LONDON'S
APPRENTICESHIP
C A M PA I G N
9 December 2014
Kevin Hoctor
Principal Policy Officer
Economic and Business Policy
L O N D O N E N T E R P R I S E PA N E L
• London’s Local Enterprise Partnership.
• Chaired by Mayor of London, with businesses,
Borough Leaders, & TfL.
• Strategic view of employment, skills and
regeneration agenda in London.
• LEP Jobs and Growth Plan outlines four
priorities/working groups:
o Skills and Employment
o SMEs
o Digital, creative, science and technology
o Infrastructure
• Funds projects to support Jobs and Growth e.g.
£110m Growing Places Fund.
O R I G I N S O F T H E C A M PA I G N
• Pre-2010, London
apprenticeship starts <21,000
(& much lower) and less than
rest of the country.
• Key “non traditional” sectors
e.g finance & business
services) with few apprentices
and their large firms (1,000+
employees) no apprentices.
• Mayor identified need to drive
up employer demand via
business engagement and set
target of 100,000+ new
apprenticeship starts 2010 2012
BIG BUSINESS ENGAGEMENT
• NAS & GLA led a campaign to drive up
apprenticeship numbers in London.
• Targeted Mayoral letter campaign with large
employers (1,000+ employees), followed by
meetings, and guidance through the process.
• Key message - apprenticeships could
generate real business benefits (productivity,
retention, loyalty etc.)
BIG BUSINESS ENGAGEMENT
Over 100,000 Apprenticeships created by 2012
and then Mayor ’s 250,000 Manifesto target set.
ADDITIONAL ACTIVITY
• Extensive marketing, events, promotion, press,
advertising and work with partners .
• 1000 apprenticeships across GLA Group/supply
chain.
• 30% London apprentices travel concession.
• Support NAW, apprenticeship awards, Skills London.
• Pilot of doubling national SME AGE grant incentive
for part of 2013 (£1.5k-3k).
2 0 1 2 O N WA R D S
Annual starts decline (following national trend)?
Numbers in London double pre-2010 levels.
E C O N O M Y G O I N G F O R WA R D
• London Economy – high skills requirement
(over 50% of London jobs require level 4
qualifications as a minimum <40% across UK)
• Growth post recession driven by professional
and administrative/ support industries
• Increase of 800,000 jobs requiring at least an
ordinary degree projected in 2011 to 2036 &
<5% of jobs requiring no qualification & STEM
requirements to grow.
S T R AT E G Y G O I N G F O R WA R D
Increased focus on
SMEs, including:
• SME focused
‘University of Work’
marketing campaign.
• Doubling of the AGE
grant for SMEs to
£3,000 in 2015.
• £1.8m Employer Led
Apprenticeship
Creation Programme.
S T R AT E G Y G O I N G F O R WA R D
•
Focus on Higher Apprenticeships (LEP seeking
allocation for 2,500 Higher Apprenticeships
14/15 & 15/16)
• Apprenticeship Information Ambassadors
Network – information sessions in schools to
promote apprenticeships to young people.
• Careers Service – Working with Prospects to
ensure this meets London’s needs.
• 2014-20 European Funds – Extending the
careers offer for young people, pre apprenticeship support, work experience, basic
skills training.
Higher Apprenticeships
Negat Lodhi
Employer and Delivery Services Manager
Skills Funding Agency – National Apprenticeship Service
National Apprenticeship Service
Background
•
Skills Funding Agency which is an executive Agency to BIS and responsible for the
National Apprenticeship Service
•
NAS work with large employers to encourage Apprenticeship recruitment and programme
development
•
Small Business Team provides services to smaller employers offering Apprenticeship
opportunities
•
Apprenticeship vacancies service work with Apprenticeship providers to advertise
vacancies, free of charge, for young people to apply (last year offering 100,000 vacancies)
•
Promotion and communication of Apprenticeships through a range of activities, such as
Awards, Apprenticeship Grant for Employers, Campaigns or Policy changes
What is an apprenticeship?
•
They are available across more than 170 industries and 1500 job roles from advertising to
youth work via environmental engineering and nuclear decommissioning
•
Available at three levels:
Intermediate Apprenticeship
Advanced Apprenticeship
Higher Apprenticeship
•
Made up of three key components
Technical certificate
National vocational qualification
Functional Skills
•
Apprenticeships are open to all age groups above 16 years-old whether they are just
leaving school, have been working for years or are seeking to start a new career
Higher Apprenticeships
•
A Higher Apprenticeship is a recognised learning framework at:
Level 4 (Certificate of Higher Education)
Level 5 (Foundation Degree)
Level 6 (Bachelor’s Degree)
Level 7 (Master’s Degree)
•
Higher Apprenticeships are designed to enable a learner in employment develop the
technical knowledge and occupational competence to perform a defined job role at a
specified level
•
Higher Apprenticeships are employer led focused on developing the higher level skills
particular sectors need
National Apprenticeship Service
The story so far
• Higher Apprenticeship Investment Fund
• Autumn Statement: Nov 2013 - £40m for 20,000 HA starts by end of July 2015.
• Budget, March 2014 - £20m to support HE in Higher Apprenticeships
Higher Apprenticeship starts nationally
12000
10000
8000
6000
4000
2000
0
2009/10
2010/11
2011/12
2012/13
The London picture
700
600
500
400
Higher Apprenticeship
300
200
100
0
2009/10
2010/11
2011/12
2012/13
Apprenticeship reforms
• To meet the needs of the future economy and businesses
• To ensure apprenticeships are more rigorous and responsive
to the needs of employers following Richard Review
• So apprenticeships are viewed with the same esteem as
University
• To build on existing strengths
What are the main aims of the reform?
High quality
Higher expectations of
English and maths, more
assessment at end of
apprenticeship and
introducing grading
Simple
Complex frameworks to
be replaced by standards
of around two pages
written by employers
Employer driven
Ensuring rigorous
training that will
support economic
growth
What are the changes?
• Standards designed by employers will replace existing
frameworks
• New standards will be clear and concise, written by
employers and no more than two pages long
• All apprenticeships will have a synoptic end-point
assessment
• Apprenticeships will be graded for the first time
• All apprenticeships will last a minimum of 12 months
Apprenticeship funding reform
• Employers will select a lead provider to co-ordinate their training and
assessment delivery
• Employers will agree a price for their delivery with their chosen providers
• Providers can include many of the services they offer as part of their price
• Government will pay £2 for every £1 of this price invested by an employer up to
the cap for the standard.
•
Employer Incentive Payments are paid:
- for 16-18 year old
- For small businesses
- For completion
• Employers have complete flexibility on what they use any incentive payments for
New standard offer at higher level
• About 40% of published new Apprenticeship standards are Higher
Apprenticeships – available later in 14//15 or 15/16: TBC
• Level 4: Actuarial Technician, Construction technician, Conveyancing technician,
Cyber intrusion analyst, Dental practice manager, Digital media technology
practitioner, Network engineer, Professional accounting technician, Software
developer, Software tester, Senior chef: culinary arts
• Level 5: Dental Technician
• Level 6: Chartered legal executive, Control/Technical support engineer,
Electrical/Electronic technical support engineer, Manufacturing engineer,
Product design & development engineer, Licensed conveyance, Professional
accountant, Relationship Manager (Banking)
• Level 7: Solicitor
How can you get involved?
• As an existing Agency training organisation
- the Agency has made allocations to organisations based on
historic delivery
• As a HE institution
- workshops have taken place to establish barriers
- A further workshop planned for 10.00 to 15.30 Thursday, 29th
January 2015 Universities UK, London
Thank you & questions