Doing Business
in Japan
Erica Kondo
President, GlobeLink Ltd.
April 19, 2013
InterDirect Network Spring 2013 Conference
Hong Kong
Japan Overview
• Population: 127.3 million
• Major cities with population:
Tokyo
Osaka
9M
3M
Yokohama
Nagoya
4M
2M
• Language: Japanese
• Life expectancy
male
female
79.6
86.4
Population older than 65 years:
30 million + (24%)
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WHY JAPAN?
• Japan is the world third largest economy.
GDP % by country
U.S., 21%
Others, 44%
China, 10%
Japan,
8%
UK, 3%
Brazil, 4%
Japan’s GDP par Capita
is still 10 times large as
China
Germany, 5%
France, 4%
Source: The World Bank “GDP Ranking 2011”
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WHY JAPAN?
Personal Luxury Goods - Ranking by Country
(€bn)
60
50
48.1
40
30
18.1
20
17.5
13.3
10
9.6
0
US
Japan
Italy
France
China
• Japanese consumers are well-educated sophisticated
and open minded. Easier to manage.
Bain & Company “Luxury Goods Worldwide Market Study, 2011”
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WHY JAPAN?
• Japan has developed economy with advanced
technology, infrastructure with organized team culture.
March, 2011
In 3 months
June, 2011
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WHY JAPAN?
• Yen is in the weakest range in the past 2 years.
14% weakened in the last 5 months. - Abenomics
• Unemployment rate: 4.3%, best in 4 years
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Income and Saving by age group
Active Senior
Amount of savings by age group of household head (2011) source: Statistic Bureau
•
•
Japan has 30m aged 65 or older, or 24% of the entire population.
These senor citizens are cash-rich and tend to spend more than the average Japanese.
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Opportunities
$1 trillion senior market has been growing with 30
million people. Started invest in themselves for:
Leisure
Condominium with 24 hour medecial care service
Education, Culture
Hobby, personal goods, etc.
Advantage of Foreign companies
Good image
Japanese companies are weak in marketing
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Another opportunity , Women and lifestyle
Japanese Women
• Parasite singles: 4m single working women aged
20-34 who live with their parents have a
substantial disposable income.
• Women over the age of 35: new wealthy class
earning US$8m+.
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Market entry model
Pre-market
entry phase
Market and competitive
assessment
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Market size
Potential
Key Players
Market share
Trends
Industry outlook
Price Levels
Customer assessment
•
•
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Customer segments
Needs
Preferences
Legal and regulatory assessment
•
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Trade barriers
Import tariffs
Requirements
Documentations
Business set-up
phase
•
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Office search
Company registration
Telephone / Internet
Taxation
Legal
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Accounting
Recruitment
Training
Business partners (Joint
venture, alliance, sales
agent, M&A)
Implementation
phase
•
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Sales leads
Marketing lists
Direct marketing
Tele marketing
No language and cultural barriers –
GlobeLink can offer you a straight
one stop services for your clients
success in Japan.
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Partnership of Landscape and GlobeLink
GlobeLink is contact window for IDN members
for your customers’ succesfull Japan Market Entry!
• Total Solutions for Market Entry Service
in Japan.
• Marketing Database
• Direct Marketing Solutions
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Thank you!
Erica Kondo
President, GlobeLink Ltd.
12F, Ark MORI Bldg., 1-12-32 Akasaka, Minato-ku, Tokyo
107-6012 Japan
Phone#:+81-3-4360-9271 Fax#:+81-3-6674-2598
e-mail: info@globelink.co.jp
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