#IBMz
IBM z Systems: Empowering Digital Business Innovation
through Mobile, Analytics, Cloud and Security
José Castaño
Director: z Software Technical sales
#IBMz
The market is moving, forcing businesses
to transform
Explosion in
transaction growth
Analytics is
moving to real time
Hybrid cloud is the
new standard
driven by mobility
and the Internet of
Things
to capture new
opportunities at the
point of impact
for delivering service,
agility, trust and
efficiency
© 2015 IBM Corporation
2
#IBMz
The new imperatives for digital business
Availability
24x7x365
application
availability
Response Time
Users expect
<1 second
app utility
Personalization
80%
of Marketers send
the same content to
all subscribers
Trust
Integration
Scale
70%
91%
35%
lack confidence in
data security
of new customer-facing
apps access mainframe
mobile transaction
growth annually
© 2015 IBM Corporation
3
#IBMz
IBM z Systems enable clients to create new
possibilities to drive progress through CAMSS
Offers personalized services to
support 10M new customers
through mobile.2
Analyze and process 3M medical
claims per week saving $65M for
patients and their health plans
Mobile
Cloud
Creating a cloud for Africa’s
offline 85% to bring burgeoning
markets online..
Analytics
Security
Social
Exploits social analytics to ensure
service continuity for delivery of $1B
in value every six minutes
Delivers trusts and confidence
56,5820 transactions per second
© 2015 IBM Corporation
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#IBMz
Mobile is unleashing the 24x7 consumer,
and opening up new markets
Banking and Financial Services
Deposit a check, move money, check balances
instantaneously, track portfolio, get alerts, receive
quotes, execute trades
Travel and Transportation
Check flights, book reservations,
choose seat assignments, check-in
and streamline car rental process,
hotel reservations
Automotive
Enable mobile sensors for
diagnostics and safety
Insurers
File claims, provide quotes, compare
prices, enroll, view policies, capture
data to develop new offerings
Retailers
Deliver personalized offers for cross sell, up-sell
and establishing customer loyalty through mobile
© 2015 IBM Corporation
5
#IBMz
IBM z13 – The premier data and transaction
server for the mobile generation
17 to 37%
2.5B
36%
transactions per day
faster response time
141 cores and 40%* more
capacity in a single system
2X* performance
improvement with crypto
coprocessors for more secure
transactions
10 TB* memory plus 2X
lower cost per
transaction
Performance, scale, intelligent I/O, and
security enhancements to support
transaction growth in the mobile world
z/OS Connect provides consolidated REST
APIs for all z/OS transactions
Seamlessly channel z/OS transactions to
mobile devices with MobileFirst Platform
increase in cache size
320 separate channels
dedicated just to driving I/O
throughput
16 Gbps FICON links for
faster throughput
* Compared to zEC12
IBM MobileFirst Platform for iOS specifically
for iOS mobile apps
Enable end to end security from mobile
device to mainframe with z/OS, RACF® and
MobileFirst products
* Compared to zEC12
© 2015 IBM Corporation
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#IBMz
IBM z Systems bridge Systems of Record with
Systems of Engagement for optimized service
delivery
MobileFirst
Platform
(on-prem)
Serving mobile data directly from z/OS is 40% less
CICS
IMS
WebSphere
Analytics
MobileFirst
Platform
(cloud)
z/OS Connect
MobileFirst Platforms run
either on-prem (using Linux
on z Systems) or in the cloud
(via Bluemix)
DB2
Analytics run on SoR
system for optimal
performance
and security
expensive than exporting to a system of engagement
© 2015 IBM Corporation
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#IBMz
Speeding
transportation
with a mobile
ticket application
Processing a
surging tide of
mobile payments
quickly and
securely
Providing the
highest level of
protection for
classified
communications
© 2015 IBM Corporation
8
The Mainframe Mobile App Throwdown
is back for 2015!
Mobilize your mainframe in our fun app-building contest for z
Systems clients & business partners!
FAST
FUN
FREEBIES
Prototype an app in
days or weeks, not
months – try
something new!
