in search engine and has about 80%
of the search market.
 Google is as strong as the size of its advertising network.
 Google develop Android operating system, which used on
almost 60 percent of smartphones worldwide.
 Through the Android platform, Google is increasing its
market shares into the mobile market.
MICROSOFT BUSINESS MODELS
 Microsoft business model is to focus in PC operating
system.
 Microsoft Windows XP, Windows 7, and Windows Vista.
 Microsoft concentrates on creating user-friendly
operating systems, which 95% of all computers use.
 They have worked to make technology accessible to
everyone.
 However, they are moving towards services and breaking
into the search advertising market.
AREAS OF STRENGTH OF
APPLE, GOOGLE AND MICROSOFT
 Likewise, in the struggle to dominate new technology,
these three internet titans come with their own
strengths backing them.
 Its mobile devices, such as the iPhone and tablets, the
iOS and Mac OS X are at the core of Apple’s strengths.
 In addition, they manufacture their hardware, run
devices with their own software, and retail own
products.
 These devices have become very popular with iPhone
bringing in 30% of the company’s revenue.
AREAS OF STRENGTH OF
APPLE, GOOGLE AND MICROSOFT
 Consumers must use iTunes and the App Store for the
functionality of their devices.
 Their closed platform insures profits from Apple’s
250,000 apps and thousands of music selections.
 Because Apple leads the market in mobile devices this
also strengthens their competitive edge.
AREAS OF STRENGTH OF
APPLE, GOOGLE AND MICROSOFT
 Google strengths come from their domination
advertising through their search engine.
in
 Furthermore, their Android OS controls a decent portion
of the mobile market share, and it is growing.
 Another one of Google strengths is that it does what
Apple does not : it allows their system and apps to be
accessible to various devices, which broadens their
reach.
AREAS OF STRENGTH OF
APPLE, GOOGLE AND MICROSOFT
 Finally, Microsoft still leads the computer market with
their operating systems and computer productivity
software.
 Although each of these companies differ in their business
models and strengths, one thing is for certain, they all
seek to come out victorious on the upper echelons of the
technological worls.
AREAS OF STRENGTH OF
APPLE, GOOGLE AND MICROSOFT
Leader in mobile
phone
applications –
App Store for its
iPhone
Dominate in
advertising
network with
their search
engine
Leader in PC
operating system
and Desktop
productivity
software
Q2. WHY IS MOBILE COMPUTING SO IMPORTANT
TO THESE THREE FIRMS?
 Mobile computing is very important to Apple, Google
and Microsoft because of the scope of the market.
 Analysts predict that by 2015, mobile devices will
account for the majority of internet traffic.
 Billions of dollars fuel the race with the leader getting
the biggest portion of the projected $400 billion ecommerce market.
 All three desire to capitalize on this market and hold
the greatest shares.
 So, mobile computing is important for these firms
because they want to maximize profit and market share
by being aware of this changing trends.
Q2. EVALUATE THE MOBILE PLATFORM OFFERING
OF EACH FIRM.
 Apple is the leader in mobile software applications
(offers approximately 700,000 applications) through the
popularity of the App Store for its iPhones.
 A vibrant selection of applications distinguishes Apple’s
offering from its competitors’ and gives a measurable
head start in this marketplace.
 Google offering Android operating system, which its
used almost 60 percent of smartphones worldwide.
 Google offers Android for free to manufacturers of
handsets that run the operating system.
 Via Android, Goggle hopes to control its own destiny in
increasingly mobile world.
Q2. CONT’s
 Microsoft hasn’t given up trying to establish a cloud and
mobile presence.
 Its office 2013 productivity suite operates in the cloud
as well as on the desktop, giving user the option of
saving documents to Microsoft’s SkyDrive cloud storege
service.
 Microsoft launched its Surface tablet computer around
the same time as the launch of Windows 8 operating
system.
Q3. WHAT IS THE SIGNIFICANCE OF APPLICATION AND
APP STORES TO THE SUCCESS OR FAILURE OF MOBILE
COMPUTING.
 The apps make mobile computing useful and unique.
 Because apps allow users to customize their mobile
devices to meet the individual’s professional and
personal needs, mobile computing continues to expand.
 Although many people purchase the same device, once
personalized, no two mobile machines are the same.
 Availability and functionality of apps increases the
demand for mobile computing.
 Likewise, when those features are not present, the
market decreases.
Q4. WHICH COMPANY AND BUSINESS MODEL DO YOU
THINK WILL PREVAIL IN THIS APIC STRUGGLE?
 Applications greatly enrich the experience of using a
mobile device.
 Whoevers creates the most appealing set of devices and
applications will drives a significant competitive
advantage over rival companies.
 Right now that company is Apple.
 Therefore, we think Apple will prevail in this epic
struggle.
 Due to technology changes, people tend to use mobile
device rather than PC because we can do many things
such as listen to music, watch video and playing game
anywhere by using mobile phone.
 Mobile supremacy is the advantage that Apple has as
compared to other.
Q4. CONT’s
 In addition, Apple works to keep their loyal customers
happy through customer service.
 Apple helps the customer to feel safe and secure in
their purchase and in using the apps.
 However, all the players must be aware that industry
changes too quickly for one company to be dominant for
very long.
 It is important to note that most of the revenue will
come from advertising. Google currently has the major
share of the Web-Based advertising market, however
Microsoft and other market entrants will be a major
threat to them.
 By contrast, those companies need to collaborate each
other rather than head-on collision to compete for the
consumer internet experience.
Q5. WHAT DIFFERENCE WOULD IT MAKE TO A BUSINESS
OR TO AN INDIVIDUAL CONSUMER IF APPLE, GOOGLE OR
MICROSOFT DOMINATED THE INTERNET EXPERIENCE?
 Consumers would be forced to buy only one product and
use only one service.
 They would create a monopoly and the positive would
be they would create a standard.
 They would affect quality; prices would be as high as
possible because they would have no competition.
 No competition means nobody could force a monopolist
from the outside to improve products, diversify rang or
products and lower price
Q5. CONT’s
 Right now it is too early to tell who would dominate the
internet experience but it is good to have competition
than just one market leader.
 Apple has more users than Goggle in the number of apps
available to users.
 This distinction is more and more closing because of
Google’s android o/s, and there are lots of developers
who make apps for android.
 We think the companies have to try to predict what
paltform will be for employees and consumers.