Learn and get
tips from our epic
IBM zMobile
experts
Prizes include
passes to Edge
2015 & mobile
design help
Register now at
ibm.biz/mmathrowdown
and submit your app by April 12th
#IBMz
As mobile becomes more pervasive, analytics
can drive true differentiation in engagement
“Thank you for your
request, please find below
your account balance as at
close of business…”
“Other customers who
purchased this product
also purchased…”
Postal
Web
One-off custom queries response in hours / days
based on historical analysis
80s / 90s
Product association response in near real time
based on historical analysis
2000s
“Here is a voucher for a new
product we think you will like
which is located in the next
aisle in the store…”
Mobile
Personalized offer based on
situational awareness response and analysis in real
time
2015
Analytics provides new opportunities to extract the most value
out of every interaction and transaction
© 2015 IBM Corporation
10
#IBMz
Data is the newest resource for competitive
advantage
7.6%
$13
$226
boost
for every
dollar spent
billion
to customer lifetime
value for firms
using engagement
analytics
nucleus estimate
of analytics
payback; 1.2 X more
than 3 years ago
estimated fraud
loss to healthcare
every year
Source: Aberdeen Group
© 2015 IBM Corporation
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#IBMz
Analytics implementations have grown in
complexity
Significant complexity
Separated data warehouses
Analytics latency
Transactional data is not readily available
Lack of synchronization
Data is not easily aggregated and fresh
Data duplication
Multiple copies of the same data
Excessive costs
Of moving data around
© 2015 IBM Corporation
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#IBMz
… So a new deployment strategy is needed
Bring the analytics to
where the data and
Deliver real-time
insights at the point of
impact
Transactions
Manage data lifecycle
and governance
transactions originate
Analytics
for greatest value
72%
Eliminate redundancy
and avoid ETL
say greatest value
will come
from analyzing
transactional data
55%
of enterprise
applications need
mainframe to
complete transactions
© 2015 IBM Corporation
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#IBMz
IBM z13 – An integrated transaction and analytics
system for right time insights at the point of impact
IBM DB2 Analytics
Accelerator for z/OS and DB2
BLU for Linux further
accelerates queries for faster
insight
SIMD delivers accelerated
analytics processing for
mathematical optimization
Reduce cost, move
Oracle workloads to
DB2 in-memory
computing
Optimize decisions,
solve complex
problems faster
zEDC reduces data transfer time
and storage cost by up to 75%
16 Gbps FICON links reduce
latency for workloads such
as DB2
Garner new insight, use
Hadoop analytics on TX
and log data
zIIPs help to lower the cost of
ownership helping to help
connect, manage, extend,
and protect data
Act faster, analyze and
score transactions as
they happen
© 2015 IBM Corporation
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#IBMz
Moving data off of z Systems is costly
To move 1TB of data
daily off z Systems
can cost over $10M
over 4 years
x86
ETL
z13
Analytical
Data
ETL
Analytical
Data
System costs =
ETL
ETL
Assuming 4 cores on z13 running at 85%
utilization and 12 cores on x86 servers run at
15% utilization, transfer will burn
519 MIPS and use 30 x86 cores per day
Estimated 4 year
cost summary
$9,864,412
Analytical
Data
Labor costs =
$393,927
Total =
$10,258,339
Analytical
Data
© 2015 IBM Corporation
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#IBMz
IBM z13 beats the competition head to head in
analytic performance
17x performance
13x price performance
Standalone
Pre-Integrated
Competitor V4
IBM z Systems
Analytics 9700
DB2 v11
z/OS
Eight Unit
$514
Per Report per Hour
(3yr TCA at no discount)
Workload Time
Reports per Hour (RpH)
Competitor Eight Unit
(HW + SW + Storage)
z13
IBM DB2 Analytics Accelerator
(N3001-010)
$40
1,810 mins
Workload Time
105 mins
5,343
Reports per Hour (RpH)
92,095
$ 2,745,041
z13 (1 GP + 3 zIIP + HW
+ SW + Storage) +
Accelerator V4.1
$ 3,652,131
Per Report per Hour
(3yr TCA at no discount)
© 2015 IBM Corporation
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#IBMz
Increased retail
sales revenue
through
point-of-sale
suggest-sell insight
Delivers most
timely, accurate
data for improved
customer
satisfaction
Reduced time from
months to weeks to
develop and release
new marketing
campaigns
© 2015 IBM Corporation
17
#IBMz
Cloud is becoming pervasive as the engine of new
service delivery for the digital era
Approximately 70% of
Cloud deployment has
grown 92% since 20121
enterprises will pursue
hybrid cloud by 20152
85% of new SW is being
57% of companies are using
built for the Cloud4
cloud to drive competitive
and cost advantage3
Customers with a clearly defined Cloud strategy enjoy almost 2x the
revenue growth and nearly 2.5x higher gross profit than peers5
Source:
1 “Raising
2
the game, The IBM Business Tech Trends Study,”
“Private Cloud Matures, Hybrid Cloud is Next,” Gartner G00255302, Sept 6, 2013
3, 4, 5
IBM Global Cloud Study “Under Cloud Cover”
© 2015 IBM Corporation
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#IBMz
IBM z Systems provide the infrastructure to support
all dimensions of cloud service delivery
Private Cloud
Hybrid Cloud
Public Cloud
z/OS and Linux on System z as the
foundation of the most secure,
scalable private cloud infrastructure
Leveraging BlueMix and
interoperability with SoftLayer,
AWS and other public cloud
offerings
Enabling MSPs/CSPs to deliver
differentiated mainframe-based
service offerings
Elastic, virtually
limitless expansion
Shared everything design
for extreme utilization
Secure isolation of
Virtual Servers
Built on open industry
standards
© 2015 IBM Corporation
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#IBMz
IBM z13 – The most efficient and trusted
cloud system, transforming the economics
and agility of IT
Open support extended with OpenStack®,
PostgreSQL, Node.JS, and KVM*
Up to 8,000 virtual servers
per system, more than 50
per core
Open virtualization with
new
KVM support *
z13 brings faster
processing and higher
throughput of secure
transactions (2X more
throughput on crypto
coprocessor)
Business continuity and IT
analytics with enterprise
Enterprise-grade Linux provides the
foundation for public, private, and hybrid
cloud
Patterns for Linux on z Systems to quickly
build out complex cloud workload instances
Improved overall system performance leads
to a lower TCO compared to public cloud
deployments and deployments on x86
architectures
Enabling next generation cloud applications
with IBM Bluemix™ on z Systems
Intelligent Print Manager on ELS by
Ubiquitech
grade Linux solution
* All statements regarding IBM's future direction and intent are subject to change or withdrawal without
notice, and represent goals and objectives only.
© 2015 IBM Corporation
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#IBMz
z13 Delivers Cloud Economics Without the Risk
32 and 60
Superior cloud services
at up to 32% lower cost
than x86 and up to 60%
less than public cloud
alternatives
32% and 60% lower
cost
18,000,000
10,000,000
8,000,000
0
Public Cloud
Infrastructure
x86 Cloud
Middleware
Cloud on z13
Labor, power
& space
© 2015 IBM Corporation
21
#IBMz
In the complex world of digital business, Security
and Availability are now a board level discussion
The indirect cost of security breaches and
downtime can far outweigh the direct costs
70%
Source:
1
2
Of security executives have
cloud and mobile concerns1
614%
Mobile malware growth in
just one year2
$5.65M
Average cost of a security
breach in the US3
$7.9K
Build a vault around your
crown jewels with System z
Average cost of one minute
of downtime4
2013 IBM CISO Survey
2012-2013 Juniper Mobile Threat Report
3
4
Users
Data
Transactions
IBM client examples
http://www.datacenterdynamics.com/focus/archive/2013/12/one-minute-data-center-downtime-costs-us7900-average
© 2015 IBM Corporation
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#IBMz
Mitigating business risk in today’s digital world
Security and resiliency built
into every level of System z
Highest level
of security for isolation of cloud
workloads with EAL5+
Encryption
of data at rest, in flight, and in use
Enterprise Key
Management
across mainframe and distributed
IT Analytics
to spot potential failures and capacity
needs before they occur
99.999%
design point for application availability
Zero second
recovery point objective
across thousands of miles
Applications
Middleware
Database
Hypervisor
Operating System
Storage
Communications
Memory
Processor
© 2015 IBM Corporation
23
#IBMz
z13: a new system
designed for mobile, analytics
and trusted cloud
With the highest speeds, the most diverse workloads,
and simply the best security on the planet
© 2015 IBM Corporation
24
#IBMz
Thank You